Lets grow your business in 2025, 
4583 leads
Generated within first 3 months
84%
Increase in website traffic YOY
142 keywords ranked on Page #1
Meridian Homes: 9X ROI, 4,583 Leads & 142 Keywords Ranked on Page #1 with Whitehat Agency’s End-to-End Digital Strategy
Problem:
As a leading home builder, Meridian Homes had a clear vision — to become the go-to destination for Australians seeking stylish, affordable homes. But they were facing major digital growth challenges:
– Inconsistent results from previous marketing agencies
– Poor quality lead flow and stagnant pipelines
– Limited visibility in organic search for key home-building terms
– Under-leveraged paid media with low return on ad spend
They needed a performance-driven Digital Marketing Agency to create a powerful, scalable growth engine and that’s exactly where Whitehat Agency stepped in.
Solution:
How Our SEO Agency & Google Ads Agency Transformed Meridian’s Digital Performance
– Hyper-Targeted Paid Campaigns – We restructured their entire Google Ads strategy to target high-converting segments, optimising landing pages and ad copy to drive action.
– Technical + Content SEO Overhaul – Our SEO experts deployed a full-funnel strategy, fixing backend issues, enhancing site architecture, and scaling content around high-volume keywords.
– Data-Driven Optimisation – We established real-time reporting dashboards and CRO frameworks to track performance and fine-tune for maximum lead flow.
– Integrated Channel Execution – As a holistic Ecommerce Agency for growth, we unified paid and organic strategies for consistent, compounding results.
Results:
In just 12 months, the transformation was undeniable:
- 9X ROI from paid campaigns – transforming ad spend into long-term revenue
- 4,583 new leads generated – filling the sales pipeline with qualified prospects
- 84% YoY increase in website traffic – unlocking new audiences through search
- 142 keywords ranked on Page #1 – dominating high-intent search terms across the housing market
Meridian Homes now stands tall in a competitive market — powered by a unified digital strategy from Whitehat Agency.
“Partnering with Whitehat Agency has been one of the best decisions we’ve made for our digital growth. Their team took the time to truly understand our business goals and delivered a strategy that exceeded every expectation. We’ve seen a huge increase in high-quality leads and overall online visibility. Their expertise in both SEO and Google Ads has been instrumental to our success. We couldn’t be happier with the partnership and look forward to continued growth with them.”
— Frank Bayssari, CFO | Sales & Marketing Manager
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