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Businesses with an implemented digital marketing strategy are evolving at a rapid pace. In order to stay relevant and survive in the digital age, businesses need to have a comprehensive understanding of the digital landscape. There are several sources that are pivotal to a successful digital marketing strategy – SEO, Google Adwords and Facebook Ads. This guide provides crucial information to help businesses understand what these strategies are, and why they are necessary to stand out from competitors.


It can be difficult to think of new and innovative ways to stand out from your competitors, but with a successful SEO strategy, your business can crawl its way to Google’s front page. Search engine optimisation includes optimising the content of a website to increase the visibility in organic search with specifically targeted high volume keywords.

SEO should be a factor in all content decisions if you want your business to rank higher on Google and get to the top results as 75% of internet users don’t even bother clicking past the first page of search results.

The first five organic search results receive 67% of all clicks. Clicks that can turn into leads and generate increasing profit for your business.

SEO - Digital Marketing

By searching “SEO agency”, we can see the top 5 organic search results, where Whitehat Agency is currently ranking second.

If you’re not on the first page, you are only visible to 15% or less of people searching for services that your business offers. So, getting your website higher rankings has never been more important to your business.

Google Adwords

Google AdWords is the ultimate boost for businesses starting out, wanting to increase brand awareness and jump to the front page of Google.

Statistics show that Google Adwords can increase the brand awareness of a business by 80%.

Google owns 71% of the search market share and their ad campaigns reach 80% of global internet users. Ads are the first thing searches see, even before organic searches so they’re likely to get plenty of hits, but you have to be willing to pay per click. It’s important to understand that you need to get back what you put in to the advertising campaign – the marketing strategy will benefit e commerce businesses that offer paid products or services.

On average, 41% of clicks go to the top 3 paid ads on the Google search results page.

Digital Marketing

These are the top 3 paid ads shown when searching for “digital marketing agency”.

Tracking customer engagement is crucial in understanding what is generating into leads and why. With goal conversions your business can track purchases and ad spending to ensure your return of investment is maximised with an increasing conversion rate.

On average, businesses make $2 for every $1 spend on an AdWords campaign as pay per click visitors are 50% more likely to make a purchase than organic visitors.

Facebook Ads

Paid social media advertising can be an excellent marketing strategy to display valuable content and target specifically tailored audiences. Facebook has 1.4 billion daily active users, spending an average of 35 minutes of their time, opening the app 8 times each day.

Facebook is also a pay per click form of marketing strategy, like Google Adwords, a budget is set for an amount the business would like to pay per ad click. Facebook allows businesses to customise ads visible to users based on career and personal interests, job positions, hobbies, income, gender, age, race – basically anything that Facebook knows about a user can be targeted through ads. Social media platforms like Facebook, Twitter and Instagram provide a ‘boost’ allowing the ad to reach a larger audience to increase traffic and potential leads to the site.

With 400 new users signing up every minute, Facebook is undeniably a platform businesses should be utilising to benefit their business.

If you’re ready to give your business the boost in needs to stay relevant in the digital marketing landscape, get in touch with one of our specialists and we’ll advise you on the best solutions for your business.

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