PPC (Pay-Per-Click Advertising)

We find genuine and honest solutions for your business’ growth.  
See why Whitehat is ranked #3 PPC agency in Australia!

Ranked #3 Best PPC Company In Australia By

Some of Our Clients

What PPC Can Do for You

Pay-Per-Click (PPC) advertising allows you to target your customers when they are actively searching for your business and your products. PPC is great way to generate leads and sales. If you aren’t investing in Google AdWords, you are missing out on a platform that can bring conversions to your doorstep. We optimise your AdWords campaign to ensure we are converting your web visitors into buyers and making Pay-Per-Click advertising profitable for your business.

Pay-Per-Click Advertising Statistics

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of users never scroll past the first page of search results

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Your brand awareness can increase by 80% with a PPC ad

of companies focus on Google for PPC

SEO Sydney

PPC (Pay-Per-Click Advertising) Strategy that Drives Business Growth

Choosing Whitehat means choosing to work with a company that values long-term solutions for your business above all else. Companies trust us because of our deeply personalised approach to each and every PPC campaign. Our services are specialised for your business, and we treat every business as if it were our own. We’ll work with you to find out what your business needs in order to generate conversions and revenue.

A Results-Driven PPC Company

Quality content + Long-term solutions = Results

Whitehat Agency focuses on building your PPC Sydney strategy from the ground up. The AdWords management and PPC services we provide are designed to maximise your return on investment. We know that PPC can reach your customers as they move through the online buying process. Whitehat works with you every step of the way to create content that will attract the exact customers you want.

Our PPC Services

Website Audit

We start by reviewing your website and current PPC campaigns (if applicable) to assess where you’re at and what changes need to made. We’ll check keywords, links, load speed, and more and then deliver a report and what areas need some extra help.

Keyword research

This involves the keywords your target market is using to search for products or services like your own. We look at what keywords you could be using to better appear in search pages, and then help you integrate those keywords throughout your site in the form of relevant content.

Campaign Set Up

When setting up your account, we think about the buyer’s journey. They start searching something general and gradually get more specific. When they are ready to purchase, we bid on more phrases that maximise chances of making the sale.

Ad Copy Writing

Our professional copywriters work to ensure that your ads are Google approved, search-engine friendly and answer the needs of your customers. We work to write lively, engaging content that offers genuine solutions to visitors, striking the perfect balance between search engine and human friendly.

PPC Optimisation

Ongoing PPC optimisation will refine and focus the campaign to push the performance boundaries. Attention to detail is the key; A slightly higher click through rate in this Ad group, a slightly lower CPC on this keyword – it all adds up to make a massive difference.

Daily Tracking / Optimisation

We make sure that tracking on your PPC campaign is setup properly so we have all the data needed to optimise the account and see the most benefits.

MadeComfy PPC Case Study

MadeComfy, an Airbnb Property Management company, helps you host your home while you are away. You benefit by knowing your home is safe and secure while collecting rental returns. They offer an array of services from marketing the property, guest services, coordinating cleaning, linen change-over and managing the rental process.

The PPC Challenge

After analysing the MadeComfy’s AdWords account, we determined that most of the ad spend budget was allocated on ad groups that weren’t performing well.

The PPC Solution

Our team recommended pausing the groups that weren’t performing well and reallocating the budget towards the ad groups that were consistently performing. Several individual ads had not been approved by Google and needed rewritten and optimised. Sitelink extensions and call extensions were added to the ads for better user experience and exposure. Since optimising the Google AdWords account, click through rate performance has increased by 54%.
PPC Case Study

Why Choose Us for PPC

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ROI Focused

Pay-Per-Click advertising works to increase sales and give you a better return on your investment. We will measure and demonstrate your ROI to you, so you know that you’re getting value from your money.

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We’re Experienced

With nearly 400 projects under our belt, we know exactly what we’re doing when it comes to Pay-Per-Click advertising, so you can rest easy knowing you’re in good hands.

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We Know What We’re Doing

We’re ranked as the #1 best Web Design Agency and the #3 best SEO and PPC company in Australia, Whitehat can offer you authoritative solutions.

Google Friendly

As a Google friendly, we are up to date with the latest AdWords knowledge, so you can rest easy knowing we’re experts on SEO.

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Trustworthy

Over 400 Australian businesses, from start-ups to enterprises, turn to us for help. We’re trusted by them because we’ve proven ourselves time and time again, so let us do the same with you.

SEO Sydney

Market Leaders

We’ve been featured in CEO Magazine, radio shows, and other online publications. When you work with Whitehat, you’re working with the best.

Free PPC Audit

We will review your website, AdWords and Social Media accounts and send you a detailed report of what you can improve on, and how.

We will test for:

Landing page effectiveness

Mobile responsiveness

AdWords inefficiencies

Evaluate keywords

Social ad effectiveness

Website user experience

Get Free PPC Audit

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Trusted by over 400 clients