Work with an award-winning & growth-obsessed Sydney based Google Ads agency.

Imagine a world where traffic to your website surged. Where quality leads rolled in daily and sales went consistently through the roof.

With proper Google Ads management and a team of google ads experts, anything is possible.

But without the right strategy, the right team and the right high-impact PPC campaign, it can be easy to get lost.

Time and time again we see google ads management agencies getting it wrong. People approach us asking why they’re not seeing results or getting a healthy ROI.

Our secret? Focusing on relevant clicks, not just drive-by traffic. We dig deep and do the research, finding your ideal customer and then customising a Google Ads campaign that cuts through the competition and converts.

But an Google Ads campaign is only as strong as the team that executes it. You’ll need a team with expert knowledge and expertise that know the ins and outs of Google’s tools and analytics.


See how businesses are using Google Ads that produces results.

James Gosselin

53% increase in organic traffic

Whitney London - Eden Hair Extension

2x Monthly Revenue

Meridian Homes Logo

53% increase in organic traffic

“We’ve seen some terrific results in our website traffic alone in just six months we’ve seen a 53% increase in people coming to our site”

James Gosselin – Sales Manager

EDEN white logo

“My Favourite part of working with Whitehat is that they treat my business like it’s their own, that’s always something I struggled to find, a marketing team that really valued the values of our company”

Whitney London – Founder of Eden Hair Extensions


Whitehat Agency VS other Google Ads agencies.

Retun on Investment (ROI) icon

$250+ millionRevenue generated

On average, we generate a total revenue of $250+ million per year for our clients.

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26.2xAverage ROAS

On average, our clients see a Return on Ad Spent (ROAS) of 26.2x with Google Ads.

User Engagement Icon

380%Average revenue growth

On average, our clients see their revenue grow by 380% in 12 months after engaging with our Google Ads services.


Google Ads management services for businesses of all sizes.

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SEO Australia Zurich
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SEO company Australia Disney
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SEO company Warner Bros.


A Google Ads management agency that can take your business to new heights.

Google Ads is one of the fastest ways to generate leads and sales for your business.

The truth is, if you’re not investing in Google Ads, you’re missing out!

It’s no secret that Google Ads is one of the fastest ways to generate leads and sales for your business.

It allows you to target ready-to-buy customers just waiting to get their hands on your product or service.

With an expert team of Google Ads strategists and a high-converting campaign, you can effortlessly scale your business profitably and achieve industry dominance.

Worried about irrelevant clicks and wasted budget?

If you’ve experienced these in the past, chances are you’ve either been managing Google Ads yourself and burning a hole through your wallet (due to a lack of know-how) or had a poor experience with a digital agency focused on clicks, not conversions.

Our laser-focused digital strategies are carefully designed to bring in interested buyers and consistently produce warm leads and sales for your business.


The Whitehat Agency’s Google Ads Expert difference.

Smiling White People

Efficient results-focused Google Ads agency.

  • Sydney based dedicated Google Ads expert team
  • Worked with hundreds of local and global brands
  • Dedicated meetings
  • Dedicated Sydney based account manager


Google Ads management services.

Google Search Ads

Google Search ads are displayed on any google search site. These text ads are shown among or above search results on google search pages.

YouTube Ads

Google video ads are any video ads shown in the YouTube search results OR before/during/after videos on Youtube. These videos can be skippable or not skippable.

Google Display Network Ads

Google display ads are displayed on websites, in videos and articles across the google network of over 2 million websites.

Google Remarketing Ads

Remarketing ads are targeted at people who have interacted with your brand in any way, such as visiting your website. These ads are served on the google search network and also its partner websites.

Google Shopping Ads

Google shopping ads sit in a banner sitting on top of the search results. They showcase shopping listings, including a picture and price of products.


Whitehat Agency’s Google Ads management process for best results.

