It’s now estimated that Bing has approximately 11% search market share in Australia. Think that’s small? Just do a Google Search on the total market capitalization (or a Bing search!). Yeah it’s massive isn’t it?
So if you’re looking for complete exposure for your Paid Search Campaigns then it’s definitely worth adding Bing Ads to your SEM strategy.
Visibility aside, here’s some more interesting stats which make the Bing audience appealing to many businesses. According to Microsoft, 81% of Bing users are over 35 years old and have high levels of household income and education levels. So, for businesses looking to attract a certain buyer persona usually with strong possibilities of commercial intent, the typical Bing user can often be more desirable than that of Google.