3700+ New Health Enquiries: Diabetes Australia’s Enterprise SEO Success

3X ROI, 3,739 Leads & 43% More Traffic – How Diabetes Australia Transformed SEO Into a Growth Engine

Problem:

Diabetes Australia, the nation’s leading voice for diabetes awareness, advocacy, and support, partnered with Whitehat Agency to amplify their online presence and better connect with Australians living with or at risk of diabetes. Despite their strong reputation and essential public health mission, their digital performance was falling short due to:

– Limited visibility in search for crucial health-related queries
– Fragmented SEO strategy that didn’t support long-term growth
– Ineffective lead capture across informational and support pages
– Lack of technical SEO optimisation across core content assets

They needed a performance-focused SEO agency that could deliver sustainable visibility, drive qualified leads, and support their advocacy through measurable digital outcomes.

Solution:

Whitehat Agency developed a data-driven SEO strategy tailored for a high-impact health sector brand. As a full-service marketing agency, our efforts included:

– Comprehensive SEO Audit & Keyword Strategy: We identified high-potential keywords aligned with search intent across key audience segments, then restructured on-page and technical SEO elements to boost discoverability.
– Content Optimisation & Creation: Our team refreshed existing content and created authoritative new pages to position Diabetes Australia as the go-to source for trustworthy diabetes information.
– Technical SEO Fixes: We addressed critical site performance issues, improved site speed, and enhanced mobile usabilitycontributing to stronger rankings and user experience.
– Analytics & Conversion Tracking: Implemented event-based tracking to better capture lead conversions and provide a clear performance roadmap.

Results:

In just 6 months, our SEO strategy delivered:

• 3X ROI from SEO campaigns
• 3,739 new leads generated
• 43% increase in website traffic YoY
• 7000+ keywords ranked on Page #1

Our work helped Diabetes Australia strengthen its national impact through digital. From greater online reach to higher engagement and lead generation, this collaboration shows what’s possible when a mission-driven organisation works with the right SEO agency.