Google Ads Management

Google Ads is a form of pay-per-click (PPC) advertising where advertisers pay money every time a user clicks on their ad. Google offers advertisements which appear in search engine results pages (SERPs) or on other websites through the Display Network and Google's AdSense program. The most popular method is through paid search ads which appear above and below organic search results on the first page of Google when a particular keyword is searched. The position of the ads are determined by an auction system where advertisers bid on keywords (or search terms) depending on how much they are willing to pay for Google users to click on their ad. Google then uses this bid amount along with other factors including ad relevance to determine the position in which advertisements are displayed.

We’re a results-driven Google Ads management agency creating high-performance PPC campaigns for hundreds of clients. Tired of all the horror stories from businesses burnt by their previous PPC agencies, we set about doing things differently. We put the needs of our clients first, every single time. Google Ads is no set-and-forget strategy. Instead, it takes hard work and dedication to reap the results every business craves. Our experts consistently double or even triple our clients advertising spend generating millions of dollars in revenue every year!

What’s our secret?

Honesty and transparency. We don’t sugar coat our methods or results. Instead, we go about building real relationships with our clients. Your success is our success. We’ll give your account the time and commitment it deserves and won’t stop until you get the results you paid for! Just like a seed, we’ll water your campaign until it blossoms into one revenue-making machine! No lames excuses nor time and money down the drain. We’ll continuously monitor your account and fine-tune your campaign to bring you more leads and sales than you can handle!

As a certified Google Partner, we know exactly what it takes to create high-impact Google advertising campaigns that not only meet Google's strict guidelines but turn browsers into paying customers.

In short, Google Ads is the single fastest way to grow your leads and sales!

Beneath the power of audience targeting lies the real gold. Adwords puts you in front of your ideal customer immediately, just when they’re looking to buy a product or service like yours! For example, if someone searches “mechanic Sydney”, chances are they are looking to get their car repaired or maintenanced in Sydney soon. By utilising Google’s targeting capabilities, you can ensure your ad is seen only by people in a specific location (in this case, Sydney). This is what makes Google Ads so powerful and why we encourage businesses of all sizes to invest a portion of their marketing budget into Adwords.

The beauty about Google Ads is that you only pay when someone clicks on your ad, PLUS it’s highly scalable! Simply increase the budget of a high-converting campaign and watch the floods of sales and warm leads flow in. This makes it a fantastic tool particularly for new businesses with smaller budgets who need results fast!

Google Ads is an incredibly powerful form of online advertising. Not only can it generate leads and sales for your business, it provides brilliant brand exposure and enables you to test different messages and ad copy which you can replicate in other avenues of your digital strategy.

Renowned for its impressive results in helping businesses grow and scale, its precise targeting capabilities lets you narrow in on your ideal customer and double-down on hungry buyers desperately searching for a product or service just like yours!

Are you a small business wanting to get in front of local customers? Geo-targeting can make it happen! Running a quick promo for Black Friday sales? Short-term paid ads can maximise your returns! With a carefully targeted campaign and strategy, sales soar and profits skyrocket. Picture waves of qualified traffic and wallet-in-hand customers landing on your website on the daily! That is the power of Google advertising for businesses.

There are so many benefits of hiring a Google Ads management agency.

Just imagine having access to an entire team of Google Ads experts. A team with years of experience in the trenches creating high-performance campaigns. A team with the knowledge and industry know-how to craft your Google Ads account into a powerful sales-generating magnet using killer ad copy and strategies that convert like crazy!

Hiring a Google Ads management agency can give you all this PLUS expert advice from industry professionals up-to-date with the latest trends, tools and technologies. It enables you to focus on running your business and takes the guesswork out of Adwords.

Learning how to run successful campaigns doesn't happen overnight. It takes time, dedication and commitment. With a Google Ads management agency, you’ll have a team of PPC experts whose full-time job it is to grow your business. They’ll know exactly what it takes, executing multiple campaigns and tackling the lowest lying fruit to bring you leads and sales fast. No lame excuses. No time and money down the drain.

Let’s be honest.

