Writing content that ranks even after an algorithm update.

Do you want to learn how to create high-quality, SEO-friendly content that still performs well in Google after the next algorithm update? Or maybe you want to know some of the techniques your SEO Agency use to make content rank. In this article, we will provide insights into how you can produce content that ranks in 2022’s increasingly competitive SEO environment.

How to produce timeless well-performing content

To produce content that ranks well, satisfies the needs of the algorithm and continues to perform even after an algorithm update, you need to take note of these steps, always keeping in mind that Google’s primary focus is providing searchers with the most relevant and useful results.

#1 Solve specific problems your readers have.

First and foremost, always focus on helping your readers solve a specific problem they might have. It’s not enough to stuff your writing full of keywords- if you’re not actually solving an issue or answering a question, then Google will likely rank it lower in the future. Remember: people are searching for answers, so ensure that your content provides them with what they need. This will benefit your rankings in the long run.

#2 Come up with an enticing headline.

Research shows that Eight out of ten users may read your headline, but only two of those ten will click to read the article. This means that writing an engaging headline is crucial if you want more than two people to actually read what you have to say. This doesn’t mean that your headlines should be blatantly attention-seeking (or “clickbait”), but they should evoke enough curiosity that readers can’t help themselves.

A fantastic headline, for example, might be “3 changes that will double your website traffic. 1 change might surprise you.” This tells the reader exactly what to anticipate from the article with a little ambiguity. It also promises a quick and simple answer.

It’s not all about shoving in keywords or using clickbait. It’s about actually providing value to your readers.

#3 Make sure your keywords complement the topic.

This might seem like a pretty obvious one, but you would be surprised how many times people get it wrong. When picking your keywords, make sure that they actually compliment the topic of your article. There is no point in trying to rank for a keyword that is completely unrelated to what you’re writing about- not only will this not help your readers, but Google will likely penalise you for it, and you’ll end up with a lower ranking. Choose a primary keyword and then choose one or two longer-tail keywords that relate to it. This will strengthen your content and help you rank higher.

#4 Strengthen your outline using what’s already ranking.

Instead of wasting time trying to reinvent the wheel, study your competitor’s most successful content and base yours on that. Find the keywords they use that are relevant to what you want to write about- this way, you’re more likely to show up in someone’s Google search. And if you’re feeling daring, jump past the first page of results on Google and look at what lower ranking pages are missing compared to top ranking results.

This isn’t to say you should copy them but rather go above and above. Their information may not be current, so use this as an opportunity to provide searchers with something more relevant.

#5 Provide practical information

Your goal when writing articles should be to create something that will wow your readers and leaves them feeling motivated. You don’t want them to feel like they wasted their time reading something that didn’t teach them anything new.

It’s far too easy for people to get frustrated and say, “I read the whole article, and I still don’t get it.” If this is something you’re frequently hearing, then it’s time to take a step back and analyse your writing. You don’t want people to have a bad experience and never come back to your site.

#6 Use internal linking only when it makes sense

Internal linking is a great way to guide your readers to other articles on your site that might be of interest to them. It also helps Google spider your site more efficiently and can improve your SEO. However, only link internally when it makes sense to do so. If you’re constantly shoving links into your articles regardless of whether they fit or not, your readers will quickly get annoyed, and you’ll lose them.

Use internal linking as a way to complement what you’re saying and add value to the article, don’t stuff your content with links for the sake of it. Remember, Google is all about the user experience and will pick up on irrelevant links.

#7 Don’t forget basic SEO

Even if you’re not an SEO expert, there are a few basic things you can do to make sure your content is as search engine friendly as possible.

First and foremost, include your keywords in the title, URL, and throughout the body of the article (but don’t overdo it!). Second, use headings and subheadings to structure your content and make it easier to understand. Third, add images and videos to your articles; they not only make your material more visually attractive, but they can also help break down text for better SEO.

By following these simple tips, you can write content that not only ranks well but also provides value to your readers. Just remember to focus on solving the user’s problem, and the rest will fall into place.

If you’re looking for more tips on how to improve your content and further information on SEO, we’d be happy to help you. Contact us today for any questions you may have. Our team of specialists are well-versed in crafting quality content that ranks and are always happy to assist!