Social Media has redefined the way businesses engage with customers.
Social media marketing is an incredible opportunity to build relationships with customers and a crucial part of a well-rounded digital marketing strategy. Increasing your online presence through social media marketing is a cost-effective strategy to increase brand loyalty, improve customer service and gain customer insights through data collection.
Stay Present with Social Media Marketing
Our content creators and social media marketing strategists work collaboratively with clients to understand the tone of the brand and the intended portrayal of their social media posts. It is crucial for a business to stay up to date with the latest trends and technologies and social media marketing platforms are an excellent way to stay present and relevant. It is a cost-effective strategy to increase brand loyalty and awareness as well as the ability to gain customer insights through valuable data.
Facebook is the largest social network making it a valuable marketing tool with 2017 recording 1.4 billion daily active Facebook users. Facebook advertising allows businesses to tailor content sharing to specific target audiences in order to increase traffic to their website and in turn, maximise their ROI.
Instagram has 500 million daily, active users.
We’ll plan and curate your feed to align with your brand and start growing your Instagram audience by targeting potential customers, as well as contacting influences and running campaigns to increase engagement. Social media marketing messages reach 561% more people when shared by people rather than by the brand itself. This is where the role of the ‘influencer’ comes in.
Stay Present with Social Media Marketing
Our Facebook advert for ‘World First’ reduced customer acquisition costs down from $1000 to $120 in 30 days.
Our Facebook ad for ‘Get Fish’ received an ROI of 610% with a 940% increase in conversions.
Increased Instagram followers from 0-1000 in 60 days for our client ‘Reflections Retreat’
Our Instagram social media marketing strategy for ‘Get Fish’ saw an 810% increase in engagement in 60 days.
EXACTLY HOW WE WILL HELP YOU
Building a campaign strategy based on the Ad Spend budget and creating assets for the ads (text, images).
Create campaigns based on the goals set by the strategy – conversions, leads, views, awareness etc.
Manage and monitor campaigns – A/B test audiences, ad text and images to optimise ads daily.
Set up a Facebook Pixel on the website and Ad to retarget warm leads and existing customers. Measure ROI and conduct monthly reporting.
Social Media Marketing FAQs
How can social media marketing help grow my business?
If you’re looking to take your business to new heights, social media marketing is a no brainer!
Why advertise on social? Because there are billions of active monthly users, many perhaps searching for a product or service just like yours! With a targeted strategy, social media marketing can deliver an excellent ROI, enabling you to reach your target audience where they hang out — online. Whether your aim is to build brand awareness, grow your sales, generate new customers or retarget potential customers or clients, social media marketing enables you to generate clicks and conversions from day one and scale seamlessly with ease. Want to reach 200,000 people in one day? Not a problem! Generate immediate results without having to wait for your audience to search your targeted keywords or stumble upon your website.
For eCommerce stores and small businesses, social media provides an attractive advertising platform to consistently reach new customers without the big enterprise budget. With the plethora of data available on platforms such as Facebook, Instagram, Tik Tok and LinkedIn, advertisers can target hyper-specific audiences that are likely to want the products or services they offer. Create custom audiences and target specific ads at customer lists, website visitors, lookalikes and watch your conversions soar! With experience in producing stunning ad creative and compelling copy, Whitehat Agency can help grow your business through a profitable social media marketing campaign that can double or even triple your leads and sales.
What are the benefits of hiring a social media agency?
Imagine having access to an entire team dedicated to social media at your disposal. A team with the experience and expertise to take your brand to the next level. A team up-to-date with the latest trends, tools and technologies that can generate a steady stream of leads and sales to skyrocket your revenue.
Hiring a social media agency can give you all this plus expert advice from industry professionals that know exactly where to start, what platforms to use and what content is needed to get your brand in front of your ideal customer. It enables you to focus on running your business. No guesswork, no outdated advertising methods, no time and money down the drain. They’ll develop a custom strategy and execute multiple campaigns across the most relevant social media platforms to tackle the lowest-lying fruit, turning visitors into paying customers.
Consumers now more than ever expect brands to be constantly updating, sharing and engaging with them on social media. A huge 17 million Australians are using Facebook alone each and every day! A social media agency can help you tap into these crowds and reach your ideal customers before they even know they need you. Don’t miss out on this enormous opportunity or risk losing countless paying customers to your competition.
Why is Whitehat Agency the best social media marketing agency in Australia?
Most agencies and marketing gurus have it all wrong. While likes, clicks and impressions are important measures of engagement and brand awareness, conversions and ROI are what really drive us. Besides, the effort and budget you put into social media should translate into actual sales and paying customers — otherwise, why bother?
When you partner with Whitehat Agency, we analyse your business, size up your social media presence, spy on your competitors and dive deep into researching your target market to determine when and where they hang out online. Our social media experts use these insights to develop a custom strategy, aligned with your business goals, to bring in more leads and sales than you can handle. Delving deep into the analytics, we assess the effectiveness of each campaign and monitor their performance, ensuring you get the best bang for your buck.
We consistently double and even triple our clients return on advertising spend (ROAS), generating millions of dollars in revenue every year! Our battle-tested strategies have helped hundreds of businesses crush their competition, explode their sales and achieve serious growth. No lame excuses, no beating around the bush... just waves of qualified traffic and serious jaw-dropping results.
