WHAT LOCAL SEO CAN DO FOR YOU
Sit proudly at the top of the local listings
In today’s digital age, businesses are fighting for online attention, and Local SEO is becoming a top-of-the-list activity. It’s time for companies to take note, as it’s one of the most effective ways to reach new customers and grow your business.
Four out of five people use Google Search & Maps to search within their area, generally on the hunt for a specific product or service. With such high intent, this means that they are more likely to decide to purchase sooner.
So how then, as a business, do you capitalise on the power of local search? You harness the power of a dedicated SEO team with the knowledge and experience to optimise your local listings and shoot you to the top of the search engine pages. It’s all about optimisation- ensuring your website and online listings are accurate and up-to-date, using keywords that potential customers are searching for and that aptly describe your business.
With a savvy Local strategy from our team, you’ll be able to rank higher on Google for key phrases explicitly related to your business. We use the latest tools and techniques to reach those hard-to-find prospects looking up information regarding products or services they need now!
Our accomplished SEO strategists are well versed in Local SEO and know exactly how to optimise your Google My Business profile and directory listings to ensure everything looks and works the way it should.
LOCAL SEO ACTIVITES
Activities that lead to local success
OUR LOCAL SEO PROCESS
Local SEO is all about optimising your online presence to make it easier for local customers to find you. And one of the best ways to do this is by optimising your Google My Business listing. Google My Business is a free listing that allows you to manage your online information, including your address, phone number, business hours, and more. We ensure that your listing is up-to-date and accurate to make it easier for your customers to find you when searching for keywords related to your business. In addition, optimising your listing also helps to improve your ranking in Local SEO results.
In a market full of businesses trying to break into their respective markets, knowing how to use keywords properly can make all the difference between being found in search engines or slipping through the cracks. When it comes to local rankings, we find the most appropriate location or ‘near me’ based keywords to your products or services and then help add those important words throughout your content.
Customer reviews act as social proof that your business is trustworthy and provide valuable feedback that you can use to improve your products or services. Reviews will also help to boost leads and conversions; for these two reasons alone, they are an essential part of Local SEO.
Our team will suggest ways you can encourage good reviews and walk you through responding to both positive and negative reviews. We will also ensure it’s easy for your customers to leave reviews by directing them to your Google My Business listing.
Citations reference your business name, address and phone number on other websites and are a vital activity in Local SEO. The more consistent your citation information is across the web, the more trustworthy you appear to Google. As a result, you’ll rank higher in Local search results and ultimately attract more customers to your business. Of course, optimising citations can be a time-consuming process, but we love it, and the payoff is worth it!
There are two types of local search citations, Structured Local Search Citations and Unstructured Local Search Citations. Structured citations carry a significant impact and are found on well-known directories like Yelp and Yellow Pages. Unstructured citations are found in lesser-known or niche directories. Both are equally important.
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CLIENT SUCCESS STORIES
Local SEO that provides impressive results
91% Increase in organic traffic
53% increase in organic traffic
91% Increase in organic traffic
“We’ve increased our organic traffic by 91% The Fact is we’re getting more sign on’s, converting more leads into clients”
Christine Lam – Managing Director of C3 Education
53% increase in organic traffic
“We’ve seen some terrific results in our website traffic alone in just six months we’ve seen a 53% increase in people coming to our site”
James Gosselin – Sales Manager
THE SEO ALL ROUNDERS
Alongside Local SEO we offer
E-commerce SEO is a practice used to optimise online stores so that they rank higher on the search engine results pages. By optimising your store for relevant keywords and target audience, your e-commerce business can see more visitors to its website and increase sales.
Enterprise SEO is tailored to the specific needs of large enterprises sized websites with many pages. With a bigger budget in play, It can be a very powerful way to drive considerable amounts of traffic to your website.
Small Business SEO
If you are a small business, SEO needs to be an integral part of your marketing strategy. For small businesses, SEO activities are essential. Why? Because they help generate traffic without spending money on paid advertising. Without them, running a successful online business is almost impossible, especially in the demanding Australian market.
