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Maximise your conversions & grow exponentially with PPC advertising.

Precision-target to attract the right audience to your website. Maximise your conversions with influential PPC advertising.


PPC advertising can boost your business right now. That’s what we’re here for.

Target the right audience and see a consistent flow of leads and paying customers.

With the right campaign, Pay-Per-Click (PPC) advertising is one of the fastest ways to grow your business and scale to new heights!

Platforms such as Google Adwords can immediately drive huge amounts of qualified traffic to your website, but only with the right strategy.

When you partner with a leading PPC agency, you’ll see results right from the get-go.

Our PPC specialists have the knowledge and expertise to create finely-tuned campaigns that turn browsers into buyers.

Why do we get such consistent results for our clients? Because we’re a results-driven PPC agency focused on conversions, not costly clicks.

Your business deserves results and we have the team to achieve them.


See how businesses like yours are achieving success with results-focused PPC services.

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Increased ROAS By 103% MoM

Managing Director of C3 Education

91% Increase in organic traffic

“We have increased our return on ad spend by 103% month on month. Whitehat have helped us maintain consistently high ROAS while helping upscale our facebook spend”

Saeed – Co-owner Nuts About Life

“We’ve increased our organic traffic by 91%.
The Fact is we’re getting more sign on’s, converting more leads into clients”

Christine Lam – Managing Director of C3 Education


Whitehat Agency VS PPC agencies.

ROI Icon

$300 million+ Revenue generated

On average, we generate a total revenue of $300+ million per year for our clients.

Revenue Generation

16.3x Average ROI

On average, our clients see an average ROI of 16.3x, month on month, with PPC.

User Engage

380%Average revenue growth

On average, our clients see their revenue grow by 380% after engaging with PPC services.


PPC services for business of all sizes.


Get an edge over your competitors with effective PPC management.

Tired of losing clicks & market share to your competitors?

Time and time again, we see people losing out because of poor PPC management.

Getting PPC to be profitable can be difficult if you lack the knowledge and expertise of a fully-fledged PPC agency.

If you’re dipping your toe in paid ads, it’s likely you’re bidding on irrelevant keywords that are burning a hole in your wallet, fast!

Spend less and earn more with an agency you can trust. Sit back and watch your business soar with a PPC campaign monitored by a team of industry specialists.

Specialists who over the years have generated millions of dollars in sales for clients through killer PPC campaigns.

Achieve industry dominance and leave your competitors begging for mercy through no-nonsense PPC advertising from Australia’s leading digital agency.


We’re simply the best PPC agency in Australia.

Efficient results-focused PPC agency.

  • Sydney based dedicated team
  • Worked with hundreds of local and global brands
  • Dedicated meetings
  • Dedicated Sydney based account manager

Strategic implementation.

  • Proven track record
  • Accurate conversion tracking
  • Official Google Partner
  • Competitor monitoring

Strategies for efficient results.

  • Fast results
  • Measurable increase in business growth
  • Positive return on your investment
  • Strategic business growth advice

Consistent ongoing monitoring.

  • Constant communications from dedicated account manager
  • Meticulous reporting
  • KPI monitoring
  • Constant and ongoing improvements


Types of PPC services we can help with.

Google Ads

Get more eyes on your business and more conversions. It’s said that Google ads actually convert 50% better than their organic search results counterparts.

Bing Ads

Bing users are typically older with higher income. This may very well be the reason Bing ads convert so well, with on average a 35% higher click through rate, than the competitive ad market.

Social Media Ads

Facebook Ads account for 20.7 billion dollars in revenue alone with the most ads served out of the bunch and one of the highest click through rates out of the big PPC ad platforms.

Enterprise PPC

Enterprise PPC can be tricky to navigate with accounts requiring large builds and clever strategies. We take care of everything, so you can concentrate on the main aspects of your business.


Our PPC process is strategies to give you results. Attract conversion-ready audiences to your website.


Phase 1
Phase 2
Phase 3
Phase 4
  • Business analysis
  • Keyword research
  • Ad writing
  • Conversion goals audit & tracking code setup
  • Account build
  • Remarketing audience setup
  • Video & display acquisition campaign setup
  • Opportunity & search term management
  • Google feature testing
  • Keyword opportunity research
  • Opportunity & research term management
  • Google feature testing
  • Ad variations
  • CPA optimisation
  • Bing Ads expansion research
  • Overall account audit & recommendations for next year’s strategy
  • Competitor landscape analysis


Our PPC services will scale your business profitably & get you the right audience.

Imagine waves of qualified traffic and ready-to-buy customers landing on your website every single day.

Where leads are consistently rolling in and sales reach new, all-time highs. With PPC advertising, you can achieve all this and more!

With a laser-focused campaign, our PPC specialists target just the right audience at just the right time on just the right platform.

