IT’S A NO BRAINER. YOU NEED A WEBSITE.
It is hard to image the world without the internet and without your favourite website you visit daily.
People under the age of 20 can’t imagine a time with no internet and no Google. They’ve never had to live without this creation we call the World Wide Web. Heading to a library to gather information sounds completely foreign.
Australian Internet Usage
86% of Australian households currently have internet access. This number only continues to grow as people become more dependent on this age’s digital presence. Yet, just under 20 percent of medium-sized Australian businesses still don’t have a web presence. According to the Australian Bureau of Statistics, this contributes to the more than half of all Australian businesses that are invisible or non-existent online. Not having a website is almost as absurd as handing a 20-year-old an encyclopedia because they need to search for an answer.
Mobile usage and consumption are at an all time high. Over 50% of internet users operate exclusively from their mobile devices. These users rely on a mobile phone, tablet or mobile broadband connection to access the internet.
According to a study completed in 2015, 93.3% of small business websites are not mobile compatible and do not render on mobile or tablet devices. So why would a business who has decided to invest in a web presence, not have a mobile or tablet version of their site? According to to a report released by business-to-business research firm Clutch, businesses listed “technical know how” and “need for upkeep” as possible deterrents. Some business owners may argue that using social media in the place of a static site is just as beneficial. But as far as the customer experience is concerned, nothing can replace an actual website landing page.
All small businesses no matter the industry, can benefit from a website. Increased revenues, general awareness, and customer engagement can occur from building a simple landing page or a full built-out website.
Your clients and customers are expecting it so join the masses in the digital age with a web presence.
Contact us here at Whitehat Agency to discuss how to grow your business today.