PPC Advertising

Pay-per-click advertising (or PPC advertising) is a form of online advertising where advertisers pay money every time a user clicks on their ad. These ads can appear in a number of places including search engine results, web pages, social media platforms (Facebook, Instagram, YouTube etc.) and in apps. The most widely used form of PPC is paid search ads. These ads appear either above or below organic search results when a particular keyword is searched.

So how does Google decide on where to position these ads?

The simple answer is an auction system. Advertisers bid on keywords (or search terms) depending on how much they are willing to pay Google for users to click on their ads. The more competitive the keyword, the higher the cost-per-click. Google then uses this bid amount along with the ads overall Quality Score to determine its positioning.

Let’s get one thing straight.

Running a profitable PPC campaign isn't easy. If you haven't seen results in the past, chances are you’ve been managing them yourself and burning cash due to a lack of know-how or had a bad experience with an amateur agency focused on clicks and traffic rather than conversions.

An experienced PPC agency has a team of digital growth experts dedicated to growing your business through profitable PPC campaigns that convert like crazy. Through killer ad copy and targeting strategies, these marketing gurus generate waves of qualified traffic, narrowing-in on your ideal prospects and tackling the lowest lying fruit. They’ll squeeze every last drop of value from your campaign using their knowledge and experience to generate real results and return on investment. Besides, pay-per-click advertising shouldn’t be a gamble. It should be highly profitable for your business when done correctly by a trusted digital agency.

If you’re looking to grow your business and find a reliable stream of leads and sales, a PPC agency can help you tap into a huge pool of potential buyers and hungry prospects.

Ready for explosive growth? Speak to one of our PPC marketing experts!

Known for its impressive results in helping businesses grow and scale, PPC marketing is the perfect way to get your business in front of new, ready-to-buy customers. This powerful form of online advertising provides brilliant brand exposure and allows businesses to test multiple messages and ad copy which can then be replicated in other avenues of their digital marketing strategy. Its precise targeting capabilities enables marketers to narrow-in on warm leads and hungry buyers and scale their campaign seamlessly at the click of a button.

Finding it difficult to get in front of local customers? Geo-targeting can make it happen! Running a quick promo for Boxing Day sales? Short-term paid ads can pull in waves of qualified traffic! With the help of an experienced PPC agency and a laser-focused strategy, sales and profits soar. Small, medium or large, PPC can help grow businesses of any size or industry!

One of the many awesome benefits of hiring a PPC agency for your business is having access to an entire team of PPC experts. A team with years of experience in the trenches creating high-performance campaigns that not only generate clicks but actual sales! A team of PPC professionals with the industry knowledge to craft your pay-per-click campaign into a powerful sales-generating machine that converts wallet-in-hand customers.

Hiring a PPC agency can give you all this PLUS expert advice and ongoing support and direction for your digital strategy. Hiring a trusted PPC agency also allows you to focus on running your business rather than keeping up-to-date with the latest pay-per-click tools, trends and technologies.

Learning how to execute a high-converting campaign doesn't happen overnight. Instead, it takes time, dedication and commitment to see results. By outsourcing your PPC management to an agency, you’ll have a team of trained PPC experts that know exactly what it takes to bring in leads and sales fast! They’ll tackle the lowest-lying fruit and closely monitor your campaign to ensure you get the results you paid for. No excuses. No time and money down the drain.

Our philosophy is simple.

We deeply care about the solutions we provide to each and every one of our clients. Tired of all the horror stories from businesses burnt by their previous PPC agencies, we commit to putting the needs of our clients first. We don’t sugar coat our methods or results. Instead, we go about building real relationships with our clients based on honesty and transparency. Besides, your success is our success when it comes to pay-per-click advertising.

As a results-driven PPC agency, we’ll give your account the time and commitment it deserves to ensure you get the explosive results you paid for! We understand that pay-per-click advertising is no set-and-forget strategy. That is why our experts continuously monitor and optimise our clients PPC accounts to consistently double or even triple their return on investment.

Unfortunately, there is no magic figure when it comes to PPC marketing. It really depends on how much you are willing to invest in your business.

When deciding on how much to spend on a pay-per-click campaign, you’ll first need to consider your budget, the size of your company, the PPC channel and your target market. Depending on your industry, location and marketing objectives, our specialists recommend a minimum monthly budget of $1000AUD for best results. For more information, please don’t hesitate to get in touch with the team at Whitehat Agency! Our digital growth experts will be able to give you a more accurate indication of how much you should be spending on PPC based on your needs and advertising goals.

While there are many PPC channels available, we’ve seen the best results using Google Adwords and Social Media advertising for our clients.

Google Ads typically appear above and below organic search results on the first page of Google when a particular keyword is searched. The position of the ads are determined by an auction system where advertisers bid on keywords relevant to their business and target market. Google then uses this bid amount along with other factors including ad relevance to determine the position in which advertisements are displayed.

Social media advertising involves running paid ads on social media platforms including Facebook, Instagram, YouTube, LinkedIn, Pinterest and Tik Tok. With nearly 1.4 billion active users on Facebook alone and a range of tools and features including detailed analytics, social media in the form of PPC is a fantastic platform to execute highly profitable marketing campaigns.

Not sure of which PPC channel is right for your business? Speak to one of our PPC experts!

Absolutely! In fact, PPC is the single fastest way to generate waves of new leads and sales for your business. Failing to invest a percentage of your marketing budget into PPC channels such as Google Ads will almost certainly ensure you’re losing out on sales and market share to your competitors.

Not only does PPC marketing allow you to narrow in on wallet-in-hand buyers searching the internet for a product or service just like yours, it provides excellent brand exposure and generates floods of qualified traffic to your website. WIth the help of an experienced PPC agency, a laser-focused strategy and killer ad copy, you can convert these clicks into paying customers! Just ask one of our many happy clients or check out our recent case studies.

The cost of PPC management really depends on your marketing goals.

While we’d love to give you a simple dollar figure that you can plug into your marketing spreadsheet, that simply wouldn't be accurate. As a general rule of thumb, the more you spend on PPC advertising, the more you’ll spend on management fees. If you’re investing $10,000 a month on Facebook Ads, don’t expect to pay the same management fee as a client spending just $1000. A PPC campaign with a higher ad spend typically requires more time, effort and attention. People often underestimate how time-consuming it can be to execute a highly profitable PPC campaign. It takes tremendous skill, knowledge and experience to consistently double or even triple your return on investment.

Like what you hear?

Why not take the leap and begin your PPC marketing journey by getting in touch with one of our digital growth experts for your FREE consultation! Whether you’re new to PPC or have executed campaigns in the past, our strategists will analyse your PPC accounts and provide you with expert recommendations on where we can make improvements. They’ll provide a number of action points and a list of next steps to level up your pay-per-click advertising game and reel in a stream of new leads and sales!

Once you decide to let us manage your PPC marketing, our experts waste no time in getting to know the ins and outs of your business. Once we have a thorough understanding of your advertising goals, we’ll propose a hyper-targeted strategy designed to convert, bringing in revenue not just clicks. Once you’re completely satisfied, we’ll implement the campaign, monitoring it closely and tweaking it when necessary to ensure you get the impressive results you paid for!

Ready to take the next step? Get in touch with our team.