If you run your own business, it’s likely that you’re aware of just how important it is for different users to visit your website every day. Realistically, this is where they can all learn so much more about your products and services, as well as your brand and the message behind your business too. Your website may also have features that allow customers to make a purchase through the website, so attracting new users is likely to be always on your mind. However, what will happen to your business if you are struggling to achieve the website traffic that’s desperately needed to boost your brand’s popularity? Though implementing a dedicated organic SEO campaign might not guarantee that your brand will become an immediately recognisable household name, it can and will make certain that your website ranks as high as possible inside search engine results pages (SERPs). This in turn will allow you to gather more direct traffic leading to a potential increase in the number of sales or profit your business makes. The use of organic SEO is essential, as a staggering 75% of users do not click any further than the first initial page of search results they find when entering a word or phrase. If your brand is not ranking high enough on these results, your website simply won’t get sufficient traffic to warrant any time or effort. There are many proven positives behind the utilisation of SEO services, but here we’ve rounded up 3 of the most valuable reasons why we love it!
Always Provides A High ROI
Organic SEO can offer the highest percentage of ROI (return on investment) than almost any other form of marketing or advertising. Simply put, the amount of money that you spend on your campaign should be less than what you are able to achieve from it, and in this sense, organic SEO can really shine. When using organic SEO, the visitors you are able to attract to your website are much more likely to be actively searching for the products and services that your business offers. The use of keywords and backlinks is one of the best things you can do to increase the traffic flowing through your website, as traffic is actually quite an important factor when you’re discussing ROI. This is down to the fact that you simply cannot sell anything to anybody if no one is able to find your platform online. To add to this, if no one can visit your website and the different pages you possess, you won’t be able to earn a dime from affiliate ads and other similar money makers either. Being more visible in organic search results will allow you to make the most of the 50% of traffic on the web which enters websites by clicking on links directly from the search results, therefore boosting your ROI like never before!
Increase Your Websites Credibility
Another important reason why we advocate for organic SEO is the increased credibility that your website can gain as a result. At this stage, many Internet users already know that brands who take an exclusively paid pathway to increase their site traffic are more often than not quite far behind the rest of the market in terms of their overall presence and credibility. Credibility is such a huge feature when it comes to doing business online, as there are so many risks and dangers associated with untrustworthy sources. By making an effort to target exclusively organic traffic, you can gain the opportunity to solidify your brand’s online presence and reputation. Many users feel uncomfortable shopping online thanks to the sheer volume of untrusted sites and platforms that litter each search results page, so making a big effort to present yourselves as a reliable provider can boost your sales like there’s no tomorrow. As someone who is likely to have shopped online yourself, scrolling down to the last pages of search results is something you may never have done, so be sure to bear this in mind.
Beat The Competition
It’s more than likely that your competitors will be putting equal amounts of effort into their own SEO campaign as your brand is doing, and this can cause trouble to stir in terms of who can truly come out on top. When you take the time to pursue organic search results aggressively, the traffic generated can in effect block out your competitors’ entire presence online. The more energy you are able to invest in truly making the most of organic search traffic and its many benefits, your website will appear higher and higher in the ranks whilst pushing your competitors further down the page at the very same time. So, having the ability to identify and examine what each of your competitors is doing, particularly when they are doing better than your own brand, can be a real advantage in the online business world.
Websites that use organic SEO perform similarly to living organisms, in a sense that they can and will grow, expand and adapt to their environment over time, all in response to the desires of users across the internet. Strong organic SEO may take a little more time and effort to build, but the long term benefits of an established campaign can transform the number of customers you are able to attract to your website on a daily basis. A respected digital marketing agency can provide you with all of the tools and tricks of the trade that are needed to pursue your internet domination goals, and it truly couldn’t be easier to get in touch with a professional and start your journey today. There’s little chance of survival online if you fail to utilise SEO services, no matter what kind of blog or website you own. Backlinks, keywords, and many of the simplest forms of SEO fall into the organic bracket, and although it may take more time for you to implement these features, all the hard work will be worth it.