Every word on your website needs to work hard for you, and that starts with content writing. In fact, SEO considered content writing is a key part to any well-oiled SEO strategy.
Good content ensures your website ranks higher in search engine results pages (SERPs), engages readers, motivates click-throughs and drives conversions. In other words, great copywriting is essential for both visibility and success.
In order to rank higher in search engine results pages, it is imperative for your website to have many links from other websites pointing toward you. However, the more relevant and high-quality those linking sites are, the better! Irrelevant or spammy links can harm your SEO rankings, so ensuring everything follows SEO standards will ensure you receive the maximum benefit from your backlinks. This is where we come in. With healthy, established relationships built across the web, we can source the highest quality links for your business.
SOME OF THE BUSINESSES WE HAVE WORKED WITH
Providing Local SEO solutions for every business.
ALL YOUR QUESTIONS ANSWERED
LOCAL SEO FAQs
What is Local SEO, and How Does It Work?
Local SEO is a process by which businesses can improve their search engine rankings for local searches. It combines traditional SEO techniques with local business data to produce more relevant results for searchers in a specific geographic area.
This means that if you’re a local business, you can use this method to improve your chances of being found by potential customers who are searching for businesses like yours in their local area. And since it is a more targeted form, it can be more effective than traditional SEO at driving leads and sales for local businesses.
If you’re interested in using SEO to grow your business locally, there are a few things you need to do. First, you must ensure your website is optimised for local searches. This can mean including your city and state in your titles and tags and optimising your website for local keywords.
You must also create local business listings on directories and review sites like Yelp, Google My Business, and Bing Places for Business. These listings help your business show up in local search results and provide valuable information about your business to potential customers.
Finally, you need to build citations for your business. Citations mention your business name, address, and phone number on other websites and directories. The more citations you have, the higher your chances of ranking in local search results.
What is Local SEO vs SEO?
Local SEO is the process of optimising a website for local search results. Unlike traditional SEO, which focuses on optimising a website for general search results, local takes into account a few unique factors that affect local search results.
This includes things like the location of the searcher, the language they are searching in, and the device they are using. This type of SEO is essential for businesses that want to be found by local customers.
For example, a restaurant that only serves customers in a specific city would want to optimise its website for local search results in that city. A business that has multiple locations would want to optimise its website for each individual location.
This type of SEO is can seem complex and ever-changing, but there are some basic things businesses can do to improve their local presence.
- Make sure your website is optimised for local search. This means including your location in your page titles, header tags, and meta descriptions. It also means making sure your website is mobile-friendly and fast-loading.
- Claim your Google My Business listing. This free listing allows you to control how your business appears in local search results.
- Make sure your NAP (name, address, and phone number) is consistent across all your online listings. This includes your website, social media profiles, and directory listings.
- Get listed in relevant online directories. This helps improve your visibility in local search results.
- Encourage customers to leave reviews. Online reviews are an important factor in ranking locally. Positive reviews can help improve your ranking in search results, while negative reviews can hurt it.
SEO is an important part of any business’s online marketing strategy. If you want to be found by local customers, you need to make sure your website is optimised for local search. By following the tips above, you can improve your local rankings and get closer to the top of the search results.
Is local SEO paid?
Yes, local SEO is a paid service and it can range anywhere from $300 – $2,000 per month. The price will depend on the size of your business and how competitive your local market is.
For a small business, SEO can be a very effective way to improve your visibility and draw more customers to your business. If you have a limited budget, you may want to consider hiring a specialised SEO firm to help you get started.
This type of SEO can tend to be a bit more complex and time-consuming than other types, but it can be well worth the investment if you’re looking to attract local customers.
Also, be aware that it can be included as part of an overall SEO strategy or package. Make sure you talk your SEO Agency
Does blogging help with local SEO?