Google Ads can be difficult to navigate, especially if it’s your first time. Cost-Per-Click (CPC), Conversion Rate, Cost-Per-Acquisition (CPA) — learning the language is just the first step in creating a high-performance campaign. But that’s not all. Competition is fierce and burning cash can be easier than counting to three.

A Google Ads agency has a team of Google Ads experts dedicated to growing your business through profitable, revenue-driving ad campaigns. These marketing gurus have the knowledge and skills to generate waves of qualified traffic. Tackling the lowest lying fruit and wallet-in-hand buyers, a trusted agency should squeeze every last drop of value from your campaign to ensure you’re earning more than you’re spending. Besides, Google Ads shouldn’t be a gamble. It should be highly profitable for your business when done the right way.

At Whitehat Agency, we start by doing our research and learning the ins and outs of your business. We’ll go above and beyond to understand your goals, research your competition and create a custom Google Ads campaign tailored to your needs and objectives. We understand that Adwords is no set-and-forget strategy. We’ll continue to optimise and tweak your campaign to ensure you get the results you paid for! We’ll provide you with results based on actual data and monitor your strategy to maximise your conversions, leads and sales.

Ready to grow your business through Google Ads? Talk to one of our digital experts today!

Absolutely!

Google advertising and PPC is the single fastest way to generate waves of new leads and sales for your business. It allows you to narrow in on wallet-out, ready-to-buy customers searching the internet for a product or service similar to yours! To be brutally honest, if you’re not investing a percentage of your marketing budget on Google Ads, you’re losing out on sales and market share to your competitors!

Not only will Google Adwords take you to the top of rankings, they are excellent for brand exposure and generate clicks and traffic to your website. With the help of an experienced digital agency, you can convert a high proportion of these clicks into paying customers through killer ad copy and strategic targeting. The income generated from these sales should easily offset the cost of running Google advertising and propel your business to industry dominance.

There is no magic figure when it comes to Google advertising.

When deciding on how much to spend on Adwords, there are many things you need to consider. Your budget, the size of your company and your target market are just a few of the factors that will determine how much you should invest. Since Google Ads uses an auction system, finding a dollar figure will largely depend on the keywords you want to bid on. Depending on your industry, objectives and locations targeted, our Google Ads specialists recommend a minimum monthly budget of $1000AUD for best results.

For more information on how much you should be spending on Google Ads, get in touch with one of our digital growth experts! They’ll be able to give you a better indication of how much you should invest based on your needs and advertising goals.

The cost of Google Ads management really depends on your goals.

While we’d love to give you a simple dollar figure, that simply wouldn't be accurate. As a rule of thumb, the more you spend on Google advertising, the more you’ll spend on management fees. If you’re spending $10,000 a month on Adwords, don’t expect to pay the same management fee as a client spending $1000. Higher ad spends typically require more time, effort and attention. People often underestimate how time-consuming implementing a revenue-generating Google Ads campaign can be. It takes tremendous skill, knowledge and experience to consistently double or even triple your investment.

It’s important to not get caught up in the dollar figure. Besides, Google advertising is an investment — an investment capable of generating explosive revenue growth. Instead, focus on your returns. For every dollar you invest, are you seeing a positive return on that investment? While you could find cheaper Google Ads management overseas, an experienced digital agency with Google Partner certification is worth every cent. Not only will they provide a higher quality service and experience, they know exactly what it takes to transform your Google advertising into a powerful revenue-generating machine.

Like what you hear?

Great! Why not take the leap and begin your journey to industry dominance by getting in touch with one of our digital growth experts for your FREE consultation! Whether you’re new to Google Ads or have been running them in the past, our strategists will analyse your Adwords presence and provide you with expert recommendations on where we can make improvements. They’ll provide a number of action points and a list of next steps to level up your Google advertising game and crush your competition!

Once you decide to let us manage your Google Ads account, our experts waste no time. We’ll get to know the ins and outs of your business and the industry you operate in. Once we have a thorough understanding of your advertising goals, we’ll propose a hyper-targeted strategy designed to convert, not just generate clicks. Once you’re completely satisfied, we’ll roll out the campaign, monitoring it closely and tweaking it when necessary to ensure you get the revenue-generating results you paid for!

Want to be our next success story? Get in touch with our team.