Influencer marketing is a collaboration between a brand or business and a social media influencer to promote a product or service. Influencers are a powerful tool because people often look to them with a level of trust or as ‘regular’ people. The main success of influencer marketing is brand recognition, with your product or service reaching a greater audience (followers) than could possibly be reached on your own, in fact, 86% of marketers use influencer marketing with this focus alone. It stands to reason that if an influencer has an audience of 10,000 followers, if you don’t use influencer marketing, that is a lot of eyes (trusting eyes at that) you are missing looking at your business.
The knowledgeable and energetic Social Media team at Whitehat are well experienced in handling and dealing with influencers, and have tried and tested strategies to elevate their usefulness.
Talk to the team today and find out how you can, with our help, use influencer marketing to your benefit.