As any SEO guru worth their salt knows, backlinks are one of the most, if not *the* most important, ranking factors to date. Link building has been a tried-and-true method since Google first released information about its algorithms. In fact, back in the day, link building was one of the only ranking factors that were known! Today, however, we know so much more – and yet links are still crucial for success. So how do you make sure your strategy crushes it? We’ve got all the answers right here, so read on to find out everything you need to know!
What are Backlinks?
Simply put, a link from another website to yours is called a backlink. They’re essential for ranking on Google as there were one of the factors in Google’s original PageRank algorithm. However, you can’t just obtain any old backlink and start ranking as you could back then. Nowadays, the quality of any backlinks you acquire must meet much more scrutinous criteria.
Are Backlinks Still Important?
As an SEO company, we hear this question a lot. Many people are aware that if done carelessly, backlinks might result in your site being penalised by Google. While this is true, it will only happen if you use black-hat tactics or participate in link schemes – which you should avoid at all costs! If you’re playing by the rules and building links the right way, they are still one of the most powerful ways to boost rankings even above on-page optimisation! Furthermore, people often look for ways to avoid link building because it can be extremely challenging to gain links from reliable sources. Consequently, high-quality links are an even stronger ranking factor. Which leads us into our next point
Characteristics of High Quality Backlinks
There are a few key elements to consider when it comes to link building remember to be patient; building up a strong group of backlinks takes time and effort.
You should concentrate on links especially relevant to your website and what you provide. For example, if you’re a plumber in Sydney, it would be preferable if other Sydney plumbers linked to you. Of course, this is unlikely to happen for obvious reasons, but you should always aim to link websites that are in the same area as yours or provide complimentary services. Keep in mind that getting links from extremely high authority websites will also work in your favour – even if they’re not particularly relevant.
If a website has organic search traffic, this means that Google somewhat trusts it. On the other hand, if a website doesn’t have any organic traffic, it may not be as trustworthy.
The Domain Authority (DA) is a statistic that predicts how well a website will rank in search engines. The higher the DA, the more reputable the site is, and the more valuable the link will be.
If it’s challenging to gain a backlink from a website, it is more valuable and likely of higher quality. Anyone can get a link from an unreliable source; however, it won’t be beneficial for you, and again you may end up getting penalised.
Techniques to acquiring backlinks
Now that we know what to look for in a backlink, it’s time to look at how you can get them. Here are three awesome link building techniques to get more high-quality backlinks and improve your rankings in Google.
Reach out to experts in your industry
Chances are there are well-known experts, bloggers or businesses in your industry with a greater reach than yours – but why would they want to link to you? It’s simple – because you have something of value to offer them! It could be an informative blog post, an interesting case study or even just a great product. Once you’ve found someone who you think would be interested, reach out, but rather than asking for a link, instead show them what you can offer. If what you put on the table is valuable, relevant and of a high standard, they will be more likely to link to you on their website. Again it’s about offering unique value when you’re conducting outreach; everyone loves a good, mutually beneficial relationship.
Create something worth linking to
This method is a little more time-consuming, but if executed correctly can result in some powerful backlinks. By creating infographics, eBooks, blog posts and other types of content that would benefit other websites in your industry, you will increase the chances of other websites linking to you organically. Always remember, everyone is trying to provide their website visitors with the best possible experience, so make sure your offering is top-notch and informative!
Trust an SEO Company to do the work for you
If you’re not confident in your link building abilities or simply don’t have the time to do it yourself, consider hiring an SEO company. A reputable SEO company will be able to help you acquire high-quality backlinks as well as improve your website’s ranking in Google. When looking for an SEO agency, do your research and only consider those with a good reputation –– not all SEO Agencies are built the same.
Link building is an essential part of SEO and, if done correctly, can lead to some amazing results. Just remember to focus on quality over quantity, as it’s the quality of the backlink that will determine how valuable it is for your website. And always keep in mind Google’s guidelines – if you follow them, you won’t have any problems.
You can’t go wrong when you provide unique value in your outreach efforts. Creating a strong backlink profile is about developing credibility for both your business or brand and your website. If you do this well, you’ll be on your way to achieving excellent SEO success.