Outperforming Microsoft: How We Helped Salesforce defeat Microsoft and Hit 16X ROAS with Google Ads

Outperforming Microsoft: How We Helped Salesforce defeat Microsoft and Hit 16X ROAS with Google Ads

Problem:

Salesforce, a global CRM powerhouse, was seeking to expand its dominance across competitive markets while maximising advertising ROI and cementing top-of-mind awareness for its core solution – “CRM.” Despite its reputation, Salesforce faced several challenges:

– Lack of consistent ad performance across international markets
– Fragmented keyword strategy across global campaigns
– Missed opportunities for organic rankings on high-value terms
– Suboptimal ROI from existing paid media efforts

To achieve scalable growth and performance, Salesforce needed a PPC agency that could go beyond basic campaign management — a team with proven global reach and technical precision.

Solution:

Whitehat Agency developed a data-led, multi-country strategy powered by our elite capabilities as a Google Ads agency and full-stack digital marketing agency. The transformation included:

– Global Google Ads Optimisation: We audited and optimised ad accounts across 6 countries, ensuring cultural relevance, geo-targeted bidding, and precision in keyword matching for maximum impact.
– Massive Keyword Implementation at Scale: Over 200,000 keywords were deployed across organic and paid campaigns, fuelling visibility and engagement in key markets.
– SEO Dominance for Core Keyword ‘CRM’: With a tailored content and backlinking strategy, we helped Salesforce secure Position #1 for the ultra-competitive keyword “CRM.”
– Performance-Focused Paid Campaigns: A/B testing, conversion funnel refinement, and strategic budget reallocation drove rapid improvements in ROI and lead quality.

Results:

In just a short span, the Salesforce campaign delivered industry-leading performance:

• 16X ROI from cross-channel paid campaigns
• 200,000 targeted keywords implemented
• Google Ads accounts optimised across 6 countries
• Secured #1 page organic ranking for the keyword “CRM”

Our partnership helped Salesforce redefine its digital footprint, delivering scalable results across continents and turning paid and organic channels into engines of exponential growth.