Melbourne SEO Agency focused solely on providing outstanding results that drive explosive business growth.


Forward thinking SEO experts in Melbourne.

“No nonsense, no guesswork, no time and money wasted. We put in the work needed to get you to the first page in search results.”

With access to an entire team of SEO experts, a team that gets to know the ins and outs of your business, a team so passionate about SEO and growth, it stands to reason great results are something that come easy.

Our Melbourne SEO experts make your business their priority, taking the necessary time to create high-impact strategies that focus on revenue, as well as rankings.

Our superstar team has the knowledge and expertise to take your business to new heights. From local to global SEO, we will drive your website higher in search engine results.

We’ve helped clients achieve an insane 3x increase in leads and website traffic through our carefully tailored strategies.

After years of experience in the industry, we’ve seen too many people get burnt by their SEO agencies.

While other agencies and ‘SEO specialists’ operate in secrecy or disguise, hiding their lack of real results with marketing fluff or ‘smoke and mirrors’, our team strives to get you the results you’ve paid for. Let us help you get to #1.


Why our clients consider us the best SEO company in Melbourne.

Managing Director of C3 Education

91% Increase in organic traffic

Nuts about life video thumbnail image

Increased ROAS By 103% MoM

“We’ve increased our organic traffic by 91%.
The Fact is we’re getting more sign on’s, converting more leads into clients”

Christine Lam – Managing Director of C3 Education

“We have increased our return on ad spend by 103% month on month. Whitehat have helped us maintain consistently high ROAS while helping upscale our facebook spend”

Saeed – Co-owner Nuts About Life


Whitehat Agency VS Other Melbourne SEO Companies

ROI Icon

6.1x Return non investment

On average we achieve an ROI of 6.1X for our SEO clients.

Revenue Generation

128% Revenue generation

On average our SEO clients see a revenue increase of 128% over 24 months.

User Engage

83%Faster results

We get our clients keywords on page 1 of Google 83% faster than the industry average.

Keywords Tracked

31%Growth in organic traffic

On average our clients see an increase in organic traffic by 31% year on year.

Stats such as these is why we are known as the best SEO agency In Melbourne.

Grow your business with positive ROI, using our cleverly tailored and market-leading bespoke strategies.


SEO Melbourne specialists that work across all industries and sectors.

Benefits of SEO

Work with a trusted Melbourne SEO company to supercharge your sales.

Dominate your competition with our SEO services designed for number 1 page results.

Can SEO really deliver loads of organic leads and sales by putting your website in front of your dream customer? Absolutely it can!

But if you want explosive growth and multiple first page rankings, you need a SEO Agency in Melbourne you can trust.

An agency that sinks their teeth into your business and gets to know the ins and outs of your industry. An agency that is open, honest, ethical and genuine, one that is passionate about growing your business, working with you, as well as for you.

Our team of Melbourne SEO Agency specialists have spent years in the trenches developing cutting-edge strategies for our clients to not only shine at the top of their competitive market but obliterate the competition.

This is no easy task. It takes the very best talent in SEO services. Your business deserves the best, a team of SEO professionals by your side that deliver results, not excuses.


Work with an award-winning SEO Melbourne Company.

Strategic implementation.

  • Proven results time after time
  • Accurate conversion tracking
  • Official Google Partner
  • Competitor monitoring

Strategies for efficient results.

  • Fast results
  • Measurable increase in business growth
  • Positive return on your investment
  • Strategic business growth advice

Consistent ongoing monitoring.

  • Constant communications
  • Meticulous reporting
  • KPI monitoring
  • Constant and ongoing improvements


The unique approach that makes us the best SEO Melbourne Agency.

To be considered the best SEO agency in Melbourne our SEO marketing strategies must work fast and increase organic traffic quickly to maximise sales. To improve our clients’ search ranking we strongly focus on 8 core stages within our SEO process.


