SEO FOR SMALL BUSINESS IS ESSENTIAL
Why small business SEO may be more important than you think.
Whether you own a small business or are in charge of marketing for one, you may be wondering if SEO is worth your time and effort. Or, maybe you think that SEO is something that only big businesses need to worry about; after all, small businesses typically have limited resources, and SEO can be complex and time-consuming.
However, many reasons make investing in small business SEO essential. First of all, paid advertising can be costly, and small businesses may not have the budget to compete with larger companies with much larger marketing spend. Specialised SEO for small business provides the opportunity to level the playing field and rank highly for relevant keywords without having to spend a lot of money.
Also, as a small business, it is imperative to connect with your audience, build trust, and provide a great user experience. A well-optimized website can do all these things, leading to more sales and repeat customers.
Finally, SEO can help small businesses to stand out from their competitors. In a crowded market, appearing at the top of the search results can make all the difference.
So then, how do you make the most of your investment when it comes to SEO? It would be best if you had a team on your side like Whitehat Agency, which has worked extensively with small businesses over the years and have the knowledge to maximise efforts in the right areas and ensure impactful results.
THE SEO FOR SMALL BUSINESS EXPERTS
Our small business SEO activities
OUR SMALL BUSINESS SEO PROCESS
The key to success is starting with an in-depth SEO Audit. Our team will determine the best course of action in order to achieve quick wins and find opportunities for long-term growth. This includes mapping out where your competitors are succeeding and failing so that we can beat them at their own game!
In a world packed with businesses trying to break into their respective markets, knowing how to use keywords properly can make all the difference between being found by search engines or slipping through unnoticed. We’ll find the most relevant keywords to your products or services and then help add those important words throughout your content.
To stand out as a small business, you need a team with a fundamental understanding of small business SEO, an agency that understands the importance of good SEO copywriting.
Our team of professional copywriters ensure that your copy is not only search engine friendly but engaging and informative and speaks to your customers, portraying exactly who you are and what you do, to push conversions.
Technical SEO strategies are a tried-and-true way to improve how well both Google and your users can access the website. Some activities to make your website hum include boosting page speed, implementing schema markup and fixing 404 errors.
We work tirelessly to ensure that your website is in the best possible shape for both search engine rankings and for the customers who visit.
Domain authority is a measure of how well your website will rank in search engine results. The higher your domain authority, the more likely your website is to appear at the top of the search results. Backlinks are links from other websites to your website. They act as a “vote” for your website, telling search engines that your site is relevant.
We work to get you relevant links from high domain authority websites to help increase your own domain authority, push your page up the search engine rankings, and get your small business in front of eyes.
Not to be confused with small business SEO, Local SEO is a specialised form of SEO that specifically targets local customers. Even though they are two different things, local SEO can be an integral part of SEO for small business as it helps them to appear higher in search results when people nearby are searching for relevant terms.
As a small business, this is very important because it may be the only way initially to appear at the top of the search results. Our team are well versed in optimising local listings to get your business where it needs to be.
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CLIENT SUCCESS STORIES
Small Business SEO that provides impactful results
91% Increase in organic traffic
53% increase in organic traffic
91% Increase in organic traffic
“We’ve increased our organic traffic by 91% The Fact is we’re getting more sign on’s, converting more leads into clients”
Christine Lam – Managing Director of C3 Education
53% increase in organic traffic
“We’ve seen some terrific results in our website traffic alone in just six months we’ve seen a 53% increase in people coming to our site”
James Gosselin – Sales Manager
THE SEO ALL ROUNDERS
Alongside small business SEO we offer
Virtually all businesses need some form of SEO services to compete in today’s digital economy. Local SEO is a specialised form of SEO that specifically targets local customers. It helps businesses appear higher in search results when people near them search for relevant terms.
eCommerce SEO is the practice of optimising an online store to rank higher on search engine results pages. By optimising the store for relevant keywords and pivoting towards target audiences, eCommerce businesses can drive more traffic to their site and increase sales.
Enterprise SEO is tailored to the specific needs of large businesses and websites that have thousands of pages. It can be an extremely powerful way to drive large amounts of traffic to your site.
Every word on your website needs to work hard for you, and that starts with SEO copywriting. Copywriting is a vital part of any successful SEO strategy.
