How Whitehat Agency Turned Surgeons’ Searches into 300 + Leads in 90 Days

18% Conversion Rate Lift & 130 Page-One Keywords in Just 100 Days for Tego Insurance

Problem:

Tego Insurance specialises in professional indemnity cover for doctors and allied-health practitioners, a niche where “medical indemnity insurance” clicks routinely top $25 in Google Ads and organic SERPs are dominated by long-established insurers.

– Quote forms were buried five clicks deep, driving sub-10 % form-start rates.
– Core product pages loaded in 5 + seconds on mobile, throttling Quality Score and rankings.
– Content focused on policy jargon, not risk scenarios doctors actually search (“claims-made vs. occurrence-based indemnity”).

Solution:

How Whitehat Agency’s full-funnel Digital marketing agency expertise powered by our performance-first Google Ads agency squad—diagnosed and delivered a policy-perfect growth plan:

– Search-Safe Site Structure – Re-mapped URLs around practitioner intent (GP, surgeon, dentist) and compliance topics, then deployed FAQ, How-To & Review schema so “featured snippets” spotlighted Tego’s authority.
– Speed & UX Surgery – Migrated to server-side rendering, cut mobile LCP by 2.3 s, and surfaced a sticky “Get My Quote” widget that travelled with users down the page.
– Quote-Optimised Ads Engine – Split one broad campaign into specialty-specific Performance Max sets, layered in CRM audiences of lapsed enquirers, and piped real-time price ranges into ad copy to pre-qualify clicks.
– Authority Content & Links – Published medico-legal guides (“When Does Your Claims-Made Policy Really Trigger?”) and earned backlinks from medical colleges and insurance trade journals—driving trust (and traffic) to high-value pages.

Results:

• +18 % Conversion Rate – more doctors completing the full quote journey
• 300 + New Leads in 90 Days – a steady surge of qualified enquiries
• +37 % Website Traffic YoY – sustained visibility across organic and paid channels
• 130 + Keywords on Page #1 – including every high-intent “medical indemnity insurance” modifier across Australia