SEO is constantly changing, and in order to stay ahead of the competition, you need to be up-to-date on the latest trends. In this article, we will discuss how to do an SEO audit in 2022 without hiring a SEO company and talk about some of the common mistakes made when doing an SEO audit. By following these tips, you can ensure that your website is as search engine friendly as possible!
Checking Your Title Tags
When doing an SEO audit, one of the first things you should do is check your website’s title tag. The title tag is what appears in the search engine results pages (SERPs), and it should be descriptive and keyword rich. If your title tag is not optimised, then you are missing out on valuable traffic.
Checking Your Meta Descriptions
Another important element to focus on is your website’s meta descriptions. Meta descriptions are brief snippets of text that appear under your website’s title in the SERPs. They should be unique and compelling, as they are one of the main factors that determine whether or not someone clicks through to your website.
Additionally, make sure that all of your website’s content is optimised for SEO. This includes using the right keywords, as well as making sure that your content is easy to read and relevant to your target audience.
When you do your SEO audit it should be in-depth but also effective, so you need to use the latest tools available. Some of these tools can be found in Google’s Search Console and Bing’s Webmaster Tools. These platforms will give you insights into how your website is performing in the search engines.
Popular SEO Audit Tools
Google Search Console
This tool allows you to see how your website is performing in Google search results. It also provides insights into the keywords that people are using to find your website, as well as the click-through rate (CTR) for each keyword.
Bing Webmaster Tools
This tool provides similar data to Google Search Console, but for Bing search results.
This tool is a desktop application that crawl websites and collect data about on-page SEO factors.
This tool tracks website traffic and can give you insights into where your visitors are coming from, what they’re doing on your website, and how long they’re staying.
Perform Regular Audits
Another thing to keep in mind when doing an SEO audit is that it is not a one-time event. You should be regularly auditing your website to ensure that it is always up-to-date and optimised for the latest algorithms. By following these tips, you can ensure that your website is always ranking highly in the SERPs!
We recommend doing SEO audits on a quarterly basis, or whenever there are major algorithm updates. This way, you can make sure that your website is always optimised for the latest changes.
Don’t forget to also check your website’s speed! A slow website can negatively impact your SEO, as well as your user experience. Use Google’s PageSpeed Insights tool to see how your website stacks up.
Focus On Mobile
One of the most underrated hacks to getting the most out of your website is to ensure that it is mobile-friendly. More and more people are using their smartphones to search the web, so it is important that your website is optimised for mobile devices. Use Google’s Mobile-Friendly Test tool to see how your website fares.
SEO Audit Myths
Moving onto myths. There are quite a myths when it comes to SEO and they can affect the audit that you do. Here are some myths to completely avoid when doing an SEO audit:
- SEO is all about getting to the top of the SERPs
- The more keywords you use, the better
- You need to spend a lot of money on SEO
- SEO is a one-time event
All of these myths are wrong and can actually harm your website if you believe them.
The first myth, that SEO is all about getting to the top of the SERPs, is especially harmful. If you focus all of your efforts on getting to the top of the SERPs, then you are missing out on valuable traffic from users who are further down in the results pages. Additionally, this approach can lead to black hat SEO tactics, which can get your website penalised by Google.
The second myth, that the more keywords you use, the better, is also harmful. Stuffing your content with too many keywords will not only make it difficult to read, but it can also get your website penalised by Google.
The third myth, that you need to spend a lot of money on SEO, is also not true. While there are some paid SEO tools out there, they are not necessary to see success.
And finally, the fourth myth, that SEO is a one-time event, is wrong. As we mentioned before, you should be regularly auditing your website to ensure that it is always up-to-date and optimised for the latest algorithms.
Hiring A Professional
If you decide to hire a freelancer or a SEO agency to do the audit for you, keep in mind that you need to give them access to all areas of your website. This includes the back end, as well as any analytics tools you are using but more importantly, make sure that they have all the information that was discussed in this article. If you’re looking for a SEO Sydney based marketing agency, we at Whitehat have performed audits for thousands of different websites.
A good SEO specialist will have a report that is in depth and goes over all of the areas that were discussed. They should also be able to give you a plan of action on how to fix any issues that they find.
Keep these tips in mind when doing your next SEO audit, and you will be well on your way to ranking highly in the SERPs! Stay up-to-date on the latest trends to ensure that your website is always ahead of the competition.