The Differences Between Squarespace and a Web Design Agency

Both Squarespace and a web design agency can help you in building a website.The importance of your company’s website can’t be overstated. It will draw customers to you and it can be the deciding factor in if you get their business. With 39% of users reporting they will leave a website if it takes too long to load and 38% reporting that they will stop engaging if the layout isn’t aesthetically pleasing, business’ need to embrace that first impressions really do matter, especially when it comes to their website[1].

The importance of your web design is well established, but there still remains the question of how to create the website you need. With more and more companies like SquareSpace or Wix popping up, some are choosing to turn to DIY methods for website creation. But is this the wisest plane? Or can a web design agency still offer your website an edge that creating it yourself just won’t?

The Appeal of Designing Your Own Website

It’s easy to see why designing your own website appeals to people. You can totally control the creative process, and on the surface it’s more cost effective. However, as cliché as it sounds, time is still money, and it takes time to develop a website. Though the initial idea of saving money may sound tempting, it is also taking valuable time away from cultivating your business. In addition, website building tools may not be as customisable as you think, with some only allowing you to choose from certain templates or plugins.

How a Web Designer Can Help, In More Ways Than You Think

There’s the obvious benefit of hiring a web developer in that they’re experts at what they do. Rather than taking on a big project alone, you can put it in the hands of experts. A web design agency is going to help you build an awesome website, taking the pressure off you to do it yourself. They also have knowledge about things that the average user might not. But much more than just building a great website, they can build your online brand as a whole. Think about it: your digital presence is about more than a website, it’s also about branding, Search Engine Optimisation (SEO), and graphic design. A web development agency can tie all of these things together in a neat package that makes your business stand out in the digital world.

So Which One is Right for You?

Finally, it all comes down to your priorities and the needs of your business. Developing their own website makes sense for some companies, and it doesn’t for others. Some companies just aren’t equipped to deal with creating their own website, or they prefer a more rounded approach to their digital marketing. If the latter sounds like you, click here to send us an email! We’d love to help you design your dream website.

[1]https://blog.hubspot.com/marketing/compelling-stats-website-design-optimization-list#sm.0001q7zxnbutbdapv901vib5np4bd