Technical SEO
Keyword Research
Competitor Analysis
On-Page SEO Optimisation
Internal Linking
User Experience Optimisation
Content Creation

Technical SEO

When we onboard you, our first step is to understand and analyse the technical health of your site.

Are there broken links? Is the website slow loading? Can Google even crawl your website? Technical SEO is the foundation of SEO, if there are errors and issues on your site Google will not rank you highly.

We audit and fix these issues as a top priority.


Keyword Research

The next step of our SEO marketing process is conducting keyword research.

This is the process of finding and analysing actual search terms that people enter into search engines.

The insight you get into these actual search terms can help you develop your content strategy and even your overall marketing strategy.

The purpose of keyword research is to find what topics people care about and how popular those topics are among your target audience.

By researching keywords for their popularity, search volume and buyer intent, we can create relevant content that tackles the questions your audience want answers to.


Competitor Analysis

As part of the keyword research phase, we analyse what your competitors are ranking for, where their traffic is coming from and look for new keyword opportunities for your business.

For example, if they’re ranking for high buyer intent, high search volume keywords that you aren’t ranking for, we can create new pages to target these.

This is part of our process to determine the best strategy and any quick wins to drive sales to your business.


On-Page SEO Optimisation

Once we have completed the technical SEO, keyword research and competitor analysis phases, we then start implementing on-page SEO.

This is the practice of optimising web page content for both search engines and users.

Common on-page SEO practices include optimising title tags and meta descriptions, the on-page content, internal links and URLs.

Google gives preference to web pages that contain relevant content and answer users questions, the purpose of on-page optimisation is to create relevant content by ensuring those keywords we mentioned appear on your page, normally in the headings and body of the text.


Internal Linking

Internal linking auditing and optimisation is the next stage in the process.

An internal link connects one page of a website to a different page on the same website, the purpose of this link is to improve website navigation, define the architecture and hierarchy of your website and distribute page authority and link juice throughout the site.

We audit what internal links are already on your website and check that they are optimal for user experience and search engines.

We add new internal linkings to strengthen the overall search-optimised value of a website and provide a clear path for search engine spiders.

This helps generate conversions, prolong the duration of sessions for users and creates a tight-knit network of pages that each complement each other to improve search rankings.


User Experience Optimisation

Both UX and SEO share very common goals.

Over the past few years, SEO has moved away from aiming solely to rank for search terms without consideration of the user journey.

Now SEO is all about providing searchers with the information that answers their questions in the most seamless way possible.

This is where SEO and UX overlap, they both aim to help users by providing them with the information and solutions they need.

As part of considering user experience, we ensure that websites are mobile-friendly (mobile makes up more than half of the market.

We mobile optimise our client’s websites to ensure they don’t miss out on traffic because their site is only desktop friendly).

We also ensure that your website is fast loading, this is a massive ranking factor and if a user is forced to wait too long for your page to load they’ll bounce and click on one of your competitor’s results.

Part of our process is also about ensuring that image tags and headings are optimised, and page copy is in-depth and answers users questions in the most clear way possible.


Content Creation

The next stage of our SEO process is content creation.

We audit the existing content on your site and identify new opportunities for content based on competitor and keyword research.

We search engine optimise existing blogs, pages, and videos to improve your chances of ranking higher for high search volume keywords with this content.

We also create brand new content to target specific keywords and generate higher rankings, this is done with consideration of ensuring that content contains relevant and useful information that informs, entertains, enlightens or teaches your users.

Our content writers are world class, and they have mastered the art of creating new content which is useful and relevant, addresses your persona’s needs, is credible and high quality, and of course is engaging.



As part of our SEO process we outreach on your behalf to get genuine backlinks for you.

A backlink is the name given to a page linking to your website.

The more backlinks to your website the better for your website rankings (as long as they’re coming from quality websites).

Through SEO, we source articles from high authority websites and secure links back to your site.

