SEO Canberra

The next step of our SEO marketing process is conducting keyword research. This is the process of finding and analysing actual search terms that people enter into search engines. The insight you get into these actual search terms can help you develop your content strategy and even your overall marketing strategy. The purpose of keyword research is to find what topics people care about and how popular those topics are among your target audience. By researching keywords for their popularity, search volume and buyer intent, we can create relevant content that tackles the questions your audience wants answers to.

As part of the keyword research phase, we analyse what your competitors are ranking for, where their traffic is coming from and look for new keyword opportunities for your business. For example, if they’re ranking for high buyer intent, high search volume keywords that you aren’t ranking for, we can create new pages to target these. This is part of our process to determine the best strategy and any quick wins to drive sales to your business.

Once we have completed the technical SEO, keyword research and competitor analysis phases, we then start implementing on-page SEO. This is the practice of optimising web page content for both search engines and users. Common on-page SEO practices include optimising title tags and meta descriptions, the on-page content, internal links and URLs. Google gives preference to web pages that contain relevant content and answer users questions, the purpose of on-page optimisation is to create relevant content by ensuring those keywords we mentioned appear on your page, normally in the headings and body of the text.

Internal linking auditing and optimisation is the next stage in the process. An internal link connects one page of a website to a different page on the same website, the purpose of this link is to improve website navigation, define the architecture and hierarchy of your website and distribute page authority and link juice throughout the site. We audit what internal links are already on your website and check that they are optimal for user experience and search engines. We add new internal linkings to strengthen the overall search-optimised value of a website and provide a clear path for search engine spiders. This helps generate conversions, prolongs the duration of sessions for users and creates a tight-knit network of pages that each complement each other to improve search rankings.

Both UX and SEO share very common goals. Over the past few years, SEO has moved away from aiming solely to rank for search terms without consideration of the user journey. Now SEO is all about providing searchers with the information that answers their questions in the most seamless way possible. This is where SEO and UX overlap, they both aim to help users by providing them with the information and solutions they need. As part of considering user experience, we ensure that websites are mobile-friendly (mobile makes up more than half of the market. We mobile optimise our client’s websites to ensure they don’t miss out on traffic because their site is only desktop friendly). We also ensure that your website is fast loading, this is a massive ranking factor and if a user is forced to wait too long for your page to load they’ll bounce and click on one of your competitor’s results. Part of our process is also about ensuring that image tags and headings are optimised, and page copy is in-depth and answers users questions in the clearest way possible.

The next stage of our SEO process is content creation. We audit the existing content on your site and identify new opportunities for content based on competitor and keyword research. We search engine optimise existing blogs, pages, and videos to improve your chances of ranking higher for high search volume keywords with this content. We also create brand new content to target specific keywords and generate higher rankings, this is done with consideration of ensuring that content contains relevant and useful information that informs, entertains, enlightens or teaches your users.

As part of our SEO process, we outreach on your behalf to get genuine backlinks for you. A backlink is a name given to a page linking to your website. The more backlinks to your website the better for your website rankings (as long as they’re coming from quality websites). Through SEO, we source articles from high authority websites and secure links back to your site. This helps your website get higher rankings as Google will recognise that high authority websites are trusting your website and linking to you, and therefore you are more credible and worthy of higher rankings.