Strategies that will work today, tomorrow and next year.

More than ever,
ecommerce businesses need to focus on SEO to succeed. But does your ecomm site need specialised SEO to do so, or will regular cookie-cutter SEO do the trick?

The answer is a resounding yes; specialised SEO is the way to success. If no one sees your business, how can you stand to be profitable and say you are getting traffic? What use is traffic if it’s not converting traffic? You must ensure that the content and structure of the site are designed with the user journey in mind. This is where specialised ecommerce SEO comes in.

With a staggering 22% of all retail purchases happening online, not only are you missing out on customers if you aren’t appearing on page 1 of search results, but you also have an extreme amount of other businesses fighting to dominate your space.

With the help of Whitehat Agency and ecommerce SEO, your business can rank higher in search engine results, get more website visitors, stand out amongst competitors and turn visitors into paying customers. Our experienced team of highly trained SEO specialists know how to get you there.


Activities that lead to revenue growth


Website Audit
Keyword Research
SEO Copywriting
Technical SEO
Link Building

Upon completing a deep dive into your website, we will better understand what needs to be improved and how best to do so. With this knowledge in hand, combined with other valuable insights like market trends or competitor analysis, we can achieve not only quick wins but also find long-term growth opportunities. In this regard, a complete e-commerce SEO audit is a must to ensure success!


Most people don’t realise how important keywords are to their business. We’ll help you find relevant keywords for your products so that they can gain a competitive edge in the market. We will map those important words throughout all of your content and even add them to specific places where they’ll be most effective. If you run an e-commerce store, not having relevant keywords working for you can mean the difference between making a sale and losing one.


When you need an edge in the competitive world of e-commerce, it is important to have a team on your side that knows how to get results; we take a data-driven approach to marketing that is designed to help our clients outperform their competitors. Whitehat Agency’s expert content creators are well versed in crafting compelling and effective e-commerce SEO copywriting for businesses like yours to push both rankings and conversions. Each of our qualified team members is equipped with writing skills tailored especially for online shopping platforms.


Technical SEO is a tried-and-true way to improve how well both Google and your users view your website. With so many pages on an e-commerce site, there’s always room for things not to work as they should – but our team won’t let that happen! We monitor each business as if it were our own, working tirelessly to guarantee any technical issues are resolved quickly. By doing this we can also ensure potential customers have no problem visiting and making their next purchase from your store!


Building a strong presence online with e-commerce SEO starts with implementing the right link-building strategy. Domains with high domain authority and many quality backlinks are vital for e-commerce success. At Whitehat Agency, we have built a trusted and extensive network of domains over the years. This network works together to help increase domain authority and search engine rankings for any given client project, ensuring you’re always visible in online searches and on your way to the top of rankings – a very important place to be as an e-commerce store.

Looking For A SEO Agency?


Ecommerce SEO that pushes revenue sky high

Managing Director of C3 Education

91% Increase in organic traffic

James Gosselin

53% increase in organic traffic

C3 Education Life Logo

91% Increase in organic traffic

“We’ve increased our organic traffic by 91% The Fact is we’re getting more sign on’s, converting more leads into clients”

Christine Lam – Managing Director of C3 Education

Meridian Homes Logo

53% increase in organic traffic

“We’ve seen some terrific results in our website traffic alone in just six months we’ve seen a 53% increase in people coming to our site”

James Gosselin – Sales Manager


Alongside ecommerce SEO, we offer

enterprise SEO Icon

Enterprise SEO

Enterprise SEO is designed to meet the specific needs of larger-sized websites that feature many pages. More prominent companies usually have a bigger budget to work with, which can be very beneficial for SEO, helping drive considerable traffic to your website.

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Small Business SEO

SEO is a vital component of any marketing strategy for small businesses. SEO activities are the key to generating traffic without spending big money on paid advertising for these companies. In fact, it’s one of the only sure-fire ways to ensure an online business can grow, especially in Australia’s competitive market.

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Content Writing Icon

Content Writing

Good copywriting is more than just character on your pages. It works hard for you, ensuring that both customers and search engines know exactly what your site offers. It can help your business rank higher in search engine results pages (SERPs), engage readers, motivate click-throughs and drive conversions.

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Link Building

To rank higher on search engine results pages, your website must have links from other sites pointing toward you. The more trusted these links are, the more value they’ll add, and the more chance your rankings will improve. At Whitehat Agency, we have spent years building healthy relationships to ensure all links we source for our clients are of the finest quality. We strictly avoid any spammy or irrelevant content that can negatively impact your online performance.

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Providing ecommerce SEO services for big business.

SEO company Microsoft Logo
SEO company Salesforce Logo
SEO company Aldi Logo
velocity frequent logo
SEO company KPMG Logo
SEO company NRL Logo
SEO Australia Zurich
SEO company Commonwealth Bank
SEO Australia Club Med logo
SEO Australia Raine and Horne logo
SEO Australia Sydney Kings Logo
SEO Australia H2 Coco Logo
SEO Australia Diabetes NSW
SEO Australia Zambrero
SEO Australia Johnny Bigg
SEO company Australia Disney
Seo company Marvel
Seo Australia Hasbro
Seo Australia DC
SEO company Warner Bros.


E-commerce SEO FAQs

How Do I Increase Sales On My eCommerce Website?

