The benefits of social media cannot be denied. With well over 2 billion social media users, the reach that these platforms provide is unparalleled. Businesses simply can’t afford to miss out on social media exposure. While some find navigating social media tricky, the benefits are far too numerous to ignore. Though some sticky situations may arise, these are no reason to fear using social media. Using social media responsibly can make a world of difference in your marketing strategy. Here are the benefits of social media and how it can benefit a business of any size.
1. Increased Brand Loyalty
If you have a presence on social media, customers will be more likely to connect and interact with you. Social media provides a great channel for interacting with customers, which can only help with your relations. It’s a great way to connect with people in a less formal setting. This encourages brand loyalty with customers, as they feel more connected to your business. In fact, a study found that 53% of Americans who follow brands on social media are more loyal to those brands. So get to connecting!
2. Improved Customer Service
More and more customers are turning to social media accounts to help solve their issues. This is ideal because businesses can respond quickly to inquiries. Customers expect fast answers any time of day, and businesses that can deliver that will win them over. Many people also take to social media to air their grievances with a brand. Though this may seem intimidating, it can actually be a positive thing. This allows you to address the concerns of the customer and possibly keep their business. By doing this, you can take control of your image on social media and respond accordingly.
3. Seem More Trustworthy
Brands with social media accounts tend to seem more official in the eyes of consumers. Having an open and honest approach to your social media will make you seem like a reputable business they can trust.
4. Better Content Sharing
There’s some content it just wouldn’t make sense to put on your website. Social media is a great way to quickly and easily share certain types of content that can be tailored to the platform. If you just have short thought or want to share an article, Facebook or Twitter would be the perfect place to post it. If you have a blog of some sort, posting to your social media is a simple way to spread your articles to more people. In addition, you can easily link back to your website through posts on social media.
5. Gain Customer Insights
Social media users put a staggering amount of information about themselves online. You can better find out what your customers like, what they want, and how they feel about your company. Active engagement on social media accounts can help you gain a wealth of knowledge about consumers and their purchasing habits.
6. Better Ad Targeting
Ads on Facebook and LinkedIn can be segmented by things like location, demographics, and interests. This can be an incredibly powerful tool, as it allows businesses to target the specific social media users that would be most interested in their brand. You can easily track how these ads are performing, so you can better understand the ROI.
7. Cost Effective
Social media marketing is one of the most cost-effective marketing tactics out there. It takes minimal time and money to run social media accounts. Dedicating even an hour a day to social media can help your business see results. As far as marketing goes, social media is incredibly cheap, even if you’re paying for ads. You can always start small and measure the success of an ad before committing to bigger budget campaigns.
Why Social Media
At this point, your business can’t afford to stay away from social media. Your competitors are already there, so don’t get left behind. Though navigating social media pitfalls can seem daunting, the benefits of social media far outweigh the potential negatives. Social media is an incredible opportunity to build relationships with customers and a crucial part of a well-rounded digital marketing strategy.