In a digital age, your business’ search engine ranking can be a critical factor to your success. So how does a business go about improving their placement in searches? Through SEO, or search engine optimisation, your business can go from being lost in the shuffle to being a top result. So why is SEO so important? For starters, upwards of 80% of customers are now checking online for reviews before making a purchase[1]. If a customer can’t find you during one of those searches, that’s business you’re losing out on. SEO is a way to organically improve your business’ search results, making it easier for potential customers to find you.
The Necessity of SEO (Search Engine Optimisation) in a Digital Age
Customers are often faced with information overload, and business’ have to find a way to break through the clutter and capture their attention. Search Engine Optimsation is one of the only ways to guarantee this can happen online, and with so many businesses doing it, this crucial marketing strategy cannot be ignored. Because of this, a business simply cannot afford to not invest in SEO. Consequently, that’s exactly how you should think of it: an investment. SEO may take time and patience, but it will be more than worth it in the long run.
The benefits of Search Engine Optimisation are numerous, including cost effectiveness, brand awareness, and increased traffic. SEO is a cost effective way of marketing because it is by nature inbound, these customers are looking for a business just like yours; let them find you! As a result of this, the more people that find your website, the more awareness of your company there will be. Despite the clear benefits, SEO can be challenging, leaving some companies floundering.
Changing with the Times: The Ever-Evolving Nature of SEO
Now that we’ve covered the benefits and importance of SEO, let’s turn to why it can be so tricky. Because search engines are constantly updating their algorithms for optimisation, it’s impossible to maintain a stagnant strategy. For example, Google recently announced that it would potentially be penalising websites that have ads that make the mobile user experience more difficult to navigate. Some companies might find these rapid changes difficult to navigate, which is where an agency might be able to help.
How an SEO Agency Can Help
As digital marketing becomes increasingly complex, many businesses are turning to agency partners for help. In a 2016 survey, 53% of client-side marketers reported some sort of skill gap when it came to technology[2]. Looking to an outside source can often help SEO, because it is so complex. The need for SEO is apparent, and, if necessary, turning to an agency for help can ensure your business reaps all the rewards SEO offers.
[1] https://www.forbes.com/sites/steveolenski/2014/03/26/7-reasons-why-your-business-should-invest-in-seo/#34d534b91337
[2] https://www.emarketer.com/Article/Marketers-Step-Up-Collaboration-with-Agency-Partners/1014124
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