SEO for large businesses is a different ballgame than SEO for small businesses. The strategies that work for a mom-and-pop shop won’t always work for a Fortune 500 company. That’s why it’s important to know how to approach enterprise SEO the right way. In this article, we’ll discuss some of the most common mistakes people make when trying to optimise their websites for large businesses. We’ll also provide some tips on how to do it the right way if you decide to do it yourself instead of hiring an SEO company.
What is enterprise SEO?
Enterprise SEO is the process of optimising a website for large businesses. This can be a challenge because these types of businesses usually have a lot of different products and services, which can make it difficult to target specific keywords. In addition, they often have multiple locations, which can also make it difficult to optimise for local search.
The benefits of enterprise SEO
There are many benefits to enterprise SEO, including:
- Increased traffic: One of the main benefits of enterprise SEO is increased traffic. By optimising your website for large businesses, you can reach a larger audience and get more people to visit your site.
- Improved visibility: Another benefit of enterprise SEO is improved visibility. When you optimise your site for large businesses, you can improve your visibility in search engine results pages (SERPs), which can lead to more people finding your site.
- Greater brand awareness: One of the other benefits of enterprise SEO is greater brand awareness. When you optimise your site for large businesses, you can help increase the visibility of your brand and get more people to recognise your brand.
The challenges of enterprise SEO
While there are many benefits to enterprise SEO, there are also some challenges, including:
- Keyword competition: One of the challenges of enterprise SEO is keyword competition. There are often a lot of other businesses competing for the same keywords, which can make it difficult to rank high in SERPs.
- Time and resources: Another challenge of enterprise SEO is time and resources. It can take a lot of time and effort to optimise a website for large businesses, and it can be expensive to hire an SEO company or consultant.
- Changing algorithms: One of the other challenges of enterprise SEO is changing algorithms. Search engines are constantly changing their algorithms, which can impact the ranking of your website.
How to approach enterprise SEO
There are a few things you can do to approach enterprise SEO the right way, including:
- Research your keywords: One of the first things you should do when approaching enterprise SEO is to research your keywords. Make sure you choose keywords that are relevant to your business and have a high search volume.
- Optimise your website: Another thing you can do to approach enterprise SEO the right way is optimise your website. Make sure your website is mobile-friendly and easy to navigate. In addition, make sure your content is relevant and keyword-rich.
- Build backlinks: One of the other things you can do to approach enterprise SEO the right way is build backlinks. Backlinks are links from other websites to your website. The more backlinks you have, the higher your website will rank in SERPs.
- Hire an SEO agency: If you want to approach enterprise SEO the right way, you should consider hiring an SEO agency. We at Whitehat agency are an SEO Sydney based agency with 7+ years of experience.
How not to approach enterprise SEO
There are a few things you should avoid when approaching enterprise SEO, including:
- Don’t keyword stuff: One of the things you should avoid when approaching enterprise SEO is keyword stuffing. This is when you stuff your content with keywords in an attempt to improve your ranking. However, this can actually harm your ranking and make your site appear spammy.
- Don’t buy backlinks: Another thing you should avoid when approaching enterprise SEO is buying backlinks. This is when you pay for links from other websites to your website. This can also harm your ranking and make your site appear spammy.
- Don’t use black hat techniques: One of the other things you should avoid when approaching enterprise SEO is using black hat techniques. Black hat techniques are methods that are used to cheat the system and improve your ranking. However, these techniques can actually harm your site and get you penalised by search engines.
To conclude, approaching enterprise SEO can be challenging, but it’s important to do it the right way. By following the tips above, you can optimise your website and improve your ranking in SERPs. In addition, you can reach a larger audience and get more people to visit your site.
Hiring an experienced and reputable enterprise SEO agency can be expensive, but the benefits outweigh the cost. So if you’re looking for an experienced agency who has dealt with thousands of enterprise businesses, then give us a call and we’d love to help you.