As a basic introduction, Google Analytics helps you track and analyze visitor data for your website. As a result, you can better understand your visitor’s wants and needs and tailor your website to have the maximum effect on them. Google Analytics can be a powerful tool if you know how to put it to use. It can help you increase website engagement and conversion, and turn your website into a knockout.
Get to Know Your Visitors
Google Analytics can help you track your visitor’s movements through your website. This can guide you in choosing where to put what content, and help you figure out what your customers find compelling enough to keep them clicking. It can also show you what type of devices visitors are using to access your website, which can be helpful for deciding how to focus your mobile vs. desktop strategies. In addition to all of this, Google Analytics identifies the location of your users, so you can drill down and see what geographic area your visitors come from. Because of this, you can target specific regions for marketing.
Measure Your Success
Google Analytics provides tools that help you track what online campaign elements bring you the most traffic and conversions. By learning this, you can focus on those elements that work best and work to improve those that aren’t doing so well. Consequently, this is good for discovering ROI, an important measurement.
See Your Top Performers
In-Page Analytics allows you to see what areas of your website are getting the most clicks. This is a good indicator of what exactly people are looking for when they come to your website and what interests them most. Similarly, Site Content shows you what content keeps visitors on your page for the longest amount of time and what leads them to continue on to more pages of your site. As a result, this knowledge can help you produce similar content that people will like in the future.
It’s always helpful to know what works, but it’s also helpful to know what doesn’t. In addition to seeing your best content, you can also see your worst. Google Analytics can also tell you your top exit pages, allowing you to improve these pages.
Keep Up with General Maintenance
In addition to deep analysis, Google Analytics can also help you keep up with basic website maintenance. It helps identify and avoid slow webpages and site crashes. This improves your website, and, as a result, improves your visitor numbers and conversions. This may not seem as glamorous or exciting as the other services offered, but it’s important nonetheless.
Google Analytics can help shape and improve your website as well as online marketing campaigns, making it an invaluable tool for your business. Website design and development can be tricky, and this can make sure you’re achieving your fullest digital potential. If you have any questions about how to implement Google Analytics or how to improve your website, please reach out to us!