Choosing an eCommerce store is a huge decision, to say the least. At the end of the day, your store is the backbone of your business, and if you don’t choose the right platform then you may find that you end up missing out on valuable opportunities, sales and profit. If you don’t know where to start with your eCommerce business then Shopify remains to be a solid and reliable option (and one of our favourites), not to mention that it can offer you numerous features that other web stores have yet to adopt.
Is Shopify the Right Solution for You?
Shopify is the ideal choice if you are a business who sells products and services but don’t require a lot of configuration. It’s super easy for you to sell single products or even packages of products. There are even businesses who sell digital goods on the platform too. If you plan to sell different colour choices or sizes then this is also possible. The only noteworthy limitation we can think of is that you can only have 100 variations, but that being said, most businesses will find that their total product list comes well below this number.
The Benefits of Shopify
Spotify remains to be a fantastic platform if you want to start a business, not to mention that it is versatile too. Some of the unique advantages include:
It’s Easy to Set up
If getting your company up and running quickly is important then Shopify is a good option. Setting up a store doesn’t require any technical skills at all and all of the software you could ever need is right on the platform. The UX is friendly and quick to learn, meaning depending on your inventory you can be up and running within a few hours.
Experts are available to work with you 24 hours a day when you run your store through Shopify. They can answer any questions that you might have about running your store and there are also community forums. In short, you can expect reliable support that is easy to access, whenever you need it.
The amount of people who use their mobile to shop is increasing more and more by the year. In fact in Australia it’s been found that mobile usage accounts for 52% of all browsing. For this reason, you have to make sure that your web store is responsive and mobile-friendly. If you use Shopify for your web store then you will soon find that your store looks impeccable from the get-go not to mention that you can also manage everything you need from your phone.
Digital Marketing Options
Marketing is important if you work in the world of eCommerce. Shopify makes this way easier. When you go through Shopify, you can access numerous marketing tools. This can include social media marketing, product reviews and even email marketing too. You can use the built-in tools to access and create coupons or discounts as well. Not only can you integrate and use these functions it is also important to note it is very easy to take advantage of powerful SEO features that can boost your website ranking with guides available and easy to use functionality. What more could you need?
Security is very important if you want to protect the customer information that you have spent so long collecting. The great thing about Shopify is that it offers SSL certification and it also offers PCI as well. This gives you the chance to encrypt all of your data. When you use Shopify, you can easily ensure that your personal and financial information is protected on your site, not to mention that you can also integrate your payment service as well.
One of the finest qualities you get when you run through Shopify is the sheer versatility it has to offer. There are tons of built-in tools and it is very easy for you to adapt your business too. With Shopify, you can showcase your sale products while simultaneously offering coupons. You can also take advantage of the fulfilment system, which will help you with shipping, payments and even inventory control. This can be very helpful because it means that you don’t need to worry about integrating a ton of third-party applications just to keep things running.
Shopify is a one-stop-shop that you can use to run your business. It has a lot of its own unique features, but what makes it truly special is that there are tons of other tools and platforms that you can use to try and integrate it even more. You can sell more and work less, and this is crucial for when you get to the point where you can grow your business and scale your services.
All in all, Shopify is a great platform if you want to upgrade your web store, or if you simply want to venture into the world of eCommerce.