Our Google Ads Management Process

Phase 1
Phase 2
Phase 3
Phase 4

Phase 1

  • Business Analysis
  • Campaign Strategy
  • KPI and Goals setup
  • Keyword Research
  • Ad writing
  • Conversion Goals Audit & Tracking Code Setup
  • Account Build
  • Remarketing audience setup
  • Reporting dashboard
  • Meetings cadence setup

Phase 2

  • Display Acquisition Campaign Setup
  • Placement Selection
  • Build Banner Ads
  • Opportunity & Search Term Management
  • Google Feature Testing
  • Ad optimisation
  • ROI optimisation
  • Location and demographic optimisation

Phase 3

  • New Keyword Opportunity
  • Negative keywords
  • Opportunity & Search Term Management
  • Test Smart Shopping
  • Refresh creatives
  • Stabilise ROAS and scale ad spend
  • Keyword level budget optimisation to decrease cost per sale

Phase 4

  • Scale revenue
  • Ad variations
  • CPA optimisation
  • Bing Ads Expansion Research
  • Overall Account Audit & Recommendations for next year strategy
  • Competitor Landscape Analysis
  • Annual reporting
  • Review business growth, KPIs and insights



Get an edge on the competition with Google Ads.

Tired of ordinary results and finishing second best?

Level up your competition & become an industry heavyweight with the right Google Ads campaign.

With years of experience in the trenches creating high-impact strategies, our expert team of Google Ads know exactly how to convert browsers into buyers.

Narrowing in on relevant search terms is only half the job — creating killer Google Ads campaigns with enticing sales copy is what your business needs to achieve profitable greatness.

Google Ads is no set-and-forget strategy. It requires time, effort and a whole lot of love.

Just like a seed, we’ll water your PPC campaign until it grows. We’ll constantly monitor the metrics and fine-tune your campaign so that you get the groundbreaking results you’ve paid for.

Rocket Route In Sky


James Gosselin

218% increase in traffic

Nuts about life video thumbnail image

570% increase in revenue

Meridian Homes

218% increase in traffic

How Meridian Homes achieved a 218% increase in traffic.

As a home builder, it’s extremely difficult to stand out and be seen in such a competitive market. See […]

Nuts about life video thumbnail

570% increase in revenue

With Social Media Marketing Nuts About life achieved a massive 570% increase in revenue.

How do you make your presence felt in a saturated market dominated by a handful of […]


Talk to our Google Ads strategist.

We are happy to answer your questions & get you acquainted with how we can help your business.

  • 100% FREE strategy consultation, with no commitments.
  • Pricing & budget information.
  • How Google Ads will help your business.
  • Quick website review.

Contact Form


Digital Excellence. Redefined.

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Google Ads FAQs

How does Google Ads work?

How does Google Ads work?

Google Ads is a form of pay-per-click (PPC) advertising where advertisers pay money every time a user clicks on their ad. Google offers advertisements which appear in search engine results pages (SERPs) or on other websites through the Display Network and Google’s AdSense program.

The most popular method is through paid search ads which appear above and below organic search results on the first page of Google when a particular keyword is searched.

The position of the ads are determined by an auction system where advertisers bid on keywords (or search terms) depending on how much they are willing to pay for Google users to click on their ad. Google then uses this bid amount along with other factors including ad relevance to determine the position in which advertisements are displayed.

Why is Whitehat Agency the best Google Ads agency in Australia?

Why is Whitehat Agency the best Google Ads agency in Australia?

We’re a results-driven Google Ads management agency creating high-performance PPC campaigns for hundreds of clients. Tired of all the horror stories from businesses burnt by their previous PPC agencies, we set about doing things differently. We put the needs of our clients first, every single time. Google Ads is no set-and-forget strategy. Instead, it takes hard work and dedication to reap the results every business craves. Our experts consistently double or even triple our clients advertising spend generating millions of dollars in revenue every year!

What’s our secret?

