Australian organic protein powder brand Happy Way approached us in 2017 to help scale the business by leveraging their position in the market. They had partnered with various influencers in the fitness industry to promote their brand and gain traction, but knew they were missing out on a mountain of opportunities.
Happy Way needed a full-service digital partner that could take an overarching view across all of their digital channels and provide strategic advice to hyper-accelerate revenue growth.
Our engagement started with a 3 month SEO campaign, where we increased organic search traffic by 40%. We then employed our blended growth strategy and achieved a 120% increase in Paid Search revenue by increasing brand search visibility while maintaining the Ad spend. Happy Way’s Facebook and Instagram Ad campaigns have consistently generated over 10x return on Ad Spend.
In time for the Telstra Business Awards, Happy Way tasked us with the mission of going viral. Bringing in our growth hacking team, we conducted a give away competition which received over 20,000 entries! How? The team designed and developed a viral website with built in referral technology. Customers were taken to the web page, encouraged to submit an entry and then incentivised to refer their friends. The result? Happy Way won South Australian Business of the Year.
To date, Happy Way continues to work with Whitehat Agency across a range of channels and services including SEO, Google Ads, Facebook Ads, Instagram Ads, Video Production, Copywriting and Growth Hacking.
Increase in Monthly Organic Traffic
Increase in Paid Search Revenue
Return on Ad Spend from Facebook Ads
Email Subscribers Acquired
“Our journey with Whitehat Agency so far has been nothing
but positive! The level of ROI they have helped us achieve
has been great & the team is always suggesting new ideas we
can implement to improve this.”
Ben Germein – Co-founder of Happy Way