Web Design, SEO, Google Adwords, Branding, Social Media, Content, Email MKTG, CRO, Growth Hacking



Antonio Muollo from the renowned De Costi Seafoods at the Sydney Fish Market saw an opportunity to capture a new audience and leverage the digital technology shift.

He needed a partner that was capable of designing, building and growing his new business venture – and that too in time for Christmas, which was only a few months away



The first step of the process was creating a new brand that would appeal to Sydney dwellers. Through our iterative approach, we produced a fun brand with bright coral colours, keeping in-line with the ocean theme without using the typical guidelines. We conducted several workshops to identify the new business name, build the messaging matrix and developed the style guidelines. At the end of this process… GetFish was born!

With the brand in check, it was now time to bring the vision alive by developing the e-Commerce platform. We brought in our User Experience and Research team to create sketches and wireframes of what the final product should look like. The team took an evidence-based approach, conducting several workshops to finalise the design. These were then passed on to the Creative and Graphics team to visualise and turn into high-fidelity designs.


It was now time to move on to development – building the platform. Using our proprietary development framework, the team put together the foundations of the website, ensuring that it matched the approved designs. Several custom elements were designed to improve the user experience and improve conversion rate, such as a 3-step checkout and pop-out product page.

With a fresh new look and functional e-Commerce platform, it was time to hit the market! Antonio was confident in his value proposition and gave us freedom to coordinate a complete Marketing strategy consisting of SEO, Google Ads, Facebook Ads, Instagram Ads, Content Marketing, Growth Hacking and PR.


Ranking for keyword

“Seafood Delivery”


Return on Ad Spend from

Google Ads


Return on Ad Spend from

Facebook Ads

0 to 100k

Revenue in 6 weeks

“When I first came to Whitehat Agency I wasn’t sure how we would build the brand, develop the website, all the content and go live before Christmas.

But I was amazed when I saw the final product. The best part of all, with the ongoing marketing you helped me do over $100k in sales in 6 weeks. Thank you so much.”

Antonio – Founder of GetFish

Want similar results?