Social media marketing is evolving. By the year 2018, it is estimated there will be around 2.67 billion social media users worldwide. Due to all of these potential customers, more and more brands are turning to social media marketing. While it’s clear that social media is an important part of marketing, it’s less clear on how to be successful at it. Your social media strategy is important, but it can be frustrating to produce content that you feel like no one is viewing. This feeling of talking to an empty room can be solved by gaining more (and more responsive!) followers, but that’s easier said than done. So how can this be achieved? Here are some strategies to help you gain more followers on social media and get your brand the recognition it deserves!
Social Media Marketing Tips
Using hashtags on Instagram or Twitter can help people find your content, making you stand out amongst a variety of content. Because of this, customers searching for products or services like yours will be able to find you. Try to use relevant hashtags so that your posts show up in the right places.
2. Give and Receive
Like and comment on other people’s social media posts and they’ll probably follow you back to return the favor. Interacting with other people and brands on social media will make you stand out to them. As a result, they will be more likely to remember your business and give you a follow.
3. Timing is Everything
Think about what time you’re posting and what times your target audience will be online. If you’re posting in the middle of the night, no one is going to see your posts. Rather, make posts when you know people will be on social media. There are various services you can use like Buffer or Hootsuite to schedule your posts to make sure they go out at optimal times.
4. Connect with People in Your Area
Follow accounts based in your area, like news sources, city accounts, or local businesses. Consequently, this will drive more local followers to your account, which is an added bonus for business! You can get more followers while also growing more connected to your community, which is good for your business.
5. Post in Moderation
You want to be consistent and post enough that people find value in following you, but you don’t want to post so much that you drive potential followers away. While it can be tempting to post all the time, try not to spam your followers. Rather, find a nice balance between too much and too little.
6. Use Influencers
Reach out to social media influencers and ask them to review or mention your product. This can help you gain more followers as well as giving your product a positive review, and usually only costs you the product you’re sending them. As a result, you’ll get more followers funneling in from someone they already trust and respect.
7. Reply to Big Brands on Twitter
Users can view responses to tweets, so when you interact with a larger brand, other people who also interact with them will be able to see that. This allows users who are interested similar things to find you on Twitter, which is likely to gain you new followers. In addition, it can make you seem more approachable if you actively interact with other brands.
8. Giveaways and Challenges
Nothing draws people in quicker than some sort of giveaway or challenge they can participate in. A simple way to gain followers is offer to give something away from your business in exchange for only a follow-then watch them roll in.
9. Guest Writing
Finally, consider writing guest posts for other websites. Not only will this lead to backlinks to your own website, but you can include your Twitter and Instagram handles in the post, leading more people to your accounts.