Award Winning Digital Marketing Agency Sydney
We are an award winning Digital Marketing Agency based in Sydney. We specialise in SEO, PPC, Google Ads Management, Social Media Marketing, Web Design and all other digital marketing services. Powered by creativity and driven with ambition, our team of digital marketing specialists have delivered campaigns for some of Australia’s biggest brands and are sure to lead you on the road to digital success. We’re dedicated to providing our clients with exceptional strategies to create and grow their business, exceeding objectives and expectations.
Stats such as this is why we are considered the best digital agency
A Digital Marketing Agency that focuses on the most important metrics
8.7 X Average ROI
1 Million keywords tracked and optimised
$1 Billion users engaged globally
Results Focused Sydney Digital Marketing Agency
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Digital Marketing Agency FAQs
What Is Digital Marketing?
When you think of marketing, magazines, radio and tv commercials might spring to mind, but digital marketing is quite different. The acceleration of technological change has transported most marketing activities to the digital world. In the ‘Mad Men’ marketing agency days, they approached their target audiences with a ‘spray and pray’ approach, ‘spraying’ their messages out there and ‘praying’ their customers would react. As a digital marketing agency operating today, we know this push strategy doesn’t work. Real results are achieved through pull marketing, employing data-backed approaches that are targeted to suit specific audiences. With internet usage hitting 69% in the Oceania region, it makes sense that Whitehat Agency is an Australia Digital Marketing Agency that specialises in this area.
Digital marketing is the use of Digital Channels to market products or services online. Digital platforms such as websites and applications and their digitised content such as text, audio and images are accessed and consumed by target audiences through different digital devices. The most popular forms of marketing in a digital marketing agency include Social Media Advertising, Search Engine Optimisation (SEO), PPC and Web Design.
Digital marketing agencies in Australia need to constantly assess the marketing environment and be conscious of emerging digital trends. These emerging trends include big data, interactive content, marketing automation and artificial intelligence. Consumers are expecting more engaging and exciting content, in addition to products and services that emphasise convenience, quality and socially responsible values. Customers have changed and don’t value pushy or obvious marketing, we have to skillfully design digital marketing that people are actually interested in and want to see.
Like traditional marketing, digital marketing requires strategy. It is not as easy as just posting regularly on Instagram and Facebook or making a website and you’re done. A digital marketing agency develops a strategic plan that requires identifying objectives of what the client would like to achieve, designing a strategy around it, and developing tactics to achieve this. In designing digital marketing campaigns for clients you need to examine their current market standing, for example; where are you now, who are your competitors, and what are your long-term and short-term goals? This will help in choosing the best channels for reaching your customers and creating awareness and conversions in the process.
As a digital marketing agency in Australia, we are required to consistently change our approaches and monitor the online environment as it is an ever-changing, evolutionary platform. It is increasingly important to adopt new practices and identify trends to remain relevant and differentiate from your competitors. Large online platforms also constantly alter their algorithms, features and regulations, therefore, digital marketing approaches must be adaptable to change to achieve the best results for clients. Digital marketing may seem overwhelming when understanding the multitude of tools and strategies used, but reaching out to a digital marketing agency can uncomplicate this process for you and guide you in the right direction for your business goals.
How Can A Digital Marketing Agency Help Me?
A digital marketing agency can help you in many ways, whether you are an individual promoting yourself or as a company that needs to promote your brand or products. There are many different tools and approaches that digital marketing companies can utilise to achieve your specific objectives. Depending on the stage your brand or product is in, you will require different tactics to help you with your goals. After communicating your brand or product to the digital marketing company and aspects you would like to improve on in relation to your customers, a digital marketing company can design approaches tailored to your specifications. Some of the most common objectives that digital marketing agencies in Sydney usually cater to are explained below.
If you have a brand new company, brand or product or service you may wish to generate awareness among your desired target audience. A digital marketing agency can take the values of your product, service or company and develop branding that demonstrates the ideal perception of your brand within the market. By establishing a strong online presence for you, a digital marketing agency will aim to generate traffic to your social media platforms and your website, ultimately increasing traffic to your page and generating conversation around your brand. A digital marketing company is very useful in generating this initial awareness and they have the resources to connect you to your desired target audience by strategically targeting them online through cookies and paid advertisements through social platforms, Google or influencer marketing.
