Keyword Research

It’s hard to believe, but we’re already well into the 2020s! As SEO professionals, it’s important that we stay up-to-date on the latest changes in the industry so that our clients can continue to rank high in search engine results pages.


In this tutorial, we’ll discuss how to do keyword research in 2022 and what strategies are likely to be most effective. We’ll also take a look at some of the newer tools and technologies that are available for SEO practitioners. So whether you’re just starting out in SEO or you’ve been doing it for years, this tutorial is for you! Let’s get started.

What you need to know

As we all know, SEO is constantly evolving. What worked last year may not work this year, and what works today may not work tomorrow. That’s why it’s so important to stay up-to-date on the latest changes in the industry. And one of the best ways to do that is to attend conferences and seminars. There are plenty of great ones to choose from, but some of our favorites include SMX West, MozCon, and BrightonSEO.

Of course, reading blogs and articles is also a great way to learn about new SEO strategies and tactics. But if you really want to stay ahead of the curve, you need to be active in online forums and communities. This is where you can ask questions, get advice from experienced SEOs, and share your own knowledge with others. Some of the best forums and communities to check out include, Moz Q&A, and BlackHatWorld.

Doing the SEO keyword research

Before doing keyword research you should know what type of keywords to go for. Longer tail keywords are often a smarter choice as short-tail keywords are too competitive. If for example, you want to target a keyword like “shoes” and you’re selling shoes. You will have a very difficult time ranking for that keyword. Instead, go for something like “women’s running shoes” or “men’s dress shoes.”

To get an idea of the search volume for a particular keyword, you can use the Google Trends tool. This will give you an indication of how popular a keyword is and whether it’s on the rise or decline.

Another important factor to consider when choosing keywords is your website’s authority. If your site is new or has low authority, you’ll need to choose less competitive keywords. You can check your website’s authority using Moz’s Open Site Explorer tool.

On page SEO

Once you’ve chosen your keywords, it’s time to start optimising your website for them. This includes adding them to your title tags, meta descriptions, header tags, and body copy. You should also create landing pages specifically for each keyword. This will give you the best chance of ranking high in the search results for that keyword.

One of the best ways to do SEO keyword research is to use Google’s Keyword Planner tool. This tool allows you to see how often certain keywords are being searched for and also provides data on the average cost-per-click for those keywords. You can use this information to help you decide which keywords to target in your SEO campaigns.

Using SEO keyword research tools

Another great way to do keyword research is to use a tool like This tool provides detailed information on search engine rankings, organic traffic, paid traffic, and more. You can use this data to help you understand which keywords are most valuable for your website and how you can improve your ranking for those keywords.

One other popular tool that you can is Ubersuggest. This keyword research tool provides data on the average monthly search volume for a particular keyword, as well as the competition level for that keyword. You can use this information to help you determine which keywords are most likely to generate traffic for your website.

Ask your customers

One underrated way of doing keyword research is to simply ask your customers what words they would use to find your business. This can be done through surveys, customer interviews, or even just casual conversations. The important thing is to get feedback from as many people as possible.

Save your keywords

Don’t forget after you have found the right keywords for your business to later save them, preferably in a Google doc. This way you can access them later and use them for your website, blog posts, social media, etc.

Once you’ve gathered all of this data, it’s time to start analyzing it and making decisions about which keywords to target. There are a number of different factors that you’ll need to consider, such as search volume, competition level, conversion rate, and more. But if you take the time to do a thorough analysis, you should be able to identify the keywords that are most likely to help you achieve your SEO goals.

Use longer tail SEO keywords

You will also find when doing keyword research that on the first page Google there are websites that are super authoritative and it can be hard to get their rank. These are usually websites like Wikipedia, Forbes, etc. But don’t get discouraged, there is still hope.

By using long-tail keywords, you can still rank on the first page for your chosen keyword. For example, if you are a florist in Los Angeles and are trying to rank for the keyword “flowers” you may have a difficult time ranking on the first page. However, if you use a long-tail keyword like “Los Angeles florists” you may have a better chance of ranking on the first page. Even then it can be difficult to achieve first page ranking.

Keyword research is an important part of any SEO strategy. By taking the time to do your research and choosing wisely, you can ensure that your website is able to rank high on Google.

If you feel stuck you might want to consider a SEO company to do the work for you and help you rank much faster than doing it on your own, which also translates to more revenue. If you need an SEO Sydney based company then Whitehat may be a great fit for you as we’re located in the Sydney CBD.
Don’t forget to network

Finally, don’t forget about the power of networking. Get connected with other SEO professionals, on social media, at conferences, or even in your local area. Or even hire a SEO agency to get some help. Attend meetups, join professional organizations like SEMPO or the AMA, and collaborate with others on projects. The more people you know in the industry, the better equipped you’ll be to stay up-to-date on all the latest changes.

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