Here is why Youtube SEO is so important. This fact will blow your mind: Youtube has over 800 million unique visitors each month. That’s 800 million customers you could be reaching and engaging with, if you only knew how. As video marketing grows more and more popular, Youtube remains one of the best ways to share content and reach an astounding number of users. The only problem is, there’s a lot of competition, with 60 hours of video being uploaded every minute. Consequently, it can be hard to get your content seen. So how do you make your video stand out from the masses? Use these Youtube SEO tactics to ensure that your video ranks highly on search pages! Make sure your videos are getting all of the attention (and views!) they deserve.
It’s not enough to upload a video and hope it somehow goes viral, yet this is the approach many people take. Actively working on your video SEO is a perfect way to get more views and draw more attention to your brand. Here are the best ways to do Youtube SEO to get your video ranking high on YouTube so you can start racking up the views!
Youtube SEO or Video SEO Essentials –
The algorithms on Youtube and Google rely on text to understand what your video is about and what keywords to rank it for since they can’t actually watch the videos. The more information you give them, the better it is for your Youtube SEO , which means more direct traffic your way. Your video SEO descriptions should be long and detailed enough for Youtube to pull out keywords for searches. While you’re writing your video description, think of it as a blog post. Explain what’s in the video and why it’s useful, so that you can rank higher on the SERPs.
Utilise Your Followers
If you already have a network of followers, let them know about your video! Link to it on your Facebook and LinkedIn pages. Furthermore, consider writing a blog post that touches on a similar subject as your video or elaborates on certain points and link the video through that as well. Reach out to the communities that would be interested in your video topic and ask them to take a look at it. You probably have a specific target audience and you want them to see the video! Use the resources you already have to make that happen.
It’s All About User Experience
Youtube rewards the videos that give the best user experience, and rank them higher in the search results. So encourage viewers to subscribe, like, and comment. This sends signals to Youtube that you have a good video that people are responding well to, which makes them want to push it up more. Add a call-to-action within the video that lets viewers click to subscribe. Provide consistent, quality content and they’ll be more than happy to! Another idea is to ask viewers questions and have them share their ideas in the comments. It’s an easy way to improve the user experience and engagement.
Video SEO Keywords
First of all, think about the targeted keywords you want to be ranking for and include these keywords in your video title and description. It also can’t hurt to tag your video so that you appear alongside similar videos. In addition, include your keywords in the beginning of your title to get better results.
Transcribe and Caption
Getting a transcript of your videos can be super helpful for video SEO. Also, adding captions to the video can be beneficial in a lot of ways. It helps search engines crawl the text so they get a better idea of what your video is about. Your captions also probably have a lot of relevant keywords, making them an Youtube SEO goldmine. It also improves user engagement and experience. Also, creating accessible videos ensures you aren’t leaving out a portion of your demographic. Captioned videos also get more shares and likes, so it’s a win-win!
Finally, be consistent with your videos. Just like you need to consistently put up new content on your website, you need to do the same for Youtube SEO. People won’t subscribe to your channel if they’re not getting new videos to watch so keep uploading fresh videos and you’ll see your popularity start to rise.
Youtube is a huge resource that can be tapped for great results. Use these tips and make sure you stand out in the SERPs! Harnessing the power of video SEO is a huge asset, so take advantage of it!