Link building is one of the most important aspects of SEO. The more links you have pointing to your site, the higher your site will rank in search engine results pages.
SOME OF THE BUSINESSES WE HAVE WORKED WITH
Providing small business SEO for all types of industries.
ALL YOUR QUESTIONS ANSWERED
Small Business SEO FAQs
Why is SEO important for small businesses?
If you’re a small business owner, you might be wondering why small business SEO is so important. After all, you’re already busy enough running your business – who has time to worry about ranking in search engines?
But the truth is that SEO is more important than ever for small businesses. Here’s why:
SEO can help you attract more customers.
Most people use search engines like Google when looking for products or services online. If your small business doesn’t show up in search results, you’re missing out on potential customers.
Small business SEO can help you build trust and credibility.
When people see that your small business is showing up in search results, they’ll be more likely to trust that your business is credible and trustworthy. This is especially important if you’re a new small business owner and no one has come across your business.
SEO can help you stand out from your competitors.
SEO can level the playing field if your business competes with larger companies. By optimising your website and content for search engines, you can make sure that your small business is the one that shows up when potential customers are searching for what you offer.
SEO can help you save money on advertising.
While it takes time and effort to accomplish organic search traffic (the kind of traffic that comes from people finding your website through a search engine) compared to paid advertising, SEO is much more cost-effective. That means that once you’ve invested the time and effort into small business SEO, you can save money on paid advertising.
How much does SEO for small business cost?
For small businesses, the cost of SEO can be a make-or-break investment. While there is no set price for SEO services, the cost is often determined by a number of factors, including the size and scope of the project, the competitiveness of the keywords, and the experience of the service provider. In most cases, small businesses can expect to pay anywhere from $500 to $5,000 per month for SEO services. While this may seem like a lot of money, it’s important to remember that SEO is an ongoing process, and the results can be long-lasting. In many cases, the return on investment (ROI) for SEO can be quite substantial. For example, a small business that spends $1,000 per month on SEO can easily see a ROI of several thousand dollars per month in new website traffic and sales. Ultimately, the cost of SEO is worth it for many small businesses because it is an investment that can pay off handsomely in the long run.
If you’re interested in learning more about how much SEO costs, or if you’re looking for a reliable and affordable SEO service provider, contact us today. We’ll be happy to answer any of your questions and provide you with a free consultation.
What’s your favourite small business SEO hack?
At Whitehat Agency, we don’t believe in having any particular SEO hack as a significant part of our strategy. However, there are some core processes that we use to get results for our clients and especially for small businesses. These include the following:
1. Focusing on long-tail keywords: Long-tail keywords are usually 2-4 words long and are much more specific than shorter, generic keywords. By targeting these kinds of keywords, you have a better chance of ranking on Google since there is less competition.
2. Optimizing for local SEO: If you’re a small business that relies on local customers, you must ensure you’re optimised for local SEO. This means ensuring your NAP (name, address, and phone number) is correct and consistent across all directories and also claiming and optimising your Google My Business listing.
3. Creating a blog: A blog is a great way to add fresh content to your website on a regular basis, which can help you rank higher on Google. Plus, it gives you an opportunity to show your expertise and build trust with potential customers. Own a lawn mowing business? Write a few tips on keeping your lawn looking great in winter. It’s that easy.
4. Doing on-page SEO: On-page SEO is the process of optimising your website’s pages for Google search. This includes things like choosing the right keywords, using a proper tag hierarchy, and creating informative and engaging content. Remember, content is the window to your business’s soul. If you aren’t presenting yourself properly, people leave your website and go to the competition.
What would it be if you could give one piece of advice for small businesses looking to invest in SEO?
One of the most influential pieces of advice we could give small businesses looking to invest in SEO is to consider their audience first and foremost. Not all small businesses will have the same target market, so it’s important to research who your target consumers are and what keywords they might be searching for.
One of the best ways to find out this information is by using keyword research tools like Google keyword planner. These tools will help you see how often particular keywords are being searched for and give you some insight into what kinds of searches are being made in relation to your business.
When you know your target customer like you know your best friend, you can tailor your website, content, and strategy toward them. Your potential customers will think to themselves subconsciously, “this product/service was made just for me”. When you do this, your chances of getting more sales, leads, or whatever your goal is, increases dramatically.
