What You Need to Know to Optimise Facebook

SEO is extremely important to your online presence. But most people only think about implementing an SEO strategy for their website. What about all of the social media platforms you are using for your business? Shouldn’t they be optimised for best performance? Over 2.3 billion people use social media worldwide. Facebook leads the way among social platforms with 1.87 billion monthly active users so here’s a chance to learn what makes optimising Facebook Business Pages easy.

As of November 2016, Facebook had over 15 million users in Australia alone. That means 61% of the population is an active monthly user. “Now people are doing more than 2 billion searches a day between looking up people, businesses, and other things they care about,” says Mark Zuckerberg.

Your customers are among this majority.

Optimising Facebook Business Pages

If properly optimised, your Facebook Business Page will start to appear in search results.

So let’s start at the beginning. If you do not have a Facebook page set up for your business, create a page. Begin managing your page by developing a vanity URL. This URL helps people find your page. Keep in mind, Facebook only allows you to create a vanity URL once your page reaches 25 likes.

Next, you will want to visit Page Settings to create your username. Facebook does not allow these usernames to be changed so choose a username that will promote visibility for your business or brand. If you choose not to use your business or brand name, use popular keywords that your consumers may be searching on Facebook.

Be strategic when creating your Facebook page name since it will be displayed at the top of the page and is served to users in search results. The first word of the page name is considered to be the most important.

Facebook Profile Page

Completely fill in the About section and optimise with specific keywords for search. Choose 1 – 2 of the most relevant, highly searched keywords and use them in your business description. The viewer should leave your page feeling like they have a good idea of what you do and what you offer so choose your wording carefully. Tailor your language to your audience and be personal.

Make sure to include your business address, phone number and website.

A common misconception is that direct engagement on your page will impact your organic search ranking on Facebook, but that is not the case. However, engagement will help increase your exposure and assist with internal search. Make sure you are posting useful information that viewers will want to engage with.

Facebook Posts

When writing your Facebook posts, make use of the same specific keywords you used when describing your business in the About section. Use keywords commonly used in your industry and terms your consumers are searching for. Sprinkle these amongst your posts. If your main goal is to get the viewer to click on the content you shared, include a call to action (CTA) that asks or instructs them to do so.

Your business Facebook page’s main goal is twofold: produce valuable content for the consumer and to build awareness through engagement.

Using the optimisation tips above will improve your visibility and the user experience of your Facebook Business Page. Optimising Facebook Business Pages just got easier.