Honesty and transparency. We don’t sugar coat our methods or results. Instead, we go about building real relationships with our clients. Your success is our success. We’ll give your account the time and commitment it deserves and won’t stop until you get the results you paid for! Just like a seed, we’ll water your campaign until it blossoms into one revenue-making machine! No lames excuses nor time and money down the drain. We’ll continuously monitor your account and fine-tune your campaign to bring you more leads and sales than you can handle!

As a certified Google Partner, we know exactly what it takes to create high-impact Google advertising campaigns that not only meet Google’s strict guidelines but turn browsers into paying customers.

Why should I use Google Ads?

Why should I use Google Ads?

In short, Google Ads is the single fastest way to grow your leads and sales!

Beneath the power of audience targeting lies the real gold. Adwords puts you in front of your ideal customer immediately, just when they’re looking to buy a product or service like yours! For example, if someone searches “mechanic Sydney”, chances are they are looking to get their car repaired or maintenanced in Sydney soon. By utilising Google’s targeting capabilities, you can ensure your ad is seen only by people in a specific location (in this case, Sydney). This is what makes Google Ads so powerful and why we encourage businesses of all sizes to invest a portion of their marketing budget into Adwords.

The beauty about Google Ads is that you only pay when someone clicks on your ad, PLUS it’s highly scalable! Simply increase the budget of a high-converting campaign and watch the floods of sales and warm leads flow in. This makes it a fantastic tool particularly for new businesses with smaller budgets who need results fast!

How can Google advertising help grow my business?

How can Google advertising help grow my business?

Google Ads is an incredibly powerful form of online advertising. Not only can it generate leads and sales for your business, it provides brilliant brand exposure and enables you to test different messages and ad copy which you can replicate in other avenues of your digital strategy.

Renowned for its impressive results in helping businesses grow and scale, its precise targeting capabilities lets you narrow in on your ideal customer and double-down on hungry buyers desperately searching for a product or service just like yours!

Are you a small business wanting to get in front of local customers? Geo-targeting can make it happen! Running a quick promo for Black Friday sales? Short-term paid ads can maximise your returns! With a carefully targeted campaign and strategy, sales soar and profits skyrocket. Picture waves of qualified traffic and wallet-in-hand customers landing on your website on the daily! That is the power of Google advertising for businesses.

What are the benefits of hiring a Google Ads management agency?

What are the benefits of hiring a Google Ads management agency?

There are so many benefits of hiring a Google Ads management agency.

Just imagine having access to an entire team of Google Ads experts. A team with years of experience in the trenches creating high-performance campaigns. A team with the knowledge and industry know-how to craft your Google Ads account into a powerful sales-generating magnet using killer ad copy and strategies that convert like crazy!

Hiring a Google Ads management agency can give you all this PLUS expert advice from industry professionals up-to-date with the latest trends, tools and technologies. It enables you to focus on running your business and takes the guesswork out of Adwords.

Learning how to run successful campaigns doesn’t happen overnight. It takes time, dedication and commitment. With a Google Ads management agency, you’ll have a team of PPC experts whose full-time job it is to grow your business. They’ll know exactly what it takes, executing multiple campaigns and tackling the lowest lying fruit to bring you leads and sales fast. No lame excuses. No time and money down the drain.

What does a Google Ads agency do?

What does a Google Ads agency do?

Let’s be honest.

Google Ads can be difficult to navigate, especially if it’s your first time. Cost-Per-Click (CPC), Conversion Rate, Cost-Per-Acquisition (CPA) — learning the language is just the first step in creating a high-performance campaign. But that’s not all. Competition is fierce and burning cash can be easier than counting to three.

A Google Ads agency has a team of Google Ads experts dedicated to growing your business through profitable, revenue-driving ad campaigns. These marketing gurus have the knowledge and skills to generate waves of qualified traffic. Tackling the lowest lying fruit and wallet-in-hand buyers, a trusted agency should squeeze every last drop of value from your campaign to ensure you’re earning more than you’re spending. Besides, Google Ads shouldn’t be a gamble. It should be highly profitable for your business when done the right way.