We get to know the ins and outs of your ideal customer — what they like and what they don’t like. We even go the extra mile to understand their behaviours and emotional triggers so that we can craft a message specific to their needs to get them to convert.

While some agencies and ‘marketing experts’ create a campaign then dust off their hands once the ads are switched on, we operate a bit differently.

PPC advertising is no set-and-forget strategy. We’ll continue to monitor, analyse and adjust your campaign to ensure you get the results you paid for!

No lame excuses. No time and money down the drain.


James Gosselin

218% increase in traffic

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570% increase in revenue

Meridian Homes

218% increase in traffic

How Meridian Homes achieved a 218% increase in traffic.

As a home builder, it’s extremely difficult to stand out and be seen in such a competitive market. See […]

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570% increase in revenue

With Social Media Marketing Nuts About life achieved a massive 570% increase in revenue.

How do you make your presence felt in a saturated market dominated by a handful of […]


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Full Star
Empty Star

“We have increased our return on ad spend by 103% month on month. Whitehat have helped us maintain consistently high ROAS while helping upscale our facebook spend”

Saeed Co-Owner, Nuts About Life


Talk to our PPC strategist.

We are happy to answer your questions & get you acquainted with how we can help your business.

  • 100% FREE strategy consultation, with no commitments.
  • Pricing & budget information.
  • How PPC will help your business.
  • Quick website review.

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Digital Excellence. Redefined.

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What is PPC?

What is PPC?

Pay-per-click advertising (or PPC advertising) is a form of online advertising where advertisers pay money every time a user clicks on their ad. These ads can appear in a number of places including search engine results, web pages, social media platforms (Facebook, Instagram, YouTube etc.) and in apps. The most widely used form of PPC is paid search ads. These ads appear either above or below organic search results when a particular keyword is searched.

So how does Google decide on where to position these ads?

The simple answer is an auction system. Advertisers bid on keywords (or search terms) depending on how much they are willing to pay Google for users to click on their ads. The more competitive the keyword, the higher the cost-per-click. Google then uses this bid amount along with the ads overall Quality Score to determine its positioning.

What does a PPC agency do?

What does a PPC agency do?

Let’s get one thing straight.

Running a profitable PPC campaign isn’t easy. If you haven’t seen results in the past, chances are you’ve been managing them yourself and burning cash due to a lack of know-how or had a bad experience with an amateur agency focused on clicks and traffic rather than conversions.

An experienced PPC agency has a team of digital growth experts dedicated to growing your business through profitable PPC campaigns that convert like crazy. Through killer ad copy and targeting strategies, these marketing gurus generate waves of qualified traffic, narrowing-in on your ideal prospects and tackling the lowest lying fruit. They’ll squeeze every last drop of value from your campaign using their knowledge and experience to generate real results and return on investment. Besides, pay-per-click advertising shouldn’t be a gamble. It should be highly profitable for your business when done correctly by a trusted digital agency.

If you’re looking to grow your business and find a reliable stream of leads and sales, a PPC agency can help you tap into a huge pool of potential buyers and hungry prospects.

Ready for explosive growth? Speak to one of our PPC marketing experts!

How can PPC marketing help grow my business?

How can PPC marketing help grow my business?

Known for its impressive results in helping businesses grow and scale, PPC marketing is the perfect way to get your business in front of new, ready-to-buy customers. This powerful form of online advertising provides brilliant brand exposure and allows businesses to test multiple messages and ad copy which can then be replicated in other avenues of their digital marketing strategy. Its precise targeting capabilities enables marketers to narrow-in on warm leads and hungry buyers and scale their campaign seamlessly at the click of a button.

Finding it difficult to get in front of local customers? Geo-targeting can make it happen! Running a quick promo for Boxing Day sales? Short-term paid ads can pull in waves of qualified traffic! With the help of an experienced PPC agency and a laser-focused strategy, sales and profits soar. Small, medium or large, PPC can help grow businesses of any size or industry!

What are the benefits of hiring a PPC agency?

What are the benefits of hiring a PPC agency?

One of the many awesome benefits of hiring a PPC agency for your business is having access to an entire team of PPC experts. A team with years of experience in the trenches creating high-performance campaigns that not only generate clicks but actual sales! A team of PPC professionals with the industry knowledge to craft your pay-per-click campaign into a powerful sales-generating machine that converts wallet-in-hand customers.

Hiring a PPC agency can give you all this PLUS expert advice and ongoing support and direction for your digital strategy. Hiring a trusted PPC agency also allows you to focus on running your business rather than keeping up-to-date with the latest pay-per-click tools, trends and technologies.

