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Google AdWords has shown time and again to be one of the most effective methods of paid advertising.

Let’s start at the beginning. What is Google AdWords? Google AdWords is a service run by Google for businesses who want to display ads on Google. You might be thinking, “Well, duh? That is simple enough.” But just wait, here comes the best part. The program lets businesses set an advertising budget where business owners ONLY pay when people click on ads developed from a keyword list.

The ads that are created are extremely relevant because they are based off words and phrases that people are using to search online. Ads can appear above or below search results on Google Search, Google Play, Google Shopping and Google Maps. If used properly, Google AdWords could send customers or consumers your way when they search online.

Google is one of the biggest companies in the world. Millions of people search online and click Google ads every single day. There is a huge opportunity and audience waiting to request your company’s services or buy the products you sell as long as you set a budget to pay for the ad traffic.

If you aren’t using Google AdWords, here are a few reasons this crucial tool may be beneficial to your business needs.

1. Increase Awareness and People Coming to Your Site

AdWords reach people who are looking for what you have to offer. They may be searching for your business, services, or products, and based on your keyword list, you can meet their needs.

2. You Are in Complete Control

This flexible program is perfect for large and small businesses and organisations. With the push of a button, you can turn on or off and modify your campaign from anywhere in the world. Setting your budget is completely up to you. You can set a daily budget of how much you are willing to spend on specific keywords. It doesn’t take long to understand and navigate the Google system and it’s easy to analyse your AdWords campaigns.

3. Campaigns Can be Customised

Feel free to target individuals who are accessing the internet through different types of devices, from different locations, on different websites, and even during a specific time of day. If you are wanting to learn more about how and what  your consumer is looking for, then Google AdWords can be extremely beneficial to your business.

4. See a Return on Investment

Like we said earlier, Google AdWords only charges for the ads people click on, so you are only reaching people who specifically chose your ad. Once you identify what is working best for you, you can invest your budget into these areas. You have the option to optimise and customise, which you might not have with another type of marketing campaign.

5. Understand Your Competition

AdWords allows you to see how your performance compares to other advertisers in your industry competing in the same auctions through the Google tool Auction Insights. This analysis with help you understand where you may be falling short and where you may be excelling. In turn, this will help you prioritise where you should focus your efforts.

Search engine algorithms evolve daily to produce the most relevant information and results to consumers.  This helps the businesses who advertise with Google AdWords. If you need a Google certified partner to assist in this area, then let our team at Whitehat Agency know today. We would be happy to help guide you in your Google AdWords journey.

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