How Do I Increase Sales On My eCommerce Website?

If you want to increase sales on your eCommerce website, eCommerce SEO is a great place to start. Optimising your site for search engines can attract more qualified traffic that is more likely to convert into customers.

There are a few key things to keep in mind when implementing your eCommerce SEO strategy to increase sales:

– Make sure your site is crawlable and indexable by search engines. This means ensuring that your site is built using clean, valid code and that all your pages are accessible to bots.

– Use keyword-rich titles and descriptions for your products and category pages. This will help your pages rank higher in search results for those keywords, making them more visible to potential customers.

– Use Alt tags for your product images. This will help those images appear in image search results, which can drive traffic to your site.

– Implement an eCommerce blog and use keyword-rich content to attract visitors from organic search. This is a great way to drive traffic to your site and increase sales.

– Getting backlinks from high-quality websites should be a significant part of your eCommerce SEO strategy. This will help your site rank higher in search results, attract more traffic, and do a lot of the heavy lifting for you.

What is eCommerce SEO?

What is eCommerce SEO?

To improve your website’s rankings, eCommerce SEO takes Google’s top ranking factors and best-practice guidelines and follows them as closely as possible. With careful optimisation, your online store can reach new heights in search results and be seen by a wider audience.

eCommerce SEO strategies, such as keyword research, backlink building and content creation, are known to increase a business’ online revenue by up to 64%. By honing in on off and on-page SEO techniques, you can steadily drive your online authority while also boosting customer satisfaction.

Our eCommerce SEO services are designed specifically for online stores. We focus on product offerings and create an intuitive sales journey that increases traffic and conversions exponentially!

What activities are included in eComm SEO?

What activities are included in eComm SEO?

Every product aspect is carefully optimised to target maximum visibility on search engine results pages. This is on top of technical SEO, keyword research, and building content. Here are some of the details of activities that are included in eCommerce SEO:

Product Optimisation

Your product pages need to be well optimised in order for your customers to find them. This includes title tags, meta descriptions, H1 tags, images, and more.

Category Optimisation

As well as product pages, your category pages also need to be optimised. This ensures that your customers can find the products they’re looking for, even if they don’t know the exact name or SKU.

Technical SEO

There are a lot of technical aspects to eCommerce SEO, such as sitemaps, canonical tags, robots.txt, and more. All these need to be set up correctly for your website to be appropriately indexed by search engines.

Keyword Research

In order for your products to be found, you need to know what keywords to target. Conducting extensive keyword research to find your business’s most relevant and profitable keywords is a pivotal part of eComm SEO.

Content Creation

Your website needs high-quality content in order to rank well in search engines. This includes product descriptions, category pages, blog posts, and more.

Link Building

Link building is an integral part of any SEO strategy, and eCommerce SEO is no different Build links to your website from high-quality, trusted websites help to increase your authority and improve your rankings.

Should every eCommerce business do SEO?

Should every eCommerce business do SEO?

You need a strong SEO strategy if you want to become and remain relevant in today’s online marketplace. How can you compete in any market if potential customers can’t find you or your website?

eCommerce SEO services are explicitly designed to increase your business’s visibility in your targeted market’s results pages. By optimising your online visibility, you can expect more eyes on your site and will see a positive uplift in conversions and sales.

This specialised form of SEO is a proven way to showcase your products and shine a light on their benefits. The outcome is more significant traffic, click-through rate, and, ultimately, sales! Any business owner that has undertaken eComm SEO will tell you that there is no other method that provides a better ROI

Why is Whitehat Agency the best eComm SEO Agency

Why is Whitehat Agency the best eComm SEO Agency

Many agencies out there claim they know what’s best when it comes to eCommerce SEO, but not all of them are made equal. That’s why you need to take your time and do your homework, making sure you’re picking the best fit for your needs.

So what makes Whitehat Agency the best agency offering eCommerce SEO strategies and services when compared to others?

The robust team at Whitehat has a wealth of experience in eCommerce SEO, and we know what it takes to get results. We’ll work with you to ensure that your site is optimised for search engines the right way, so you can attract those extra visitors and sales you’ve been chasing.

Because we take the time to ensure that our eCommerce SEO methodology is up to scratch and tailored toward each client, we’ve helped place thousands of Australian companies on Google’s first page.

How do I get started with eCommerce SEO?

How do I get started with eCommerce SEO?

Suppose you’re an eCommerce business looking to increase your sales and overall online success. In that case, you need to reach out to an SEO agency with a proven track record of achieving significant results for its clients—an agency you can trust with your time and investment.

Look no further than Whitehat Agency. We have a carefully curated team of SEO experts with a wealth of knowledge and experience in all things SEO, including the ins and outs of an eComm business.

This ensures that your business is in safe hands and that together we can help you achieve your goals. To our team, it’s as if your business is their own, and they have the care and expertise to boost rankings and drive traffic and sales.

If you’re unsure if we are right for you, don’t hesitate to contact us so that we can help you with any questions or address any concerns you may have, we’d love to hear from you!


Talk to our SEO Service Experts.

We are happy to answer your questions & get you acquainted with how we can help your business.

  • 100% FREE SEO strategy consultation, with no commitments.
  • Pricing & budget information.
  • How SEO will help your business.
  • Quick website review.

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