There are dozens of different platforms to launch your eCommerce website on, and it can be tricky knowing which is the best one to use for your business. In this blog post, we’ll run through the different types of platforms available, the key differences between them, and some pros and cons to help you make your decision.
Choosing the platform
One of the first things you need to consider when choosing a platform is what type of products you’ll be selling. If you’re selling physical goods then you’ll need a platform that can handle inventory and shipping. If you’re selling digital goods then you’ll need a platform that can deliver downloads securely. A great platform for this would be Shopify for example.
Another thing to consider is what level of control and flexibility you need. If you need complete control over the look, feel, and functionality of your website then you’ll need a platform that gives you access to the code so that you can make customizations. However, if you’re not planning on making any changes then a platform with less customization options might be a better fit. platforms like Squarespace or Wix are good for this.
Another key consideration is whether you need a customizable platform or not. If you have specific requirements for your eCommerce website then you’ll need to choose a platform that offers the flexibility to make changes. However, if you’re happy with a basic setup then you might want to choose a platform that’s quick and easy to launch on.
One of the most important aspects of any eCommerce platform is to make sure that it is SEO friendly. This is especially crucial if you go to hire an SEO agency that can optimise your website and isn’t limited by technical limitations.
Additionally, if you’re looking for an SEO company or an SEO Sydney based company, you might want to consider Whitehat agency as we have 7+ years of experience in ranking websites to the first page of Google.
You need to consider your budget. Some platforms are free to use, but they often have limited features and functionality. Other platforms can be expensive, but they offer a lot more in terms of features and support. It’s important to find a balance between price and features that meets your needs.
Most platforms will provide web hosting as part of their package, but some don’t. If you’re not sure whether you need web hosting or not then it’s worth checking with the platform provider before you make your decision.
The advantage of self-hosted eCom platforms is that it provides more flexibility and control. It also allows you to host your website on your own domain name, which can make it easier for customers to find you online.
The disadvantage of a self-hosted platform is that it can be more expensive, and you’ll need to take care of all the technical aspects yourself. Make sure to check the uptime of each platform to ensure your website is going to be up and running most of the time. You should try to get a service that is up for at least 98% of the time.
Now moving on to frequently asked questions.
Question 1 – Which is the best platform?
There is no one-size-fits-all answer to this question. It depends on your individual needs and requirements.
Question 2 – Do I need to be a technical expert to use these platforms?
No, you don’t need to be a technical expert. Most platforms are designed to be easy to use and don’t require any coding knowledge.
Question 3 – Will my website work on all devices?
Most platform providers will offer responsive themes that adjust to different screen sizes. However, it’s always worth checking with the provider before you make your decision.
Question 4 – What happens if I need help?
Most platform providers offer support via email or telephone. Some also offer live chat support.
Question 5 – What happens if I want to move my website to another platform?
Most platforms make it easy to export your data so that you can move your website to another platform. However, it’s always worth checking with the provider before you make your decision.
Question 6 – What are the hidden costs?
Most platform providers offer a monthly or yearly subscription. Some also charge transaction fees. It’s important to check with the provider to see what fees they charge before you sign up.
Question 7 – What are the risks?
There is always a risk that your website could go down or that you could lose data. However, most platform providers offer backups and support to help you recover from these problems.
Question 8 – What are the benefits?
There are many benefits to using an eCommerce platform, including the ability to reach a global audience, the ability to sell products and services online, and the ability to manage your website from one central location.
- Research the different types of platforms available
- Consider what products you’ll be selling
- Decide on the level of control and flexibility you need
- Choose a platform that meets your budget
- Check whether the platform offers web hosting
- Ask the platform provider any remaining questions you have before making your decision.
So there are a few things to consider when choosing a platform for your eCommerce business. Take your time to weigh up the different options and choose the one that’s right for you. platforms like Shopify or Wix might be a good place to start.
Do you have any questions about choosing a platform for your eCommerce business? Let us know in the comments below! Thanks for reading.