If you want to get some inspiration for your social media campaign or if you want to make sure that you are not compromising your marketing efforts in any way shape or form, then you have come to the right place. Here you can find out everything you need to know about social media marketing while also being able to rocket your success overall.
There aren’t Any Shortcuts
The main thing that a lot of people won’t tell you about social media is that there aren’t any shortcuts or hacks. Social media marketing is a marathon and it’s not a sprint. Growing an audience that is authentic, engaged and interested involves a lot of research and analysis. You need to make sure that you have a strong strategy and that you are consistent as well. If you aren’t, then you may struggle to see results and this can harm your success overall.
It Can Be Tedious
If you think that social media marketing is all about putting up a picture with a great caption, then you are unfortunately very wrong. A good social media marketer will always adjust, reconfigure and learn, to try and get the best result out of the strategy overall. On top of this, you also have to think about what you should be posting, if it’s working and if it makes sense for the brand overall. Working with social media involves so much more than just posting something and crossing your fingers, hoping that it’s going to do well. It’s a full-time job, and it involves a lot of complicated algorithms that don’t just need to be known but also understood.
A Big Following Doesn’t Determine Success
If you look at your competitors then you may see that they have an Instagram account, and that they have way more followers than you. You may also be curious as to why you aren’t growing like this. If this is the case, then there’s a high chance that they have pumped a huge amount of money into getting fake followers or engagements. This is why you cannot always compare your brand to that of others. You are only seeing a shell of what is truly happening behind the scenes. Success is based on many factors and it’s truly different for every brand. For this reason, it’s super important that you are clear on your goals, whether they are short or long-term. After all, what’s more valuable? Having 5,000 followers who are actually engaged and who could be paying customers one day, or 50,000 followers who don’t care about your brand in the slightest?
It Takes a Lot of Time to Get Things Right
Social media is about more than just pretty pictures. You have to make sure that you set aside time to engage your customers, through photos, leaving comments or even conversation. This will take a great deal of time and energy, but the best way for you to get results is to hire an agency to take care of it for you. When you do, you can then count on them to work with you to not only make sure that you are getting a good following but also in the right way. They can also track your metrics for you, so you don’t have to worry about anything there.
Not Everything Can be Tracked
It would be great to say that you can go viral by including elements A, B and C, but it doesn’t work that way. Sure, there are various practices you can follow and there are even strategies that you can adopt as well. This will help accounts perform to the best they can, but at the end of the day, you have to remember that social media is based on people, and people can change in a very short space of time. People are unpredictable and things can change, so you can’t boil everything down to a set process. Another side to this would be tracking. Social media and marketing don’t always follow the same chain of “see” “click” and “buy”. A follower might not come to your business after they see your post for the first time, as they may need to see your brand numerous times to become familiar with your offerings. Sure, you can predict certain elements about your campaign, but you cannot predict them all and the sooner you understand this, the sooner you’ll be able to make a huge difference to your results.