21%
Increase in revenue
200+
More nail polish orders within 90 days
1000+ Keywords
On page #1 within 100 days
21 % Revenue Lift & 1,000+ Page-One Keywords in 100 Days for Sienna.co
Problem:
Sienna.co leads the charge in clean, non-toxic nail polish but online, slow growth and limited keyword reach meant conscious shoppers were defaulting to mass-market “Big Beauty” retailers. Category pages were thin, product schema was missing, and high-intent searches like “vegan nail polish Australia” and “plant-based top coat” were dominated by competitors.
Solution:
How our award-winning Digital marketing agency and data-driven SEO Agency gave Sienna a colour-pop comeback
– Clean-Beauty Commerce SEO Blueprint – Re-mapped site architecture, deployed Product & Review schema at scale, and built keyword clusters around shade names, finish types, and “Byron Bay”-branded intent.
– Glossy Technical Tune-Up – Compressed lifestyle imagery, introduced WebP + next-gen formats, and trimmed mobile LCP by 2.1 s to keep busy shoppers scrolling.
– High-Impact Content Manicure – Crafted ingredient-authority blogs (“Is breathable nail polish a myth?”) that earned 50+ featured snippets and linked directly to hero collections.
Results (First 100 days) :
- +21 % Organic Revenue – bigger baskets and repeat purchases
- 200 + Additional Nail-Polish Orders in just 90 days
- 1,000 + Keywords on Page #1 – dominating clean-beauty SERPs
- New shade launches sold out 18 % faster than the previous season
“Whitehat Agency transformed our online presence faster than we thought possible. In just a few months we saw a 21 % jump in revenue, 200+ extra orders, and our clean-beauty keywords flooded page one. Their team felt like an extension of ours , very strategic, responsive, and laser-focused on results.”
— Mitch, Co-Founder, Sienna.co
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