At Whitehat Agency, we start by doing our research and learning the ins and outs of your business. We’ll go above and beyond to understand your goals, research your competition and create a custom Google Ads campaign tailored to your needs and objectives. We understand that Adwords is no set-and-forget strategy. We’ll continue to optimise and tweak your campaign to ensure you get the results you paid for! We’ll provide you with results based on actual data and monitor your strategy to maximise your conversions, leads and sales.

Ready to grow your business through Google Ads? Talk to one of our digital experts today!

Is Google advertising worth the money?

Is Google advertising worth the money?


Google advertising and PPC is the single fastest way to generate waves of new leads and sales for your business. It allows you to narrow in on wallet-out, ready-to-buy customers searching the internet for a product or service similar to yours! To be brutally honest, if you’re not investing a percentage of your marketing budget on Google Ads, you’re losing out on sales and market share to your competitors!

Not only will Google Adwords take you to the top of rankings, they are excellent for brand exposure and generate clicks and traffic to your website. With the help of an experienced digital agency, you can convert a high proportion of these clicks into paying customers through killer ad copy and strategic targeting. The income generated from these sales should easily offset the cost of running Google advertising and propel your business to industry dominance.

How much should I spend on Google Ads?

How much should I spend on Google Ads?

There is no magic figure when it comes to Google advertising.

When deciding on how much to spend on Adwords, there are many things you need to consider. Your budget, the size of your company and your target market are just a few of the factors that will determine how much you should invest. Since Google Ads uses an auction system, finding a dollar figure will largely depend on the keywords you want to bid on. Depending on your industry, objectives and locations targeted, our Google Ads specialists recommend a minimum monthly budget of $1000AUD for best results.

For more information on how much you should be spending on Google Ads, get in touch with one of our digital growth experts! They’ll be able to give you a better indication of how much you should invest based on your needs and advertising goals.

How much does Google Ads management cost?

How much does Google Ads management cost?

The cost of Google Ads management really depends on your goals.

While we’d love to give you a simple dollar figure, that simply wouldn’t be accurate. As a rule of thumb, the more you spend on Google advertising, the more you’ll spend on management fees. If you’re spending $10,000 a month on Adwords, don’t expect to pay the same management fee as a client spending $1000. Higher ad spends typically require more time, effort and attention. People often underestimate how time-consuming implementing a revenue-generating Google Ads campaign can be. It takes tremendous skill, knowledge and experience to consistently double or even triple your investment.

It’s important to not get caught up in the dollar figure. Besides, Google advertising is an investment — an investment capable of generating explosive revenue growth. Instead, focus on your returns. For every dollar you invest, are you seeing a positive return on that investment? While you could find cheaper Google Ads management overseas, an experienced digital agency with Google Partner certification is worth every cent. Not only will they provide a higher quality service and experience, they know exactly what it takes to transform your Google advertising into a powerful revenue-generating machine.

How can I get started with Whitehat Agency as my Google Ads management company?

How can I get started with Whitehat Agency as my Google Ads management company?

Like what you hear?

Great! Why not take the leap and begin your journey to industry dominance by getting in touch with one of our digital growth experts for your FREE consultation! Whether you’re new to Google Ads or have been running them in the past, our strategists will analyse your Adwords presence and provide you with expert recommendations on where we can make improvements. They’ll provide a number of action points and a list of next steps to level up your Google advertising game and crush your competition!

Once you decide to let us manage your Google Ads account, our experts waste no time. We’ll get to know the ins and outs of your business and the industry you operate in. Once we have a thorough understanding of your advertising goals, we’ll propose a hyper-targeted strategy designed to convert, not just generate clicks. Once you’re completely satisfied, we’ll roll out the campaign, monitoring it closely and tweaking it when necessary to ensure you get the revenue-generating results you paid for!

Want to be our next success story? Get in touch with our team.

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