Yes, blogging can help with SEO locally. By creating content that is relevant to your local audience, you can attract more visitors from your area. In addition, by including local keywords in your blog posts, you can improve your site’s visibility in local search results.
Blogging can help your local presence in the following ways:
Increase search traffic
By creating local content, you can attract more visitors from your area who are interested in what you have to say. Google and other search engines love when you provide updated and relevant content to your visitors.
Establish credibility and domain authority
When you consistently produce quality content, you build trust with your audience. This can lead to more website visitors and potential customers. In addition, by publishing blog posts on a regular basis, you can improve your site’s domain authority, which is a key factor in ranking your website for local SEO.
Generate leads and customers
If you include a call-to-action in your blog posts, you can generate leads and customers from your local audience. For example, if you’re a plumber in Sydney, you could include a call-to-action at the end of your blog post about how to fix a leaky faucet. This would give local residents an easy way to contact you for plumbing services.
You can improve your website’s conversion rate by providing relevant and helpful information in your blog posts. For example, if you have a blog post about the benefits of using your product or service, you could include a call-to-action to purchase your product or sign up for your service. This would help increase conversions from your local audience.
Blogging is an essential part of any SEO strategy, including a local one. By creating quality content that is relevant to your audience, you can improve your site’s visibility in local search results and attract more visitors from your area. In addition, by including local keywords in your blog posts, you can further improve your site’s ranking in local search results.
What are the benefits of local SEO?
There are many benefits to local targeting in SEO, in both the short and long run. Besides the obvious of ranking for certain keywords, here are some other ways that local SEO will be beneficial for your business:
Increased visibility in SERPs
It can help you to rank higher in SERPs for searches related to your business, products, or services. This increased visibility can lead to more website visitors and potential customers.
-Improved CTRs and organic traffic: Optimising for local search can improve your click-through rates (CTRs) and organic traffic, generating leads and sales for your business.
Brand awareness & credibility
-Builds brand awareness and credibility: It can help to build brand awareness and credibility, establishing your business as a leading authority in your industry or niche.
There are many benefits to local SEO, but these are just a few of the most impactful. If you’re not already incorporating local elements into your marketing strategy, now is the time to start. Doing so can help you to reach your target audience, improve your organic traffic, and boost your bottom line.
Why Do Small Businesses Need Local SEO?
Optimising for Local search is crucial for small businesses. By doing so, small business owners can increase their visibility on search engine results pages and attract more local customers. There are a number of benefits that local SEO can offer small businesses, including:
Customers who search locally are more likely to buy
In a study conducted by local search engine Localeze, it was found that 78% of local searchers buy from brick-and-mortar stores within five miles of their location.
More traffic from mobile devices
With the increasing use of mobile devices for local searches, it’s important for small businesses to optimise their website for these users. By doing so, businesses can capture more mobile visitors.
A boost in overall organic traffic
It can help small businesses to increase their organic traffic from all search engines, not just local ones. This is because this type of SEO helps you to improve your ranking in general search results, as well as for local searches.
Improved click-through rates
Local SEO can also help to improve your click-through rates, as your listing will appear more prominently in search results. This is because local SEO makes your listing more relevant to searchers, which increases the likelihood that they will click on it.
These are just a few reasons why small businesses need local SEO. If you are a small business owner and you want to increase your visibility online, then local SEO is the way to go.
How do you know if you need local SEO?
You need Local SEO if you are running a local business, and the reason is simply so customers can find you online. By targetting local customers searching the web for products or services that offered in your area, you can ensure that your product or service is on display for qualified visitors who come with higher intent.
Additionally, if you have a brick-and-mortar store, local SEO can help increase your foot traffic. This is because potential customers who search for businesses like yours online will be more likely to visit your store if they can find it easily in local search results.
There are other benefits to locally targetted SEO beyond just increasing foot traffic to your business. In summary, you need this type of SEO if you’re running a business where you want to target local customers to find your product or service through search.
How do I check my local SEO rankings?