This helps your website get higher rankings as Google will recognise that high authority websites are trusting your website and linking to you, and therefore you are more credible and worthy of higher rankings.



Nuts about life video thumbnail image
Full Star
Empty Star

“We have increased our return on ad spend by 103% month on month. Whitehat have helped us maintain consistently high ROAS while helping upscale our facebook spend”

Saeed Co-Owner, Nuts About Life


Talk To Our SEO Strategist

We are happy to answer your questions & get you acquainted with how we can help your business.

  • 100% FREE SEO strategy consultation, with no commitments.
  • Pricing & budget information.
  • How SEO will help your business.
  • Quick website review.

Contact Form


Digital Excellence. Redefined.

The Canberra Times Logo
Brisbane Times Logo
The Courier Mail Logo
The Daily Telegraph Logo
Inside Small Business Logo Logo
The Sydney Morning Herald Logo
Herald Sun Logo
The Age Logo
CEO Magazine Logo
B&T Logo
Sky News Business Logo


SEO Melbourne FAQs

Why is Whitehat Agency the best SEO Agency in Melbourne?

Why is Whitehat Agency the best SEO Agency in Melbourne?

To put it simply, we’re a results-focused SEO agency.

Unlike a lot of agencies and digital ‘experts’ who disguise their lack of REAL results with marketing gibberish, our focus is on creating high converting campaigns that actually grow your business. There’s not much point in winning the battle for SEO rankings if it doesn’t increase your business growth in some way. The time and effort we put into an SEO campaign ensures we are always tracking towards a walk-away goal.

How do I know if you are the best SEO company in Melbourne for my business?

How do I know if you are the best SEO company in Melbourne for my business?

We get it — choosing the right Melbourne SEO agency can be difficult, especially when there seem to be endless choices out there! Scrolling through pages and pages of agencies making bold claims to be the biggest and best can be outright overwhelming.

But when it comes to the crunch, if you’re serious about getting results and growing your business, you need an SEO agency you can trust. An agency with a team of SEO experts in Melbourne that are not only fantastic, but AMAZING at what they do.

Whitehat Agency is the better choice for SEO services Melbourne because we care. We put the needs of our clients first and don’t stop until their goals are met. While Some agencies settle for subpar results, we don’t settle until our clients see more traffic, more revenue and better returns.

What questions should I ask before hiring a SEO company in Melbourne?

What questions should I ask before hiring a SEO company in Melbourne?

With so many options to consider, how can you know which SEO agency will give you the greatest ROI? The trick is to do your homework and to vet each agency thoroughly. Here are a few questions to ask while engaging an SEO Service Melbourne.

How will your agency improve my search rankings?

This might seem like an obvious one but how the agency you’re looking into responds wll say a lot about them! Every business needs a custom built SEO strategy. What works for one business might not work for another. Look for an Agency that takes your current rankings, and your competitive market into account from the outset, and ultimately choose a Melbourne SEO agency that chooses to audit your website before anything else.

Do you have any recent case studies or testimonials?

Sure, we’re a highly recognised and awarded agency, but if we don’t bring results to our clients, then what use are we? Case studies and success stories are actually really important to us and we encourage all of our potential clients to check them out before engaging us.

Can I still work with you if I am still under contract with my previous SEO Melbourne company?

Can I still work with you if I am still under contract with my previous SEO Melbourne company?

Unfortunately not. Here’s why:

Once we onboard you as an SEO client, Our team starts working immediately on a tailored results-driven SEO campaign, conducting in-depth research on both your business and competitive market. We put together a targeted list of keywords that resonate with your audience and start building quality links that boost trust and domain authority score. So why can’t you work with us while you’re under contract with your previous agency?

Each Agency has different strategies and a different collective goal they are trying to reach. This can lead to a negative impact on results and you might end up worse off than when you started. We recommend disengaging service before partnering with a new SEO agency.

Sign up to the Whitehat Agency newsletter for cutting-edge industry insights.