Showcase your brand with content that represents who you are.

When it comes to succeeding online, content is king! That’s why expert SEO copywriting, and content writing is so important. Good SEO content is more than just words on a page. It engages your audience and paints a picture of who you are and what you offer.

Ok, so it’s essential, but what does it actually do? SEO copywriting helps businesses achieve higher rankings in search engine results by targeting keywords correlated to their services or products. This is important because the higher a business ranks, the more people will see it.

Copywriters help businesses engage with their audience and keep them coming back for more. Good content writing makes reading enjoyable, which means that people are more likely to stick around and read what you have to say, and ultimately they’re more likely to convert or purchase.

So why does your business need someone to craft its content carefully? Because without it, it is unlikely potential customers will see it. And without potential customers, you’re unlikely to make any sales or conversions.

At Whitehat Agency, our expert copywriters have years of experience under their belts. They know precisely how to get your business ranking higher in search engine results, get more page visits, stand out amongst competitors and turn visitors into paying customers.


Content Writing Services that make you shine

Blog Writing
Website Copywriting
Keyword Research

In a world where we are bombarded with overwhelming amounts of information, people are increasingly looking for quality over quantity. Our blog writing services provide a unique and appealing way to share your thoughts, ideas, and expertise with a wide audience. By harnessing the power of SEO, our services can help you reach new heights and attract more readers than ever before.


You may have a great website, but if your web copy isn’t engaging, you’re not going to keep visitors on your site. Our content writers are well versed in helping create content that is both informative and interesting, keeping visitors engaged and helping to convert them into customers. In addition, our website copywriting services can also help you to fine-tune your message and ensure that your content is search engine optimised.


We all know that appearing in search engines results pages matters for a business, but did you realise how important it is to find the right keywords? We carry out extensive research to find unique keywords and phrases related specifically your products to gain an edge over your competition. We will then place these relevant terms throughout your content making sure there are no missed opportunities when potential customers are searching.

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E-commerce SEO that pushes revenue sky high

Managing Director of C3 Education

91% Increase in organic traffic

James Gosselin

53% increase in organic traffic

C3 Education Life Logo

91% Increase in organic traffic

“We’ve increased our organic traffic by 91% The Fact is we’re getting more sign on’s, converting more leads into clients”

Christine Lam – Managing Director of C3 Education

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53% increase in organic traffic

“We’ve seen some terrific results in our website traffic alone in just six months we’ve seen a 53% increase in people coming to our site”

James Gosselin – Sales Manager


Alongside SEO Copywriting, we offer

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Enterprise SEO

Enterprise SEO is intended to cater to the unique needs of large-sized websites with many pages. Larger organisations generally have a larger budget to work with, which can be advantageous for those looking to use SEO to grow a business exponentially, helping drive significant traffic to your website.

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Small business SEO

Small Business SEO

SEO should be a the forefront of any marketing plan for small businesses. SEO efforts are crucial to gaining traffic without having to spend a lot of money on sponsored advertising for these firms. In fact, it’s one of the most reliable methods to ensure that an online business can succeed in Australia’s increasingly competitive market.

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Local SEO

Almost all companies require some form of SEO services to compete in today’s digital economy. Local SEO is a specialised SEO service that focuses on optimising a business’s website to attract local consumers. When people in the local area are looking for products or services, it aids businesses to appear in the search results.

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eCommerce SEO

eCommerce SEO is the practice of improving an online store’s visibility. By optimising your store for relevant keywords and pivoting toward target audiences, the aim is to increase visits and, ultimately, sales. The expert team at Whitehat Agency are heavily experienced in eCommerce SEO and has a deep understanding of what it takes to achieve results.

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Link Building

It’s an absolute must for your website to have links from other sites pointing at yours if you want to rank higher in search engine results. The more reputable the referring domains are, the more value they’ll provide and the quicker your rankings will rise. At Whitehat Agency, we’ve spent years nurturing relationships with such domains to provide our clients with the highest quality links. We make a point of avoiding any spammy or irrelevant content.

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Providing expert SEO Copywriting for all kinds of businesses.

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SEO company Salesforce Logo
SEO company Aldi Logo
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SEO company KPMG Logo
SEO company NRL Logo
SEO Australia Zurich
SEO company Commonwealth Bank
SEO Australia Club Med logo
SEO Australia Raine and Horne logo
SEO Australia Sydney Kings Logo
SEO Australia H2 Coco Logo
SEO Australia Diabetes NSW
SEO Australia Zambrero
SEO Australia Johnny Bigg
SEO company Australia Disney
Seo company Marvel
Seo Australia Hasbro
Seo Australia DC
SEO company Warner Bros.