Learning how to execute a high-converting campaign doesn’t happen overnight. Instead, it takes time, dedication and commitment to see results. By outsourcing your PPC management to an agency, you’ll have a team of trained PPC experts that know exactly what it takes to bring in leads and sales fast! They’ll tackle the lowest-lying fruit and closely monitor your campaign to ensure you get the results you paid for. No excuses. No time and money down the drain.

Why is Whitehat Agency the best pay per click agency in Australia?

Why is Whitehat Agency the best pay per click agency in Australia?

Our philosophy is simple.

We deeply care about the solutions we provide to each and every one of our clients. Tired of all the horror stories from businesses burnt by their previous PPC agencies, we commit to putting the needs of our clients first. We don’t sugar coat our methods or results. Instead, we go about building real relationships with our clients based on honesty and transparency. Besides, your success is our success when it comes to pay-per-click advertising.

As a results-driven PPC agency, we’ll give your account the time and commitment it deserves to ensure you get the explosive results you paid for! We understand that pay-per-click advertising is no set-and-forget strategy. That is why our experts continuously monitor and optimise our clients PPC accounts to consistently double or even triple their return on investment.

How much should I spend on a PPC marketing campaign?

How much should I spend on a PPC marketing campaign?

Unfortunately, there is no magic figure when it comes to PPC marketing. It really depends on how much you are willing to invest in your business.

When deciding on how much to spend on a pay-per-click campaign, you’ll first need to consider your budget, the size of your company, the PPC channel and your target market. Depending on your industry, location and marketing objectives, our specialists recommend a minimum monthly budget of $1000AUD for best results. For more information, please don’t hesitate to get in touch with the team at Whitehat Agency! Our digital growth experts will be able to give you a more accurate indication of how much you should be spending on PPC based on your needs and advertising goals.

What are the best PPC channels?

What are the best PPC channels?

While there are many PPC channels available, we’ve seen the best results using Google Adwords and Social Media advertising for our clients.

Google Ads typically appear above and below organic search results on the first page of Google when a particular keyword is searched. The position of the ads are determined by an auction system where advertisers bid on keywords relevant to their business and target market. Google then uses this bid amount along with other factors including ad relevance to determine the position in which advertisements are displayed.

Social media advertising involves running paid ads on social media platforms including Facebook, Instagram, YouTube, LinkedIn, Pinterest and Tik Tok. With nearly 1.4 billion active users on Facebook alone and a range of tools and features including detailed analytics, social media in the form of PPC is a fantastic platform to execute highly profitable marketing campaigns.

Not sure of which PPC channel is right for your business? Speak to one of our PPC experts!

Is PPC advertising worth it?

Is PPC advertising worth it?

Absolutely! In fact, PPC is the single fastest way to generate waves of new leads and sales for your business. Failing to invest a percentage of your marketing budget into PPC channels such as Google Ads will almost certainly ensure you’re losing out on sales and market share to your competitors.

Not only does PPC marketing allow you to narrow in on wallet-in-hand buyers searching the internet for a product or service just like yours, it provides excellent brand exposure and generates floods of qualified traffic to your website. WIth the help of an experienced PPC agency, a laser-focused strategy and killer ad copy, you can convert these clicks into paying customers! Just ask one of our many happy clients or check out our recent case studies.

How much does it cost for management of my PPC campaign?

How much does it cost for management of my PPC campaign?

The cost of PPC management really depends on your marketing goals.

While we’d love to give you a simple dollar figure that you can plug into your marketing spreadsheet, that simply wouldn’t be accurate. As a general rule of thumb, the more you spend on PPC advertising, the more you’ll spend on management fees. If you’re investing $10,000 a month on Facebook Ads, don’t expect to pay the same management fee as a client spending just $1000. A PPC campaign with a higher ad spend typically requires more time, effort and attention. People often underestimate how time-consuming it can be to execute a highly profitable PPC campaign. It takes tremendous skill, knowledge and experience to consistently double or even triple your return on investment.

How can I get started with Whitehat Agency as my PPC agency?

How can I get started with Whitehat Agency as my PPC agency?

Like what you hear?

Why not take the leap and begin your PPC marketing journey by getting in touch with one of our digital growth experts for your FREE consultation! Whether you’re new to PPC or have executed campaigns in the past, our strategists will analyse your PPC accounts and provide you with expert recommendations on where we can make improvements. They’ll provide a number of action points and a list of next steps to level up your pay-per-click advertising game and reel in a stream of new leads and sales!

Once you decide to let us manage your PPC marketing, our experts waste no time in getting to know the ins and outs of your business. Once we have a thorough understanding of your advertising goals, we’ll propose a hyper-targeted strategy designed to convert, bringing in revenue not just clicks. Once you’re completely satisfied, we’ll implement the campaign, monitoring it closely and tweaking it when necessary to ensure you get the impressive results you paid for!

Ready to take the next step? Get in touch with our team.

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