Instagram attracts an audience of over 500 million users and marketers have been eagerly awaiting the day that the social photo-sharing app would open their doors to advertisers. On average, the app acquires 2 million new users every month meaning that it is very, very likely that your target demographic is on there and are waiting to hear about your products and services. Instagram is one of the only social media platforms that won’t block your ad, which means that your audience is able to view your ad without any restrictions. Instagram is also super cost-effective with CPC’s (cost per clicks) as low as $0.10 and because the ad program is so new, supply is high and ad costs are currently unrivalled.
This means that advertising on Instagram may be a better investment than other social media platforms and may give your ad more visibility.