Engagement is the next step after awareness, and if you are a new business wanting to take that next step with your audience or an existing business that isn’t experiencing that connection a digital marketing agency can help you approach this. In a digital marketing company engagement refers to the customer completing the action desired from the company, for example, clicking a direct link to the website or signing up the e-newsletter. Essentially, engaging in some way with the brand online. Common engagement metrics that are measured in a digital marketing agency in Australia are page views, bounce rates (percentage of websites visitors that leave the site after viewing one page), unique visitors, average session duration, and conversion rates. These will be analysed and optimised to ensure your engagement with customers is increased.
One of the main objectives for businesses is to increase their sales but many can struggle from turning awareness and engagement into sale conversions. A digital marketing agency can help with this as a result of awareness and engagement campaigns. This will increase customer trust and customer loyalty if the marketing is consistent with the product or service itself. This conversion will be as a result of an integrated approach and can be attributed to many factors working together as opposed to a single aspect of the product or service. For example, a Sydney digital marketing agency may create a pay-per-click advertising that shows up on social media platforms that target audiences interact with, they may click on this and be driven to their social media page that effectively demonstrates the value of the product and then they may be driven to the user-friendly website that increases their trust in the brand and leads to their purchase of the product. If the strategy is consistent and effective brands can achieve long-term sales increases using a digital marketing company.
Increase Market Share
As a result of optimising a brand’s digital presence, a digital marketing agency is able to increase their online differentiation ahead of competitors and create a more valuable proposition for the target audience, regardless of whether you are an established successful business or in the introductory stage. If a digital marketing agency has developed a very successful digital campaign this can increase your online engagement and visitors to your website, potentially placing you ahead of competitors, with more customers buying your products. A digital marketing agency can optimise this by analysing your competitors and leaders in the market and identifying where your brand falls short. Over time, if this is improved your brand’s market share within your industry will increase.
If you are an established or mature business, you might be looking to expand your business and optimise your growth. A digital marketing agency can help you with this by creating a strategy for your growth and increasing your customer base to account for larger operations. For example, if a digital marketing agency in Australia was working with a client that was expanding their product line, they would design a digital strategy to increase awareness of this product to generate interest and sales conversions at the launch to ensure their growth objective is achieved upon launch.
What Does It Cost to Hire A Digital Marketing Agency?
At Whitehat Digital Marketing Agency we cater to a large variety of clients. We are a full service Sydney digital marketing agency and work with small to enterprise-level companies. For potential clients, we advise you to develop a budget to cater to your marketing needs. We will tailor digital marketing strategies specific to these needs and the cost will depend on how much you require.
Cost will be very dependent on the scale of your company and your marketing scope. For example, a long-term digital strategy that requires us to coordinate multiple platforms and create content and advertisements is going to cost more than a short-term strategy on one platform. We will sit down with you and lay it all out allowing you to decide what suits you best. We are very transparent and are going to be very upfront about what the costs will be to meet your business objectives.
When establishing plans for your digital marketing, we will lay out a plan that coincides with your budget and can discuss whether this will be sufficient or will need to be adjusted in order to meet your objectives. Budgets for digital marketing at Whitehat Digital Marketing Agency can range roughly anywhere between $1,000 - $10,000 per month and is customised for the client. We do not have a one-size-fits-all approach at Whitehat and offer a very personalised and exclusive plan for all of our clients as no one brand is the same and objectives will differ greatly.
At Whitehat, we take pride in the high quality of our work and our ability to design strategies that actually work and achieve your desired outcomes. Digital marketing has become a saturated market with many companies offering individual digital marketing tools separately such as optimising SEO or running social media advertisements. Please be careful of using a low budget and segmented approach. Despite being cheaper, companies that charge very low prices for these tools are likely using inorganic and short-term techniques that won’t optimise your brand in the long-term. This doesn’t mean you need to pay the highest price to achieve the best results, but somewhere in the middle is usually a good starting point.
Why Is Digital Marketing Important For Brands?
Digital marketing is almost essential for brands to appear trustworthy in today’s market. Here are a few facts that highlight the importance of digital marketing for brands:
- Over 51% of smartphone users have discovered a new brand or product while searching online using their mobile device.
