On page SEO is one of the most important aspects of getting your website ranked on Google. In order to rank well, you need to make sure that you are doing everything possible to optimise your website for Google’s crawlers.
This includes optimising your titles, meta descriptions, images, and more. In this article, we will discuss a checklist that you can use to make sure that you are not missing anything when it comes to on page SEO!
If you have opted to do on page SEO yourself instead of hiring an SEO company, then feel free to check out our comprehensive checklist, below!
Checklist Item #1 – Make sure that you format your blog
Google likes to see well-formatted blog posts. This means that your titles should be H tags, your paragraphs should be short and sweet, and you should use bulleted lists when possible.
Checklist Item #2 – Optimise your images
Make sure that you are using keywords in your image file names and that you have alt text for each image. This will help Google understand what your images are about and how they relate to the rest of your content.
Checklist Item #3 – Use keyword-rich titles
Your title is one of the first things that Google looks at when they are determining where to rank your article. Make sure that you are including keywords in your title so that Google knows what your article is about.
Checklist Item #4 – Make sure that your meta descriptions are interesting and include keywords
Your meta description is what shows up in the search results when someone looks for your article. You want to make sure that it is interesting and includes keywords so that people will click on it.
Checklist Item #5 – Include internal links in your articles
Internal links are a great way to show Google the structure of your website and how all of your content is interconnected. They also help keep people on your website longer, which is a good signal to Google.
Checklist Item #6 – Make sure that you have social share buttons on each blog post
Social media is a great way to get your content seen by more people. By including social share buttons on each blog post, you are making it easy for people to share your content with their followers.
Checklist Item #7 – Use Google Analytics to track your traffic
Google Analytics is a free tool that allows you to track how many people are coming to your website and where they are coming from. This information can be very valuable in understanding what is working and what isn’t when it comes to your marketing efforts.
Checklist Item #8 – Use semantic keywords
Semantic keywords are words and phrases that are related to your main keyword. Using them in your content will help Google understand the context of your article and how it relates to other content on the web.
Checklist Item #9 – Make sure that you have a call to action in each blog post
Your call to action is what you want people to do after they read your blog post. This could be signing up for your newsletter, downloading a free guide, or anything else that you want people to do.
Checklist Item #10 – Write good SEO titles
SEO titles are the titles that show up in the search results. You want to make sure that they are interesting and include keywords so that people will click on them.
Checklist Item #11 – Improve grammar and readability
One of the things that Google looks at when they are determining rankings is whether or not your content is easy to read. This means using proper grammar and making sure that your sentences are short and to the point.
Checklist Item #12 – Use a FAQ schema.
A FAQ schema is a code that you can add to your blog post that will give Google additional information about your content. This can help your article show up in the featured snippet, which is the box at the top of the search results.
Checklist Item #13 – Video content
Google loves video content and is more likely to rank it higher in the search results. If you can, include a video in your blog post to help improve your chances of ranking.
Checklist Item #14 – Make sure your website loads fast
Google wants people to have a good experience when they are using the internet and that includes having websites that load quickly. You can use tools like Google PageSpeed Insights to see how fast your website is and what you can do to improve it.
Checklist Item #15 – Optimise your website for mobile
More and more people are using their phones to access the internet. This means that it is important to optimise your website for mobile devices. You can use Google’s Mobile-Friendly Test tool to see if your website is optimised for mobile.
Checklist Item #16 – Use keyword-rich alt text for images
Google can’t see images, so they rely on the alt text to understand what they are. This means that you want to make sure that you are using keywords in your alt text so that Google knows what the image is and how it relates to your content.
Checklist Item #17 – Implement Schema Markup
Schema markup is a code that you can add to your website that helps Google understand the information on your website. This can help improve your click-through rate as well as your chances of appearing in the featured snippet.
Checklist Item #18 – Create an XML sitemap
An XML sitemap is a file that you create that contains all of the pages on your website. This helps Google find and index all of your content so that it can be included in the search results.
Checklist Item #19 – Add social sharing buttons to your blog posts
Social media is a great way to get people to see your content. You can add social sharing buttons to your blog posts so that people can easily share them with their followers.
Checklist Item #20 – Use Google Search Console
Google Search Console is a free tool from Google that allows you to track your website’s performance in the search results. This includes seeing how many people are clicking on your listing, what keywords they are using, and more.
There you have it! These are just a few things that you can do to make sure that your on page SEO is up to par. By following this on page SEO checklist, you will be well on your way to getting more traffic from Google.