If you want to check your SEO rankingslocally , you need to go onto a search engine like Google and type in your business name and/or location. If your business listing appears on the first page of results, congratulations, you have good local SEO! However, if you don’t see your listing or if it appears on a lower page, then there is work to be done.
You can also try searching for keywords that relate to your business and see if your listing appears in the local pack results. The local pack is the map that appears on the first page of Google with three local businesses listed. If you appear here, then again, you have good local presence.
Lastly, you can also use third-party software like Moz Local to track your local SEO ranking. This will give you a more detailed report of where your business is appearing in local search results.
Why does Google My Business matter?
Google My Business is important for local SEO. It helps businesses to show up in local search results, which can be critical for driving foot traffic and customers.
GMB also allows businesses to manage their online presence and control how they appear in Google Maps and other Google properties. This can be extremely valuable for small businesses that want to make sure they are putting their best foot forward online.
Overall, GMB is a powerful tool that can help businesses to reach new customers and grow their business. SEO is an important part of any business’s marketing strategy, and GMB helps to improve your local presence and shows credibility to users.
In a nutshell, GMB is crucial for brands to control their online presence and to understand how they are appearing on search engines.
What kinds of businesses should use local SEO?
There’s no denying that SEO is important for businesses of all sizes. But if you’re a local business or a local small business, then locally focused SEO should be a priority.
Local SEO is a process and technique that helps local businesses show up in search results when people nearby are searching for the products or services they offer.
There are a number of benefits of this for businesses, including:
- Increased visibility in search results
- More traffic to your website
- Greater engagement with your local community
- Improved local search ranking
- More leads and customers
To summarise, local or small businesses are the ones who should be investing in locally foccusedl SEO. If your business meets that criteria, then start today to start reaping the benefits!
What Impact Does Local SEO Have On My Business?
Local SEO can have a big impact on your business. It can help you to rank higher in local search results, which can lead to more customers finding and using your business. It can also help you to stand out from the competition and make your business more visible online.
Investing inl SEO for your business is crucial if you want your customers to find your business organically through search engines. Your business also needs to be on page one of Google or any other search engine you use because most users won’t go past the first page to find what they’re looking for. If your customers can find you easily, this can result in more people coming to your website and more sales.
There are many factors that contribute to ranking in local SEO, such as NAP (Name, Address, Phone Number) consistency, On-Page SEO (optimising your website for relevant keywords), Reviews and Citations (listings on directories), and Link Building (getting other websites to link back to yours). Working on all of these aspects can be time-consuming and difficult, but it can be a worthwhile investment, to help grow your business or simply hit the ground running, If you’re not sure where to start, we can help you to get started and improve your ranking in no time. Give us a call today to learn more about how we can help you grow your business.
Is there a Definite Way to Measure My Local SEO Performance?
There’s not a definitive way to measure local SEO performance. However, there are a number of different tools that can be used to track progress and gauge success.
Some common metrics that are often used include website traffic, online reviews, and business listings. Additionally, many local SEO experts also recommend tracking key phrases and keywords that are relevant to your business.
Ultimately, the best way to measure performance will vary depending on your specific goals and objectives. However, by using a combination of different tools and metrics, you should be able to get a pretty good idea of how well your local SEO efforts are paying off.
Some tools that we recommend to measure performance are:
– Google Analytics: GA is a free tool offered by Google that can track website traffic. This is a useful metric to track as it can give you an idea of how many people are finding your website through local efforts.
– Online Reviews: Another important metric to track is online reviews. This can be done through a number of different platforms, such as Google My Business, Yelp, and Facebook.
– Business Listings: Keeping your business information up-to-date and accurate across the web is crucial for local success. You can track your business listings through a number of different platforms, such as Moz Local and Whitespark.
To wrap up, measuring local performance can be a bit tricky. However, by using a combination of different tools and metrics, you should be able to get a pretty good idea of how well your efforts are paying off and where you can make improvements.
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