- 75% of consumers say they will spend more with brands they follow on social media.
- 89% of consumers say they will purchase from a brand that they follow on social media and 84% will choose that brand over a competitor.
This highlights how important digital marketing actually is for getting through to customers and enabling them to consider and respect your brand. This includes attaining credibility through all aspects of your digital marketing which must be consistent over different platforms. A digital marketing agency can ensure an integrated approach is taken to maintain this, incorporating a strategy and persona for your brand to resonate with your customers. Below are the two main effects of poor digital marketing.
Lack of Credibility Due to Low Online Presence
Research has shown that customers have a very critical view of brands that have limited to no online presence. With such a large percentage of customers researching brands before purchasing online or going in-store to read reviews and make a judgement about the brand. Around 69% of searchers will use their phone to assist them in making a decision about an in-store purchase, showing how important it is how you are perceived online regardless of how good your in-store experience is. The online element has a large impact on the purchase stage. Search engine optimisation (SEO) is also an essential component for a brand’s online presence as they drive 93% of all website traffic. With only 7% of searchers reaching the third page of search results, it is so important to be high up on the list so people know about your brand when they are searching for you.
Distrust of Quality Due to Poor Design
It’s hard to believe but customers can completely disregard your brand as a result of poor design in your branding. This includes both social media and web design. Research has shown that 75% of consumers make judgements on a brand’s credibility based on their website design, therefore this is a very important aspect of market perception. This judgement only takes customers 50 milliseconds where in this time, they will decide whether they want to stay on the website or leave it. To contribute to this negative judgement of one customer, 57% of the people who leave will not recommend your brand to somebody else. Using a digital marketing agency to assist with branding and design can greatly lessen the risk of negative customer perception. The agency will ensure that the brand values are perpetuated through platforms and visual components to accurately communicate this to customers.
What Businesses Does Whitehat Agency Cater For?
Whitehat Agency is a full service digital marketing agency in Sydney that caters for all types of businesses. Our customised approach allows us to provide digital marketing services for businesses within any industry and any scale. We are able to produce any scale of digital marketing your company requires, whether you are a small business or an enterprise-level corporation, we can produce the results you are after.
We also provide digital marketing agency services for businesses during any stage of their digital marketing. If your company has never been online or you are launching and need to build your website and online presence from the ground up we can do all of that. Or whether you are an established and large company that has existing social platforms and presence but need assistance with rolling out a new campaign, we can do that and anything in between.
We have diverse knowledge as a result of working with different clients in different industries. We are able to adapt this knowledge and formula to your business without any prior knowledge of the industry and can work alongside you seamlessly as if we are an ‘extension’ to your team. We are highly flexible and can adapt plans and strategies to your desired approach.
As a digital marketing agency in Australia, it is one of our top priorities to remaining relevant in our knowledge of the market. We consistently learn and remain in the loop about new trends and topics affecting the digital marketing landscape. This allows Whitehat to develop the most current digital marketing techniques to enable your company to follow the trends of the market and achieve the best results.
What can digital marketing do for my business?
Digital marketing is revolutionising the way businesses represent themselves. There are so many different approaches you can take to position yourself within the market and they all have different effects which means you can completely customise digital marketing to your type of brand. Digital marketing is almost essential for businesses with 88% of the Australian population using the internet and 90% having access to smartphones. To build on this 8 out of 10 Australians will shop online, 75% will never check beyond the first results page on Google and spend an average of 1.5 hours on social media a day. These figures demonstrate the necessity to be online. If your consumers are on there you need to be too! In digital marketing, outcomes are usually split into lead generation or e-commerce conversions. Both will be discussed below.
Lead generation refers to gaining customer contact, with a lead being a person who indicates an interest in a company’s product or service in some way. A digital marketing agency in Sydney for example can do this by using digital marketing through online channels to target potential customers that may be interested in a business and cause them to visit their physical store or purchase a service with them. Lead generation is a more acceptable way to communicate with potential customers than traditional customers as purchased lead information can be intrusive and deter customers due to privacy concerns. These negative effects are seen through spam emails, cold calling and mailings. A digital marketing agency will develop advertisements and strategies specific to the desired outcome for service-based organisations.
