Google has released an array of new features and functionalities to bring advertisers back to Adwords rather than Facebook, where audience targeting is renowned.
Those looking to advertise can now use the Google display network to find custom intent audiences based off your website and campaign data through a create your own or automatic functionality. This will benefit businesses, allowing them to directly target new prospects who are most likely to be interested in their products or services.
The second variation uses Google machine learning and AI to develop a clientele through inferring characteristics of target customers.
Taking advantage of the new AdWords features will allow your business to receive the most out of campaigns and provide quality value to customers.