Want to be our next success story? Get in touch with our team.
What is social media advertising?
Social media advertising is a digital marketing tactic for businesses looking to reach new, targeted audiences — fast. It involves running paid ads on social media platforms including Facebook, Instagram, YouTube, LinkedIn, Pinterest and Tik Tok.
With nearly 1.4 billion active users on Facebook alone, social media advertising can deliver brilliant results, supercharge your sales and deliver a steady flow of leads by driving highly qualified traffic to your website. Social platforms host a wealth of valuable consumer data and insights that can be used to create hyper-targeted campaigns. They help build brand awareness and zero in on your ideal prospects based on their age, gender, location, interests and so much more!
Each social platform boasts a range of tools and features including detailed analytics to help advertisers create profitable campaigns. Whether you choose to run Instagram Ads, Facebook Ads or video ads on platforms such as YouTube and Tik Tok, social media advertising is an excellent way to tap into this huge market of prospects and take your business to the next level.
What does a social media agency do?
Let’s be real…
Social media advertising can be complex. With so many social channels, tools and strategies to choose from, it’s easy to feel overwhelmed. If you’ve recently opened up Ads Manager for the first time, navigating your way through the jungle of marketing lingo can be extremely difficult!
A social media agency has a team of social media experts dedicated to growing your business through profitable ad campaigns. These marketing gurus have the knowledge and expertise to generate a stream of leads and sales by narrowing in on your ideal customer. At Whitehat Agency, we start by doing our research and understanding the ins and outs of your business. What are your goals? Who are your competitors? Who is your target market and where do they hang out? We then create a custom strategy tailored to your needs and goals that actually converts. You won’t hear us talking about likes and impressions, just real measurable metrics — no smokes and mirrors. We measure your results using actual data and monitor your strategy to maximise conversions, sales and ROI.
If you’re looking to grow and take your business to new heights, a social media agency can help you tap into a huge pool of prospects who are desperately searching for a product or service just like yours.
Ready for explosive growth? Speak to one of our social media experts!
How much should I spend on social media marketing?
Unfortunately, there’s no magic figure. It really depends on how much you are willing to invest!
When deciding how much to spend on social media marketing, there are many things to consider. Your advertising budget, the size of your company, the social platform and your target market all come into play. Our social media experts can reach audiences on social media ads with as little as $10, but we recommend a minimum monthly budget of $1000AUD for best results. For more information, please don’t hesitate to get in touch with the team at Whitehat Agency! Our social media experts will be able to give you a better indication of how much you should spend based on your needs and advertising goals.
Which types of social media marketing should I invest in?
When deciding on which types of social media marketing to invest in, you must first have a good understanding of your target market. Who are they and where do they hang out? What’s their demographic? Are they a business or are they a consumer? Once you know your ideal prospect, selecting the most appropriate social media channel becomes a whole lot easier!
If you’re a direct to consumer (DTC) brand, Instagram and Facebook have consistently outperformed other channels and produced excellent results for our clients. On the other hand, if you’re a B2B company, LinkedIn advertising will likely generate more leads and sales, putting you in front of a more professional, business-related audience.
If you’re still unsure about which social media marketing channels to invest in, contact one of our digital experts who will point you in the right direction.
What are the best platforms for social media marketing?
Each social media platform has its own set of unique tools, features and benefits. For example, square or rectangular ads generally perform better on Instagram, longer video ads on YouTube, and shorter video format and banner ads on Facebook. Each of the major platforms including Facebook, Instagram, LinkedIn, YouTube and Tik Tok have different advertising guidelines and specifications so it’s important to do your research before setting up an advertising campaign for your business. Alternatively, you can speak to one of our social media experts who can advise you on the best platform to market your product or service.
How much does social media marketing cost?
We get this question a lot…
The truth is, social media marketing can cost as little or as much as you like! Perhaps a better question to ask yourself is how far will your budget go and how much are you willing to invest? One of the greatest benefits of advertising on social media is that you don’t need a huge enterprise budget to get started. With as little as $5-10, you can reach an audience of up to one thousand people on Facebook, making it an affordable option for small businesses. With clear goals and a clever strategy, you can achieve a healthy ROI and generate a steady stream of paying customers that just keep on coming back!
How can I get started with Whitehat Agency as my social media marketing agency?
Like what you hear?
Great! If you’re ready to take the leap and dominate your competition with explosive growth, get in touch with the team at Whitehat Agency and request your free consultation! One of our digital strategists will analyse your social media presence and provide you with expert recommendations on where we can make improvements. They’ll cover a number of action points and provide a list of next steps to strengthen your social media marketing.
When you decide to let us handle your campaign, our team of social media experts will begin to work their magic. Firstly, we’ll do the hard yards and get to know the ins and outs of your business and the industry you operate in. We’ll work closely with you to determine your advertising goals and propose a hyper-targeted strategy that narrows in on your ideal prospects to get the biggest bang for your buck. Once you’re happy, we’ll roll out the campaign, monitoring it closely to ensure your goals are met and exceeded.
Like any form of marketing, social media marketing is a long-term strategy. Although some campaigns can turnaround quick results, there are certainly no overnight success stories. The best results come with time, so if you’re willing to consistently invest in your social media marketing, you’ll be rewarded in spades.