A digital marketing agency in Australia would normally associate lead generation with businesses that offer services. As the digital marketing company, we would sell the intangible service; the feeling, idea, values and experience to your customer. If this appeals to the targeted customer they may lead them to enquire about a service online or in person, make a booking, sign up to a free trial or join a newsletter or other form of subscription. These leads don’t initially indicate a sale or revenue for the business but develop that customer contact and trust that is essential for them to be inclined to purchase the service.
E-commerce is transforming the consumer market currently and it is only going to progress further with the Australian e-commerce market value projected to be $35.2 billion by 2021. Many emerging and existing businesses realise the importance of being online and require strategies to generate conversions. There are several types of conversions that a digital marketing agency in Sydney would mainly aim to boost which include clicks on a URL, newsletter sign-up, or number of visitors to your website. The main focus of e-commerce conversion is to increase traffic to an organisation’s website. This will generate interest in your brand and allow them to learn more about what you can offer to them.
A digital marketing company in Sydney will optimise these conversions by strategising how to reach your customer base and adapting your pitch and advertisements to entice these customers to explore your website. This has to be very effective as your e-commerce business lacks that tangibility and personality that could be produced from a physical store and employees. A digital marketing agency would focus on your brand persona and values and integrate this into your website and advertisements. Depending on how appealing your offering is to your audience, these conversions would ideally translate into sales for your company.
Why Is Whitehat Agency The Best Digital Marketing Agency In Australia?
Looking for the right Digital Marketing Agency can be challenging, especially with the influx of businesses out there offering similar services. At Whitehat Agency we have a reputation for only using ethical practices and providing industry-leading results in Digital Marketing time and time again. We take the time to understand our client, their business and their needs. We care about the quality of results we achieve, treating your business as if it were our own and looking at your business not for what it is, but for what it could be. Our strategies are always personalised to the business, the industry, the competition, and we tailor every strategy across all channels with these things at the forefront.
Our highly skilled team stays up to date with current digital marketing trends and love staying ahead of the curve. We get to know your business and obsess over details. We work alongside our clients to not only select the most effective strategy but to educate them and explain why we recommend a specific strategy, backing everything up with data.
As a full service digital marketing agency our specialist teams interact and work with each other gaining a better scope of all channels in the process. This is vital when looking at hiring a Digital Agency. Having a team working with you that understands how multiple channels can blend seamlessly into and support other channels of digital marketing, not only strengthens your strategy but solidifies results.
At Whitehat we pride ourselves on being versatile, this keeps us sharp and helps us provide the best results for our clients. The best way to find out if we are the perfect fit for you and your business is to talk to one of our amazing team members. We are ready to answer any questions you have. Alternatively, you can take a look at our case studies. The results we have achieved for our clients speak for themselves. This is the reason we can confidently claim to be the best Digital Marketing Agency Australia, partner with us and you’ll understand why we are the only real choice.
What Should I Know Before Hiring A Digital Marketing Agency?
Choosing a digital marketing agency in Sydney can seem overwhelming at first glance, with so many different channels to choose from. It might be hard to know where to start, there are a lot of things to consider such as your objectives, marketing budget, and making sure that your values are compatible with the digital marketing agency you are hiring. Apart from those big points to consider, here are some things you should know before hiring a digital marketing agency which will be explained below.
When approaching a digital marketing agency for a particular campaign or project you will need to be aware of the differences between short-term and long-term strategy. With particular digital marketing strategies it is possible to achieve short-term results soon after implementation, however these short-term results will not be achieved for all channels. For example, search engine optimisation (SEO) is a long-term strategy based on organic search. This means that the digital marketing agency in Sydney will use keywords and techniques within your website and content to effectively rank your business at the highest level as possible on Google. This will take time if it is done properly. Don’t be fooled by dodgy claims that insist on instant SEO results as Google will pick up on these unethical techniques and eventually rank your business even lower. Digital advertisements can see results early-on but even these sometimes need a long-term outlook to see enduring results.
It is also important to have a fairly clear idea of what you would like to achieve from the digital marketing agency. You may have a look at their website and decide on a channel or a couple that you think could achieve your objectives, however you may not be sure how to choose. It is useful to know before deciding on a strict budget or channel, that many channels work very successfully together as they can be interdependent. Many can be blended seamlessly together by the digital marketing company to produce better results than when working independently. For example, depending on your business SEO and Google Ads can work very effectively together.