So, when looking over a SEO strategy for your small business, remember to keep these points in mind.
Is SEO suitable for small business?
SEO is definitely good for small businesses. With SEO, small businesses can improve their online visibility and attract more potential customers. Here are some of the wins small business SEO can achieve
Improve online visibility: SEO can help small businesses improve their online visibility and attract more potential customers.
Helps in branding: SEO can help small businesses stand out, display their branding values and create an overall good image for their business.
Cheaper marketing: SEO for small business is a cost-effective marketing strategy to help small businesses save money and attract more customers.
Increase website traffic: SEO can effectively help small businesses increase their website traffic and get more potential customers.
Helps in creating quality content: As a featured SEO activity, creating relevant quality content, can help small businesses attract more potential customers, or customers that may have not found them originally.
Improve search engine ranking: SEO for small businesses can help improve their search engine ranking and attract more potential customers.
Helps in building online credibility: It can help small businesses build their online credibility and attract more potential customers.
Increase sales and revenue: SEO can help small businesses increase their sales and revenue by creating new audiences and expanding a businesses customer base.
Helps in building customer loyalty: It can help small businesses build customer loyalty and this in-turn can attract more potential customers.
How do I set up SEO for my small business?
When it comes to SEO for small business, there is no one-size-fits-all method, as the best SEO strategy for a small business will vary depending on the business’s products, services, and industry. However, some general tips can help small businesses get started with SEO:
1. Research relevant keywords and use them throughout your website.
Keyword research is vital for small business SEO as it helps you avoid competition by targeting long-tail keywords.
2. Optimise your website for both mobile and desktop devices.
Over 60% of your users will come from mobile, so it’s important that it’s optimised to give them a great experience. This doesn’t mean you should neglect the desktop experience however, as this is also important, just make sure that you consider mobile experience is a key component of your busineest as well.
3. Make sure your website is fast and easy to use.
If your website takes more than 3 seconds to load, then it’s too long. The longer your pages take to load themore likely users are to bounce and go to your competition. Users are impatient so make sure it’s fast.
4. Create quality content that engages your target audience.
If users aren’t engaging with your content, they will bounce off the page, which will hurt your ranking. Bounce rate is a factor when it comes to search engine rankings so make sure that your pages are concise informative and engaging.
5. Promote your website through social media and other online channels.
Promotion is key to getting your product or service infront of eyes that may not have ever seen what it is you provide or do. It’s important to put your brand infront of as many eyes as possible so people can quickly discover you.
6. Monitor your SEO progress and adjust your strategy as needed.
Don’t forget to monitor progress and change things along the way. SEO is not a set-and-forget process. This is a service that an agency should provide for you as part of their SEO offering
How to find the right SEO agency for your small business
If you run a small business, then you know how important it is to get found online. And one of the best ways to do that is through SEO (search engine optimisation). But with so many agencies out there, how do you choose the right one?
Here are a few things to consider when choosing an agency for your businesses SEO needs
1. Make sure they understand small business SEO
A good agency will have experience working with small businesses and understand their unique needs. They should also be familiar with the local market and how to optimise for it.
2. Look for a agency that offers customised solutions.
One size does not fit all when it comes to small business SEO. A good agency will take the time to understand your business, goals, and target market before creating a customised plan to help you achieve those goals.
3. Ask about their reporting and analytics.
Any good agency providing SEO for small business should be able to provide you with detailed reports and analytics so that you can track your progress and see how your campaigns are performing.
4. Make sure they use White Hat SEO practises.
There are a lot of different SEO practises out there, but not all of them are considered “white hat” or ethically sound. Be sure to ask about the practises that your prospective agency uses to ensure they use only the most effective and morally sound methods.
What best practices are used for small business SEO?
If you’re a small business owner, you already know by now how important it is to get your website ranking high in search engine results. After all, potential customers are more likely to find your business if it’s easy to find online. That’s why small business owners need to be aware of the best practices for small business SEO.
Some of the best practices for small businesses include:
Using relevant keywords
Ensure the keywords you use on your website are relevant to your business. Potential customers are more likely to stay on your website if you provide a service or product they’re looking for in the search engine page results.
Optimise your website for mobile
More people are using their smartphones and other mobile devices to search the web than ever before. This means it’s crucial to ensure your website is optimised for mobile as well as desktop. To do this you need to have a responsive design that looks good on small screens and loads quickly.
