Are you running ads without a remarketing campaign alongside it? If yes, then you’re losing tons of conversions with prospects who were almost convinced but decided they would have a think about it first and then? You guessed it, they forgot about you.
Retargeting ads allow you to compliment existing campaigns and show hyper targeted ads to potential customers who have already engaged with your brand. So in other words, they’re in the market for your type of business.
So essentially, when a prospect visits your site or app but didn’t finalise a conversion, your ads will be shown to them as they continue their journey around the web.
Doing this ensures you keep your business at the top of their mind and entices them to return and continue engaging with your business. Hopefully, over time, this leads to a conversion.