Before hiring a digital marketing agency in Australia, you must know that your relationship will work best if you are flexible. Digital marketing is an ongoing and iterative process and will need to be adapted throughout your campaign’s existence. Trends are constantly changing in addition to consumer preferences and your digital marketing will need to conform to that.
What Are The Benefits of Hiring a Full Service Digital Marketing Agency?
If you are thinking about using a full service digital marketing agency in Australia you already might have a bit of background knowledge on the services they provide and how businesses can use them. However, all marketing agencies are slightly different in what they can offer and provide for their clients. A full service digital marketing agency does exactly what it says and provides all the services to suit your digital needs as a business. To give you some specific examples of benefits you will be able to see when hiring a digital marketing agency in Sydney please read below.
Hiring a full service digital marketing agency to perform your digital marketing needs can provide faster results than you would on your own. In an agency like this, their teams are constructed with skilful experts that hold specialist knowledge of a variety of channels. Due to their coordination as an agency they are experienced with unifying their approach to meet your objectives in a timely manner and implementing specific tools to achieve results for you as soon as possible. It also eliminates the hassle as one point of contact for your marketing needs. Going to different agencies for several marketing projects can be time consuming and frustrating for you in terms of consistency and organisation. By using a full service digital marketing agency, you can ensure all your needs are met simultaneously.
This unified agency approach will also maximise your ROI. This will be ensured by the full service digital marketing agency selecting channels that will compliment each other and generate optimal conversions for your business. Your partnership with a full service digital marketing company is also more cost efficient than embarking on multiple campaigns spread between different companies. A single budget that extends over one or multiple with one agency can be more ideal and easier to manage and allocate than over multiple accounts. A budget strategy can also be created and will aim to effectively utilise this allocation in the most effective way.
Using a digital marketing agency in Australia will maximise your reach within your market. Their knowledge and strategies from being an established agency will enable more awareness of your campaign via multiple channels that target the specific audience you are trying to reach. Members of the agency’s specialist knowledge can also manage the scale of your marketing and extend or control it according to your vision. This understanding of the marketing environment will benefit the client in determining realistic outlooks for projects.
What Services does a full service digital marketing agency offer?
A full service digital marketing agency will offer a variety of digital marketing services that will be essential to achieving your digital objectives. The agency’s team of experts will hold vast knowledge of using these services for optimal results for your business. The digital marketing agency will develop a strategic plan to target your customers and achieve the desired conversions for your brand. The main services of a full service digital marketing agency are described below.
Search Engine Optimisation or more commonly known as SEO is a digital marketing service that is essential for your website to gain traffic or attention from your potential audience. Without any SEO integrated into your web design, it will be very difficult to gain any momentum or conversions long-term. Ideally as a business, whether you or online or offline, you want to be the first search result that draws the searcher’s attention. A digital marketing agency in Australia will aim to get you on the first page and outrank your competitors, increasing web traffic in the process.
Pay-per-click or PPC advertisements sound exactly what they are. You pay per click on your advertisement on an external website that directs traffic directly to your website. This is very effective for remarketing to existing customers and getting them to return to your website and reconsider your products or services. A digital marketing agency in Australia would build campaigns on major platforms to target your potential or existing audience.
Google Ads are a very powerful service as one of the biggest search engines used on the internet. Google advertisements are another successful digital marketing technique that produce high returns on investment. They are a very useful digital marketing service as Google has such a high use rate and is a way to be able target a large proportion of people that can be segmented to target a specific target audience.
Social media marketing is a very important aspect of digital marketing. This will allow potential customers to discover your brand on the largest social platforms and generate direct sales. It is a powerful service that can be highly personalised and customised to suit individual customers. There are many platforms that target different audiences and a digital marketing company will be able to assist you in deciding which platforms are the best fit for your brand.
Web Design is an essential service for any business online. With customers spending increasingly more time online, user experience and high quality web design are essential for conversions and maintaining traffic on your website. Web design captures the attention of potential customers and communicates your brand. Effective web design by a digital marketing agency can convert visitors into customers that generate sales for your brand.
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