Make sure your website is user-friendly.
Your website should be easy to navigate and user-friendly. Potential customers should be able to find what they’re looking for quickly and easily. If your website is confusing or difficult to use, you will likely lose potential customers, this is not only bad for your business but also for how google see’s your website, in fact, bounce rate is one of the largest determining factors when it comes to search engine rankings.
What are some common SEO mistakes that small businesses make?
Not Optimizing for Local Search
A big mistake when doing condusting SEO for small business is not optimising your website for local search. This means that when people search for your product or service in your area, your website may not appear in the results. While not all businesses need local listings, if your business is one of the many that stand to benefit from it, it can be key. If you’re unsure wether or not this is you, ask your SEO professional.
Not Doing Keyword Research
Another common mistake is not doing keyword research before writing content. For various reasons small business owners may not be using the right keywords to attract their target audience. As one of the most important aspects of SEO, it’s imperative that you use relevant keywords in your title tags, meta descriptions and throughout your content.
Not Creating Quality Content
A third mistake small businesses make is not creating quality content. By this we mean that your website may not be interesting or informative enough to attract and keep visitors. Make sure your content is well-written and includes relevant keywords. It is crucial that your content promotes exactly what it is that you do or provide.
Can you share any success stories of SEO for small business?
Of course! We have worked with many small businesses around Australia and achieved great results for them. Here are some of the clients that we have worked with and results that we have helped them achieve:
– Handpicked Wines: With a tailored SEO strategy we helped this client achieve a 326% increase in revenue within the first 3 months. Handpicked Wines is an Australain company well known for providing an extensive range of great tasting wines.
-Bala Bangles: Bala Bangles sells fun and vibrant workout equipment to help individuals optimise their workouts at home. With the help of our small business SEO strategy they saw a 40% increase in revenue in only 5 weeks.
-Fether: This Australian skincare and beauty brand, known for providing customers with all natural and vegan options, achieved a huge 177% increase in organic revenue in only 3 months, with our tailored small business solutions.
-Meridian Homes: Meridian Homes is a leader in the NSW market providing their customers with a range of options and inclusions when it comes to building their dream custom home. Through SEO and with our help, this client achieved a significant 53% increase in organic traffic in just six months.
These are just some of the success stories that we have achieved for our long list of small business SEO clients. Contact us today if you want to learn more about how we can help your small business succeed online!
Is SEO for small businesses even worth it?
Small business SEO is totally worth it if your goal is to grow your brand in the long term. Without paid advertising, the only way that your customers will find you on Google is if you invest in SEO. If you’re not on the first page of Google, then you’re missing tons of potential customers.
SEO can be a great way for small businesses to get exposure and attract new customers. However, it’s essential to remember that SEO is a long-term strategy, and it takes time and effort to see results. If you’re not willing to commit to SEO for the long haul, it might not be worth your time or investment.
That being said, there are some quick and easy things you can do to improve your results such as optimising your website for relevant keywords, building backlinks, and creating fresh content.
If you’re patient and willing to put in the work, small business SEO can be an effective way to grow your business. Just be sure to set realistic expectations and be prepared for the long haul.
Can small businesses compete with larger companies when it comes to SEO?
Can small businesses compete with larger companies when it comes to SEO? The answer is yes! While it may seem like bigger businesses have the advantage there are actually many ways that small businesses can optimise their website and content to rank higher in search engine results.
To get a leg up on big business It’s important to have a small business SEO strategy. While you will struggle if you sell golf equipment and try to rank for super short keywords like “golf”, you can instead focus your efforts on longer tail keywords such as ‘golf equipment for hire Sydney’ to reach a smaller and less competitive market.
Large companies don’t bother targetting long-tail keywords as it’s not worth their time, but it’s a great way to boost your overall website rankings.
Here are some quick tips that you can also take to get your small business headed in the right direction.
To get started with small business SEO, here are a few tips:
- Make sure your website is mobile-friendly.
- Use relevant and keyword-rich titles and descriptions.
- Optimise your images with keywords ( image alt tags )
- Create fresh and unique content regularly.
In summary, you can compete with more prominent companies by starting small, working your way up, being consistent and continually improving.
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