Copywriting FAQs

What is SEO copywriting?

What is SEO copywriting?

SEO copywriting is a type of writing that is specifically designed to help improve a website’s search engine rankings. It involves using targeted keywords and phrases throughout the website’s content in order to make the site more visible to search engines. SEO copywriting can be used on both the website’s main pages and throughout blog posts. When done correctly, it can help to attract more visitors to the site and improve its overall ranking in the search results. However, SEO copywriting is not always easy, and it can be challenging to strike the right balance between using keywords too much and not using them enough. As such, it is often best to hire a professional SEO copywriter to ensure that your website’s content is keyword-rich and readable.

Does my business need its website copywriting SEO optimised?

Does my business need its website copywriting SEO optimised?

You may be wondering whether your business needs website copywriting that is SEO optimised. The answer is that it depends on your goals for your website. If you want your website to rank highly in search engines, then SEO optimised copy can be helpful.

While there are a number of different things you can do to optimise your website for search engine visibility, one of the most important is to ensure that your website copy is SEO optimised. Website copywriting refers to the process of creating content for your website. In order to SEO optimise your website copy, you will need to choose your keywords carefully and use them throughout your content in a natural and readable way. You should also avoid practices such as keyword stuffing, which can actually hurt your visibility in search engine results pages. By taking the time to SEO optimise your website copy, you can ensure that your business gets the online exposure it deserves.

What is content writing?

What is content writing?

At its most basic level, content writing is any written piece of work that is created with the purpose of delivering information. This could be anything from a blog post to a Facebook ad, and everything in between. Content writing is all about creating informative, engaging, and interesting content for a specific audience. It can be used to promote products or services, build brand awareness, or simply provide information. Content writers must understand their target audience and what type of content will appeal to them. They also need to be able to write in a clear and concise style that is easy to read and understand. Content writing is an important skill for anyone who wants to succeed in the online world. With so much competition, it is essential to be able to create content that stands out from the rest. Businesses that harness the power of good content writing will always be one step ahead and well on their way to success.

What is the difference between content writing and SEO copywriting?

What is the difference between content writing and SEO copywriting?

Content writing and SEO copywriting are two terms that are often used interchangeably, but there is actually a difference between the two. Content writing simply refers to the creation of any kind of content, whether for a blog, website, or even a product description. The main goal of content writing is to inform and engage the reader. On the other hand, SEO copywriting is a type of content writing that is specifically geared toward search engine optimisation. This means that in addition to being informative and engaging, SEO copywriting must also be strategic in its use of keywords and phrases. By optimising their content for search engines, businesses can ensure that their target audience will be able to find them more easily online.

So, while content writing and SEO copywriting share some similarities, they are actually quite different. Content writing is all about creating engaging and informative content, while SEO copywriting focuses on ensuring that content is optimised for search engines. If you’re looking to improve your business’s online visibility, then investing in SEO copywriting is a great way to do so.

If I’m starting a new website, do I need content writing services?

If I’m starting a new website, do I need content writing services?

Before you launch a new website, it’s important to have a plan for your content. Otherwise, your site will quickly become stale and out-of-date. A content writing service can help you create fresh, engaging content on a regular basis. They can also help you with SEO, making sure that your content is optimised for search engines. In addition, a good content writing service will be able to work with you to create a unique voice for your site. This will ensure that your website stands out from the crowd and attracts the attention of your target audience. So if you’re thinking about starting a new website, make sure to invest in a content writing service. It will be one of the best decisions you ever make.

Does SEO copywriting matter to rank?

Does SEO copywriting matter to rank?

If you’re a business owner with an online presence, chances are you’ve heard of SEO copywriting. But what is it? And does it really matter when it comes to ranking on search engines like Google? Simply put, SEO copywriting is the art of writing web copy that is optimised for search engines. This means including relevant keywords and phrases in your content so that your site appears higher up in search results. But does it actually work? The short answer is yes! Including relevant keywords and phrases can help your site rank higher in search results. However, it’s important to remember that there is no guarantee that your site will achieve a top spot. Many factors contribute to search engine rankings, and SEO copywriting is just one piece of the puzzle. So while it’s definitely worth including relevant keywords and phrases in your content, don’t forget about the other important aspects of SEO, such as link building and creating informative, well-written content.


Talk to our SEO Service Experts.

We are happy to answer your questions & get you acquainted with how we can help your business.

  • 100% FREE SEO strategy consultation, with no commitments.
  • Pricing & budget information.
  • How SEO will help your business.
  • Quick website review.

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