Adwords vs SEO: Why They Work Together

When it comes to online marketing, it can be difficult to determine what will genuinely help your business. For many, the confusion rises between deciding on the battle between AdWords vs SEO. Here we will fully breakdown the differences between the two, and show you that AdWords and SEO are best when used together. Using both will maximise your online marketing strategy.

What AdWords Can Do For Your Business

AdWords give you instant online exposure for reach and pull marketing. It all depends on what your business goals are, and what campaign will best work for you. Google AdWords is very fluid, and does cost you money every time a user clicks on an ad. It is important that all AdWord campaigns are well organised, so that you get the best ROI.

In most cases we identify early on that 80% of your Google Adwords account is costing you money, whilst only 20% is making returns on that money. It is important to eliminate that 80% that is doing you no good, and is simply wasting money. This is why AdWord management needs to be a perfected process that suits your particular needs.

Make it work for you, not against you.

What SEO Can Do For Your Business

SEO is the strategy you use to get page one exposure for your business organically. This is in contrast to pay-per-click AdWords, which are shown to users in relevant search results pages, in a separate section above organic results.

SEO is like a game of chess. Each move we make gets you closer to winning and beating your opponent. In the case of online marketing, the opponent is your competition. SEO consists of constructing an entire strategy which is moulded according to your business’ needs. SEO involves extensive work on both on-page and off-page elements, as well as various technical changes needed to make the website search-engine friendly.

Make Both Google AdWords and SEO Work Together

Many businesses view AdWords vs SEO as two completely separate entities, and focus on only one at a time. What you may not realise is that the information and data gained from your AdWords account is often crucial in the SEO strategy.

SEO is a complex process, and it is best when it is implemented long-term. To ensure a strong head start for your SEO campaign, it is important to pick a good set of keywords form the get go. This is where the usefulness of AdWord data comes in.

When you do an AdWord campaign, you discover a treasure trove of valuable keywords that give you high traffic volume. These are the keywords that are engaging the audience and getting you conversions. This keyword data from your AdWord campaign can then be used for your SEO strategy. The best part is that AdWord campaigns are fast-paced and instantaneous, so you get a wealth of data on effective keywords immediately.

This is why the conversation of AdWords vs SEO needs to instead be changed to AdWords and SEO. When you have a well-strategised AdWork campaign, working in synergy with a long-term SEO plan, together they both grow your business and get the most conversions. SEO gives you the organic results on the first page, and AdWords gives you more visibility, while filling in any gaps in keywords that you are not (yet) organically ranking for.

If you want a well-strategised, integrated SEO and AdWords campaign, feel free to reach out to us.  We put in the work so that you get the results you want, and realistically achieve the best ROI.